Alternatives to Maximus

Compare Maximus alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Maximus in 2026. Compare features, ratings, user reviews, pricing, and more from Maximus competitors and alternatives in order to make an informed decision for your business.

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    Veloxy

    Veloxy

    Veloxy

    VeloxyIO Inc. makes AI-powered sales enablement and predictive forecasting software for Salesforce CRM. Our mission is to help Sales Reps engage in Salesforce and get more out of it than they put in, while giving Sales Management better forecasts and the analytics to see which actions truly drive the pipeline. The right data at the right time! Veloxy Mobile and Inbox automatically log actions like calls, emails sent, opens and replies, and make it painless to add and maintain information on the go, as a natural step in the sales workflow. These tools feed Sales Reps the right data at the right time based on their context, location and upcoming events, so they focus on priorities without having to look for anything. See which actions truly drive pipeline! Veloxy Analytics gives Sales Managers and Ops more accurate forecasts based on historical analysis of biases, plus the analytics tools to examine how different sales activities correlate to pipeline growth.
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    Starting Price: $49 user/month
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    Marketscience Studio
    Our Marketing Analytics and optimization software provides a modern, integrated environment for advanced marketing investment analytics. In the data visualization module, users, including those without advanced analytic skills, can examine and understand the sets of visuals and statistics needed to both verify the data and form initial insights and hypotheses on what's driving demand. The core Modeling module provides a comprehensive user interface (UI) for specifying a range of dynamic linear panel models at all levels of the client business. User-specified model structures are integrated with the model database to perform any required variable transformation which is then transferred to the proprietary model estimation algorithm housed within the OxMetrics analytics package.
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    TrackAd

    TrackAd

    TrackAd

    TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
    Starting Price: 1500€/month
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    FunnelTap

    FunnelTap

    SaaSMQL

    FunnelTap is a platform that allows you to track and forecast marketing and sales funnels. You can create campaign scenarios and adjust variables to see how your funnel would be impacted. For example, if you just spent $20,000 on Google Ads and generated 45 leads and 5 new customers, what would happen if your cost-per-click (CPC) would increase from $6 to $9? What if instead of $20,000, next quarter you spend $75,000? What if your deal size increases? With FunnelTap you can save your hypothetical scenarios and later compare them with the actual campaigns. You can't improve what you are not tracking. Use FunnelTap to map your funnel conversion rates, and create forecasts based on different variables. Create different scenarios by modeling budget, conversion rates, cost-per-click, and customer value. Keep all your crucial metrics always in front of you. Play with your funnel variables to visualize worst and best-case scenarios.
    Starting Price: $39 per month
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    Robyn

    Robyn

    Meta

    Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.
    Starting Price: Free
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    Blackwood Seven

    Blackwood Seven

    Blackwood Seven

    In marketing attribution methodologies around the globe there are two fundamentally differentiated approaches deployed. The first one is the top down population based approach which was traditionally done through multiple linear regression which heavily limited the number of media channels and variables that could be quantified at any given time. The second approach is the bottom up approach where individual cookie-based interactions are summed up to form a bigger picture. With Hamilton AI we have developed a new generation of unified measurement models. Models that can both attribute, optimize and allocate the biggest share of most marketing budgets. Namely the paid media spend. All without the disadvantages of the previous models. Scattered and incomparable data combined with multiple dedicated tools to measure the impact of marketing activities are leading to spurious attribution and sub-optimization.
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    MixModeler

    MixModeler

    MixModeler

    Modeling platform designed to help marketing teams, analysts, and agencies measure the true incremental impact of their marketing investments across all channels. Unlike traditional attribution tools that rely on cookies and only track digital touchpoints, MixModeler enables businesses to measure the effectiveness of TV, radio, outdoor advertising, and other offline channels alongside digital campaigns. The platform combines sophisticated statistical methods including Bayesian inference and regression analysis with an intuitive interface that makes advanced marketing measurement accessible to users without data science backgrounds. Users can build custom models manually or leverage AI-powered automation to quickly understand which marketing activities are driving real business results. MixModeler offers flexible pricing from free plans for smaller teams to enterprise solutions, making professional-grade MMM capabilities available to organizations of all sizes.
    Starting Price: Free
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    Leavened

