Audience
Companies or individuals looking for a persona creation tool and audience analysis solution
About Dstillery
The smartest, data-driven brands and their agencies know they can no longer rely on generic audience solutions. That’s why we build just-for-your-brand Custom AI models to hand-pick audience members to create your best audiences. High performing audiences that are accurate and scalable. Easily explore, create, and activate audiences. We want to help our clients become smarter. We’re a group of relentlessly curious data scientists, engineers, and marketing and advertising professionals solving companies’ toughest problems in the face of constant technological change.
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The CrossEngage Customer Data and Prediction Platform collects and unifies first-party data from all sources. Hence, every marketer can determine relevant audiences through the unique power of predictive CRM and no-code modeling. With built-in audience management, campaigns can be targeted to the most valuable customers and data can be activated for engaging cross-channel customer journeys.
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Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Wiland PersonaBuilder
Customer personas have long provided a way to understand and segment consumer cohorts. But marketers have struggled to make personas actionable when it comes to real-world media targeting. That’s why Wiland PersonaBuilder™—the world’s most powerful persona creation tool—is also designed to produce ready-to-deliver audiences for activation in digital advertising campaigns. The intuitive PersonaBuilder application makes it easy to create robust, detailed prospect and customer personas based on relevant, continuously refreshed data—vast consumer spending signals, social media engagement data, and other information. Bridge the gap between your strategy and media buying teams. PersonaBuilder enables you to create robust, detailed personas that can immediately be converted into audiences ready for activation in digital advertising campaigns.
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Company Information
Dstillery
Founded: 2008
United States
dstillery.com
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