Audience
Organizations looking for an analytics software to solve marketing and sales problems
About Marketscience Studio
Our Marketing Analytics and optimization software provides a modern, integrated environment for advanced marketing investment analytics. In the data visualization module, users, including those without advanced analytic skills, can examine and understand the sets of visuals and statistics needed to both verify the data and form initial insights and hypotheses on what's driving demand. The core Modeling module provides a comprehensive user interface (UI) for specifying a range of dynamic linear panel models at all levels of the client business. User-specified model structures are integrated with the model database to perform any required variable transformation which is then transferred to the proprietary model estimation algorithm housed within the OxMetrics analytics package.