    Leavened

    Leavened

    Our tools deliver actionable insights to maximize ROI. Whether your goal is planning, measurement, or optimization, our performance-based marketers and data scientists are here to guide you. AdImpact is designed to show how your placements in linear television, OTT, digital video, and audio are contributing to your overall campaign effectiveness. Used in conjunction with Leavened’s Marketing Mix Model tool, we can make strategic optimization decisions and recommendations based on the entire impact of your marketing investment. AdResponse analyzes minute-level web activity to determine the immediate impact of individual ad instances. Impact is measured against baselines during which no ads are being aired.
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    Stella

    Stella

    Stella

    Stella is a marketing-measurement platform built to give marketers clear, scientifically sound insight into which ads, campaigns, and media channels actually drive incremental revenue. It includes three core tools; Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). With Incrementality Testing, Stella runs geo-holdout studies (or inverse holdouts) to compare performance between test and control regions, isolating the causal impact of your ads rather than relying on attribution alone. It automatically handles complex statistical analyses (causal inference, confidence intervals, MAPE/R² checks), letting you see what would have happened without a campaign and therefore revealing the true “lift” generated by each ad. Its Media Mix Modeling tool uses a proprietary Bayesian MMM to decompose historical marketing spend and external factors (like seasonality, promotions, holidays, weather, etc.) to estimate each channel’s contribution to sales.
    Starting Price: $2,000 per month
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    ROIVENUE

    ROIVENUE

    ROIVENUE™

    ROIVENUE™ is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. All your advertising, CRM, and web analytics data in one place. Harness the power of multi-touch attribution to get the most out of your ad spend. The customer journey does not consist of just a single touchpoint. Data-driven attribution enables you to understand the true contribution of each channel. It gives you the datapoints to allocate budgets for maximum performance. Our AI-based predictive model tells you how to reallocate your budget among channels for maximum performance. Depending on your marketing goals, you can optimize advertising channels for profit or revenue,
    Starting Price: €99 per month
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    OnPoint CORTEX

    OnPoint CORTEX

    OnPoint - A Koch Engineered Solutions Company

    OnPoint’s CORTEX™ is our advanced analytics platform that leverages historical data along with your process engineers’ expertise to drive profits by increasing operational efficiencies such as increased production and decreased downtime. In comparison to simple regression or statistical approaches, CORTEX combines machine learning with high compute power to enable models to learn from your complex process data. Load your data as-is and CORTEX will clean it. impute missing values and handle categorical variables. Visualize and remove outliers. Add rows and columns to your data and learn what variables are important to the process. CORTEX's proprietary algorithm eliminates the need for you to hunt for the best model. MaGE builds a variety of models in the platform plus an optimized, ensemble model. Then it provides scores for all of them.
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    Bloom Analytics

    Bloom Analytics

    Dayspring Technologies

    Bloom is a native Shopify profit analytics and attribution app. See which products, countries, orders, and sales channels are profitable, and which ad platforms truly drive margin via a multi-touch attribution model with first-party tracking via Bloom Pixel. Profit and loss reports break down contribution margin at every level of the business, so merchants can identify margin leaks before they grow. Profit insights on products, ad campaigns, and email channels surface recommended actions to scale, cut, or fix what is driving or hurting margin. Custom dashboards let merchants build their own profit views around the metrics that matter most to their business model. Ad spend is fetched directly from Facebook, Google, TikTok, and email platforms, then reconciled against Shopify order data, costs, and expenses to reflect the cash actually retained.Bloom connects natively to Claude and ChatGPT via MCP, letting merchants query profit data conversationally without building manual reports.
    Starting Price: $20/month
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    Convertmax

    Convertmax

    Convertmax

    Convertmax is a first-party analytics and multi-touch attribution platform designed to help businesses understand visitor behavior and maximize conversions. It enables organizations to collect and analyze data directly from their own channels, ensuring accuracy and privacy compliance. The platform identifies anonymous website visitors and tracks their journey across multiple touchpoints. Convertmax provides advanced dashboards that reveal insights into traffic sources, funnel performance, and revenue drivers. It supports multiple attribution models, allowing businesses to understand which marketing channels contribute most to conversions. With real-time tracking and reporting, users can make faster, data-driven decisions. Overall, Convertmax helps businesses gain full control over their data and improve marketing performance.
    Starting Price: $249/month
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    Proof MMM

    Proof MMM

    Proof Analytics

    See clearly which marketing tactics and channels are yielding the best returns on your investments with marketing analytics. Build alternative scenarios to optimize ROI on your marketing program. Understand how specific marketing channels contribute to your KPI’s. See clearly which marketing tactics are performing best. Optimize your marketing mix by building alternative scenarios. Understand how specific marketing channels contribute to your KPI’s. Streamline your marketing operations with better planning, budgeting and campaign management. Take advantage of superior functionality, intuitive marketing analytics dashboards for optimizing ROI with seamless collaboration across Sales and Marketing Clouds. Gain accurate financial metrics for your marketing plans, projects, campaigns and marketing activities.
    Starting Price: $3,490 per month
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    Nepa

    Nepa

    Nepa

    Nepa empowers businesses with insights through Brand Tracking, Marketing Mix Modelling, Campaign Evaluation, Paths to Purchase, and Category Insight solutions. We help you understand your market, optimize marketing performance, and drive smarter decisions. At Nepa, we combine advanced analytics with human expertise to help businesses navigate complex marketing landscapes. Our solutions include Brand Tracking to monitor your brand's performance, Marketing Mix Modeling to optimize your media investments, and Campaign Evaluation to measure marketing effectiveness. With Paths to Purchase, we uncover the journey your customers take to choose your brand, while Category Insight helps you understand shifts in market dynamics. Designed to meet real client challenges, our data-driven solutions provide actionable insights that drive smarter decisions, stronger strategies, and measurable growth.
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    Autobox

    Autobox

    Automatic Forecasting Systems

    Autobox is simply the easiest way to forecast. Designed with both the novice and expert forecaster in mind you can load your data and forecast like a Pro. No matter what method you currently use to forecast, Autobox will improve your ability to forecast accurately. Autobox won the prestigious “best-dedicated forecasting program” in the Principles of Forecasting textbook and is now a website. AFS’s unique approach doesn’t try to shoehorn the data into a model or a limited number of models, allowing Autobox to combine, history and causal are in an optimal way incorporating when needed level shifts, local time trends, pulses, and seasonal pulses. Autobox discovers new causal variables by gleaning patterns from historical forecast errors and outliers identified by the Autobox engine! Many cases result in causal variables you may not have even known existed. i.e. promotions, holidays, day of the week effects, and many others.
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    Predictive Suite

    Predictive Suite

    Predictive Dynamix

    Automated variable selection identifies key variables & variable interactions. Insightful visualization of data and model dynamics. Execution of batch commands. SQL queries and dataset browsing. Pre & post-processing for creating variables, constraining outputs, etc. Models easily deployed via ActiveX (i.e., OCX) controls or DLLs. Powerful modeling algorithms include regression, neural networks, self-organizing maps, dynamic clustering, decision trees, fuzzy logic, genetic algorithms. Predictive Dynamix provides computational intelligence software for forecasting, predictive modeling, pattern recognition, classification, and optimization applications, across all industries. Modern neural network technology are powerful computational structure for solving difficult problems involving forecasting and pattern recognition. Multi-layer perceptron neural networks have an architecture that allows multiple coefficients per input variable.
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    ChannelMix

    ChannelMix

    ChannelMix

    Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big. Ingest data for your entire marketing and sales ecosystem via API, file transfer or email. Every solution comes with a dedicated data warehouse to store up to 100GB of data. Map like fields across data sources and channels for a unified look at marketing performance. ChannelMix leverages multi-channel attribution models to help you plan and predict media performance. Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice. Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed. Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy.
    Starting Price: $25,000 per year
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    MassTer

    MassTer

    MASS Analytics

    Our Marketing Mix Modeling software MassTer offers a modern approach to running Marketing Mix Modeling projects. With its user-friendly and intuitive interface, MassTer helps analytical teams perform MMM projects more efficiently. MassTer is designed to help you deliver your end-to-end Marketing Mix Modeling projects efficiently. The best industry practices and advanced modeling techniques are implemented to replicate the MMM project workflow and achieve maximum efficiency. MASS Analytics offers a contemporary MMM approach delivering faster automated and dynamic models powered by Machine Learning to accurately measure the impact of media and marketing in a complex and interactive media landscape.
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    Forvio

    Forvio

    Forvio

    Forvio enhances the capabilities of advertisers by providing an advanced Marketing Mix Modeling solution. It maximizes attribution visibility and optimizes budget allocation. The built-in integrations enable automatic data loading, model calibration with incremental experiments, and budget planning using an advanced constraint-based scenario planner. As a Meta measurement partner, Forvio delivers exceptional solutions to advertisers.
    Starting Price: $299
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    DiGGrowth

    DiGGrowth

    Growth Natives

    DiGGrowth is an AI-powered, no-code marketing analytics and attribution platform designed to help marketers and CMOs make smarter, data-driven decisions that boost marketing ROI by up to 30%. It integrates seamlessly with over 60 marketing and sales tools, creating a unified ecosystem for cross-channel data. The platform offers real-time campaign tracking, predictive lead scoring, media mix modeling, and custom dashboards that simplify reporting and prove marketing effectiveness. DiGGrowth acts as a marketing co-pilot by delivering instant, actionable insights through its AI assistant, DiGGi-GPT, enabling users to prioritize high-value leads and optimize budget allocation. Its no-code connectors make data integration effortless, while advanced analytics solve data integrity and governance challenges, empowering marketers to focus on growth and revenue generation with confidence.
    Starting Price: $30/month
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    Appier AIRIS
    AIRIS is a next-generation, AI-powered customer-data platform that enables marketers to integrate any customer data in real time, unifying interactions across web, mobile, cloud, CRM, and offline systems to create a holistic 360° view of each individual. It allows data teams to load and map first-party data, build custom attributes, and resolve identities from disparate sources, then activate those attributes directly into marketing or personalization workflows. AIRIS visualizes insights with marketer-friendly dashboards and templates, enabling rapid segmentation, analysis of customer journeys, and actionable metrics, while its predictive models (such as conversion and price-sensitivity scoring) tag users with 500+ predictive attributes without requiring in-house data-science expertise. By shortening the time from data to visualization and then to activation, AIRIS empowers brands to move from insight to campaign in minutes rather than months, and support real-time remarketing.
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    Dreamdata.io

    Dreamdata.io

    Dreamdata

    Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.
    Starting Price: $999 per month
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    Admetrics

    Admetrics

    Admetrics

    Admetrics is a comprehensive marketing analytics platform designed to empower ecommerce teams with scientifically based data for efficient budget allocation and accelerated decision-making. It offers a suite of tools including Business Intelligence, Attribution, Marketing Mix Modeling, Data Activation, and Experimentation. With fully customizable dashboards, Admetrics unifies data from all sources, enhancing data quality and reducing the need to switch between different tools or spreadsheets. The platform's PRISMA model provides actionable insights into the real impact of marketing channels, including TV, offline channels, and marketplaces, bypassing the limitations of traditional tracking and attribution models. Admetrics captures all customer touchpoints in full compliance with data protection laws, offering deep insights into customer journeys and conversion paths.
    Starting Price: $399 per month
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    Recast

    Recast

    Recast

    Ridding the world of wasted marketing spend through privacy-friendly attribution, modern Bayesian statistics, and automated data pipelines. Most clients using Recast can improve their blended ROI by 10% within 6 months, achieving faster and more efficient growth. Recast does not use any user-level or cookie data, so it is easy to set up and will not be affected by changing privacy regulations that affect other measurement methodologies. Recast helps optimize your marketing performance by accurately measuring the true impact of your marketing in real time. Built to help modern marketers adjust spend based on real-time performance. Confidence intervals for every ROI, saturation curve, and time shift estimate. Predicts where the next dollar will be most effective because they are different and impactful concepts. Recast’s fully Bayesian model lets us incorporate your business context right into the code.
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    Lifesight

    Lifesight

    Lifesight

    Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate measurement techniques and enables them to measure their full-funnel marketing using modern measurement methods like marketing mix modeling, incrementality testing & causal attribution - Helping them make better decisions that result in sustainable & profitable growth.
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    Cassandra

    Cassandra

    Cassandra

    Cassandra uses machine learning-based marketing mix modeling to analyze all your data and creates a personalized media plan that maximizes your ROI day after day. As Meta Measurement Partner, Cassandra is committed to deliver excellence and innovation in marketing mix modeling. Our partnership with Meta, a global technology powerhouse, underscores our dedication to providing cutting-edge, industry-endorsed solutions Cassandra connects directly to your marketing data sources or data warehouse. Leverage comprehensive data insights for growth with Cassandra MMM and devise an optimal media budget allocation strategy to increase sales.
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    sMMMart AI

    sMMMart AI

    Salestube

    sMMMart AI is a next-generation marketing optimization tool built on Google Cloud Platform that leverages continuous Bayesian modelling to deliver results as often as weekly. It automates data ingestion via proprietary connectors, uses the lightweight_mmm library for multi-level marketing mix modelling, and visualizes insights in Looker Studio. Unlike traditional modelling approaches, sMMMart AI analyzes full-funnel contributions across campaigns and channels (e.g., media spend, pricing, promotions, seasonality), uses Bayesian techniques to improve prediction accuracy, and supports scenario planning to simulate budget allocations and forecast outcomes. It also maintains resilience to evolving data privacy regulations by relying on aggregate econometric modelling rather than individual user-level tracking, and helps marketing teams move beyond last-click attribution by exposing channel synergies, tactical creative-level impact, and strategic optimization across the entire ecosystem.
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    alvaModel

    alvaModel

    Alvascience

    alvaModel is a software tool for building, validating, comparing, and applying QSAR and QSPR models. It supports regression and classification workflows based on molecular descriptors and fingerprints, with a strong focus on model transparency, interpretability, and scientific robustness. The software includes multiple data splitting strategies, variable selection methods, modeling algorithms, and comprehensive internal and external validation procedures. alvaModel provides diagnostic plots, applicability domain analysis, and model comparison tools to support the identification of reliable and predictive models. Designed according to best practices in chemometrics, alvaModel facilitates the development of interpretable models consistent with the OECD principles for QSAR validation, making it suitable for research and regulatory-oriented applications. The graphical interface guides users through the entire modeling workflow while allowing full control over each modeling step.
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    Laurence

    Laurence

    Laurence

    Laurence is an AI-driven advertising optimization platform focused on automating and improving Amazon PPC (pay-per-click) campaigns using quantitative models, advanced statistics, and real-time learning rather than manual rules or fixed playbooks. It continuously calculates mathematically optimal bids for tens of thousands of keywords and product targets, adjusts bids, budgets, and targets hourly, and uses reinforcement learning to adapt to market conditions, seasonality, and competitor activity. It provides full transparency for every decision, including an “Ask Laurence” AI reporting agent that explains actions and maintains a complete audit trail. Laurence’s models are designed to treat PPC as a math problem with precise bid optimization instead of heuristics, detect market trends before competitors, and avoid wasted spend from outdated manual methods.
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    BOSCO

    BOSCO

    BOSCO

    BOSCO™ uses your data combined with our game-changing AI to accurately predict where to spend your marketing budgets for maximum success. BOSCO™ combines your internal marketing data with extensive algorithmic modeling to create personalized reporting dashboards. Our easy-to-use interface provides a single source of truth and enables marketers to make better digital marketing spending decisions using data-driven insights. Using our unique BOSCO™ Index feature, we can rank your domain against the closest competitors in your category. The BOSCO Index™ is a measure of your online footprint and how effective you are with investment in organic and paid media channels. BOSCO™ is built on data from trusted third-party domains, collected from previous digital interactions. BOSCO™ isn’t dependent on your marketing budget, but on whether you’re reaching your online potential in paid and organic search. BOSCO™ identifies ten competitors within your market and scores them.
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    Aurora Drug Discovery

    Aurora Drug Discovery

    Aurora Fine Chemicals

    Aurora employs quantum mechanics, thermodynamics, and an advanced continuous water model for solvation effects to calculate ligand´s binding affinities. This approach differs dramatically from scoring functions that are commonly used for binding affinity predictions. By including the entropy and aqueous electrostatic contributions in to the calculations directly, Aurora algorithms produce much more accurate and robust values of binding free energies. Interaction of a ligand with a protein is characterized by the value of binding free energy. The free energy (F) is the thermodynamic quantity that is directly related to experimentally measurable value of inhibition constant (IC50) and depends on electrostatic, quantum, aqueous solvation forces, as well as on statistical properties of interacting molecules. There are two major contributing quantities leading to non-additivity in F: 1) the electrostatic and solvation energy and 2) the entropy.
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    Sensai Metrics

    Sensai Metrics

    Sensai Metrics

    We want to help you meet your targets. That’s why we show you all your data in one place and analyze it with Machine Learning algorithms, so you can see the relations between platforms, get actionable insights, and start saving time and money while making your business grow. Optimize your budget allocation with a model that takes into account not only campaign performance but also your customers’ journeys towards conversion. Get rid of any uncertainties concerning your business. Cross any couple of metrics you want and know the answer to your questions in a matter of seconds. Optimize your budget allocation with a model that takes into account not only campaign performance, but also your customers’ journeys towards conversion, and your store’s seasonalities. You’ll also see the expected revenue, and the conditions that need to be met to achieve it, the budget distribution, the number of sessions per source you would need to bring, and the size your marketing audiences would have to be.
    Starting Price: $79 per month
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    Mutinex GrowthOS
    GrowthOS provides insight at a much faster rate than traditional marketing mix modeling, which means you can more rapidly find a path to increased ROI. Using GrowthOS is more cost-effective than paying for traditional marketing mix modeling. Which means the payback on your investment is faster. Data collection and ingestion via GrowthOS is easier and faster than traditional market mix modeling. Reduced data overhead means your team can focus less on formatting and more on insights. Every marketer needs to make decisions that lift performance and drive accountability. With GrowthOS marketing mix modeling, you have the marketing analytics platform that guides you to those decisions.
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    GfK Marketing Mix Optimizer
    Reaching your target consumers is harder than ever before. Media consumption habits are fragmented, new digital channels are gaining importance, and consumer behaviors and influence drivers are changing quickly. To further complicate your marketing plans, the entire digital ecosystem is changing. Data privacy has become a growing concern, with consumers, governments, and major platforms tightening your ability to track and measure engagement by removing 3rd party cookies. These changes have a major impact on how you attract your desired audience, where, when and ultimately how you make the best decisions to maximize the impact of your marketing budget. Using advanced marketing mix modeling techniques and proprietary data sets, GfK Marketing Mix Optimizer can unlock powerful insights to ensure you invest at the right level, on the right channels, with the right campaign to reach and engage with the right people.
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    ThoughtMetric

    ThoughtMetric

    ThoughtMetric

    Ecommerce marketers use ThoughtMetric to track marketing performance and make data-driven decisions to scale revenue. ThoughtMetric integrates with the largest ecommerce and marketing platforms so you can easily connect data, track ads, and analyze performance. We help ecommerce companies understand the performance of their marketing and how to make data-driven decisions to improve it. We do this by combining siloed marketing data, complex customer journey data, and revenue attribution data to create a holistic and actionable picture of marketing performance. Find out where your customers are really coming from with ThoughtMetric's data-driven attribution modeling algorithms. Optimize your ads by scaling the campaigns that drive the most valuable customers to your store in terms of customer lifetime value. ThoughtMetric's advanced tracking will match sales back to the exact ad they came from.
    Starting Price: $99 per month
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    CPillar

    CPillar

    Rocscience

    Get quick and easy stability analysis of surface or underground crown pillars and laminated roof beds using three different limit equilibrium analysis methods: rigid plate, elastic plate, and Voussoir (no tension) plate analysis. Perform probabilistic analysis to determine the probability of failure. Model variability in geometry, point of force application, joint and bedding strength, water pressure, external loads and more by assigning statistical distributions to variables. Perform sensitivity analysis using a range of values to evaluate the effects of changing model parameters on factor of safety. Originally developed for steeply dipping ore body geometries, by estimating crown geometry and assessing the stope geometry as steep or shallow, you can apply the most appropriate empirical relationships to your model.
    Starting Price: $495 per year
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    TrackBee

    TrackBee

    TrackBee

    Maximize the effectiveness of your marketing budget by utilizing our cutting-edge tracking and attribution software for precise results. TrackBee can be connected to all advertising channels! The channels are easy to integrate. Also, we actively contribute to the improvement of these advertising channels by sending real-time data back to the platforms. Track with ease despite iOS 14.5, cookie consent, and ad blockers — our solution has you covered. Sign up, connect store and you are ready to go. Gain insight in all your marketing channels within one comprehensive dashboard. In order to enhance the performance of the ad platform's pixel, we send the data back to your pixels. Optimize your ad spend: minimize losses with smart data.
    Starting Price: €100/month per store
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    Roasberry

    Roasberry

    Roasberry

    Roasberry is a comprehensive marketing intelligence platform designed to simplify data analysis for ecommerce marketers. It integrates seamlessly with platforms like Shopify, Meta Ads, Klaviyo, Pinterest Ads, Google Ads, and Google Analytics, providing a centralized hub for managing and optimizing ad campaigns. Key features include ad analytics for tracking and improving ROI, pixel tracking for accurate cross-platform conversion attribution, and customer journey mapping to enhance engagement. The platform also offers visitor segmentation for personalized campaigns and 'Ask Berry,' an AI-driven tool delivering instant, data-driven marketing insights. Roasberry's intuitive interface and advanced attribution models enable brands to evaluate their best-performing sales funnels, making data-driven decisions more accessible. Additionally, it provides growth-oriented integration solutions and technologies, empowering businesses with flexible integration options.
    Starting Price: $149 per month
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    SAS Visual Statistics
    With SAS Visual Statistics, multiple users can explore data, then interactively create and refine predictive models. Your data scientists and statisticians can act on observations at a granular level using the most appropriate analytical modeling techniques. The result? You'll unearth insights at unprecedented speeds, and find new ways to grow revenue. Easily build and refine models to target specific groups or segments, and run numerous scenarios simultaneously. You can ask more what-if questions to get better results. And put results into action with an automatically generated score code. Empower multiple users to interact with data visually – to add or change variables, remove outliers, etc. Instantly see how changes affect your model's predictive power, and make refinements quickly. Data science teams have the ultimate flexibility of working in their language of choice, so they can use their skills to the fullest. SAS Visual Statistics unites all analytical assets.
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    Alytics

    Alytics

    Alytics

    Alytics - end-to-end analytics system with better automation of contextual advertising. Advanced multi-channel analytics module: 7 attribution models to choose from and the ability to create your own. Prompt technical support - response to a request within 30 minutes. Help at all stages. Unique flexible approach to CRM connection - we will connect any CRM system that has an API. The best automation of contextual advertising: 6 ways to manage bids, product generation, cleaning YAN sites. High accuracy of end-to-end analytics data - the system runs on the Google Analytics counter. End-to-end analytics can help you reduce your ad budget, increase profits, and effectively manage your ads. All key metrics from cost to profit in one report. Transparent and accessible statistics allow you to make the right decisions in marketing.
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    Nielsen Marketing Optimization
    Make informed data-driven decisions for your brand with powerful insights into what’s driving sales. Maximize sponsorship value, connect with and grow audiences, and turn fans into customers. Nielsen uses rigorous survey methodology, robust sample size and advanced modeling to uncover what people think and do. With metrics such as ad recall, awareness and consideration, we help brands make connections between brand goals and real world campaign performance. Our survey design separates control and exposed groups to reveal impact across each brand KPI. Marketers can now make fast and fearless decisions that change the way people feel about their brands.
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    Bliss Point by Tinuiti
    Bliss Point by Tinuiti is a patented, AI- and machine-learning-powered marketing measurement and decision platform that centralizes and unifies performance insights across a brand’s full media mix, including online, offline, brand, creative, and customer data, so marketers can uncover what drives growth and eliminate wasted spend. It combines multiple advanced tools into one measurement suite, such as Rapid Media Mix Modeling (rMMM) for fast, transparent causal media analysis, Always-On Incrementality Testing to continuously validate the true impact of channels, Brand Equity measurement to link media investments to brand outcomes and revenue, Creative Insights to identify high-impact creative attributes, Geo Media Mix Modeling to optimize by location, and Customer Insights that turn first-party data into detailed demographic segmentation and penetration analysis.
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    PriceSpider

    PriceSpider

    Clear Spider

    One platform. Millions of data points. The path to purchase is now illuminated. Welcome to the world’s leading conversion platform. Our real-time data connects the dots between brands, retailers and shoppers to provide the exact information you need to take action. PriceSpider gives you real-time visibility and control over the path to purchase. We provide actionable insights and practical recommendations to help you strengthen your brand and increase sales. PriceSpider’s suite of groundbreaking conversion technology products covers the full spectrum of a retail-purchase process through targeted modules under three categories: Consumer Conversion, Brand Integrity and Conversion Intelligence. Each individual module focuses on a specific aspect of consumer or retailer behavior. And the more modules you choose, the better visibility you have into how and where your products are sold - leading to targeted marketing strategies and higher sales.
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    SegmentStream

    SegmentStream

    SegmentStream

    SegmentStream is an AI-powered marketing measurement and attribution platform that helps companies understand the true impact of their marketing. It connects data across channels (paid media, organic, CRM, offline), goes beyond last-click attribution, and measures incremental lift — showing which campaigns actually drive revenue, not just clicks. On top of that, it uses predictive models to optimize budgets, forecast performance, and improve ROAS, even in privacy-restricted environments. In short: SegmentStream helps marketers measure what really works and spend budgets more effectively.
    Starting Price: $5,000 / month
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    PlugCMO

    PlugCMO

    Tyke Technologies

    PlugCMO’s AI-driven decisions are like an elite campaign optimization team analyzing your campaigns 24/7. You will see unprecedented ROI on your marketing spending by leveraging the true power of AI. Go and run many creatives at once and let PlugCMO find and scale the winners. It finds winning campaigns, audiences, and creatives in the shortest possible time and scales them immediately. Worried about underperforming campaigns consuming your budget? PlugCMO is like insurance against budget leakage. It works 24/7 to ensure that underperforming campaigns are shut down immediately. Compute the best architecture for our formulation task. Models keep learning with every new data point on a real-time basis. Applied to the raw input data with industry-specific features. The multi-armed bandit models generate action-based recommendations. PlugCMO improves digital marketing ROI by a minimum of 20%. No engineering bandwidth is needed.
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    Nielsen Marketing Mix Modeling
    Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It provides answers to critical marketing questions using industry-leading performance models for data coverage and granularity, so you can make current and future marketing decisions with confidence. Maximize the impact of your marketing campaigns with unmatched coverage across platforms and devices. Analyze marketing ROI insights in weeks with our automated and connected infrastructure. Optimize your marketing mix with customized simulations that help you plan for future campaigns.
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    Epic Insights

    Epic Insights

    Epic Insights

    We predict user decisions and optimize the user journey of your website until the purchase is completed. Along the entire user journey, we calculate the affinity to reach the target for each user session. This opens up the following advantages: Visibility of your users’ decision-making process on your website. Evaluation of your content with regard to its conversion impact. Real-time calculation of the probability that a user will reach the next destination in the funnel. Let’s get started! We discover the hidden stories in our customers’ data with our potential analysis in order to generate business impact. Identifying data potential is the foundation for any AI project. Combined with a wide range of AI tools, this process results in a clean maintainable and easy-to-use software solution. We offer many years of experience in dealing with data and AI models in various fields:
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    NXG Logic Explorer
    NXG Logic Explorer is a Windows-based machine learning package designed for data analytics, predictive analytics, unsupervised class discovery, supervised class prediction, and simulation. It enhances productivity by reducing the time required for various procedures, enabling users to identify novel patterns in exploratory datasets and perform hypothesis testing, simulations, and text mining to extract meaningful insights. Key features include automatic de-stringing of messy Excel input files, parallel feature analysis for generating summary statistics, Shapiro-Wilk tests, histograms, and count frequencies for multiple continuous and categorical variables. It allows simultaneous execution of ANOVA, Welch ANOVA, chi-squared, and Bartlett's tests on multiple variables, and automatically generates multivariable linear, logistic, and Cox proportional hazards regression models based on a default p-value criterion for filtering from univariate models.
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    ORM Technologies

    ORM Technologies

    ORM Technologies

    ORM delivers an easy to use cloud-based solution that leverages ORM's deep expertise in Optimization and Statistical Analytics. ORM's has available cloud-based solutions focused on enhancing the Sales and Marketing functions in a company. Solutions include Optimized Sales Management and Optimized Marketing Management, both solutions include predictive analytics and optimization as well as an enhanced set of report and data analytical capability. The common theme across all solution areas is a minimum cost savings of 5% - 15% or greater and significantly enhanced reporting and data management. We’re the only sales & marketing performance analytics platform that prescribes clear and direct action plans to give you the insights you need to increase revenue.ORM Technologies believes that data should make decision making easier. It’s like having a personalized data scientist on your team.