Alternatives to Marketscience Studio

Compare Marketscience Studio alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Marketscience Studio in 2026. Compare features, ratings, user reviews, pricing, and more from Marketscience Studio competitors and alternatives in order to make an informed decision for your business.

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    Google Cloud BigQuery
    BigQuery is a serverless, multicloud data warehouse that simplifies the process of working with all types of data so you can focus on getting valuable business insights quickly. At the core of Google’s data cloud, BigQuery allows you to simplify data integration, cost effectively and securely scale analytics, share rich data experiences with built-in business intelligence, and train and deploy ML models with a simple SQL interface, helping to make your organization’s operations more data-driven. Gemini in BigQuery offers AI-driven tools for assistance and collaboration, such as code suggestions, visual data preparation, and smart recommendations designed to boost efficiency and reduce costs. BigQuery delivers an integrated platform featuring SQL, a notebook, and a natural language-based canvas interface, catering to data professionals with varying coding expertise. This unified workspace streamlines the entire analytics process.
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  • 2
    Microsoft Power BI
    Power BI is a business intelligence platform that enables users to analyze data using AI-driven tools and intuitive report creation. It consolidates data from various sources into OneLake, creating a centralized data source. This platform aids in embedding actionable insights into applications like Microsoft 365, aiding decision-making. Power BI integrates with Microsoft Fabric, enhancing data management. It offers scalability to handle large data volumes and integrates seamlessly with Microsoft services. Its AI capabilities efficiently identify patterns and generate insights. Power BI ensures data security and compliance. Its Copilot feature allows rapid report generation. Additionally, Power BI Pro offers self-service analytics, and its free version includes data modeling and visualization tools. It's known for unified data management, empowering users with accessibility and training resources. Power BI has demonstrated a significant ROI and economic benefit, as evidenced in a Forres
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  • 3
    Looker

    Looker

    Google

    Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.
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    Maximus

    Maximus

    Sapience

    Maximus is a marketing mix modeling and advanced analytics and measurement platform. The tool is built with R using the latest and most advanced machine learning and statistical functions and methods. Marketing Mix Modeling analyzes historical activities, calculates contribution to sales and ROI per activity and predicts future results. Auto modeling and manual modeling with the help of a recommender based on best-fit tests. Compare between multiple models and easily add or remove variables. Group variables under categories such as media, promotion, and seasonality. Tabulated reports and charts of contribution to sales.
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    Alytics

    Alytics

    Alytics

    Alytics - end-to-end analytics system with better automation of contextual advertising. Advanced multi-channel analytics module: 7 attribution models to choose from and the ability to create your own. Prompt technical support - response to a request within 30 minutes. Help at all stages. Unique flexible approach to CRM connection - we will connect any CRM system that has an API. The best automation of contextual advertising: 6 ways to manage bids, product generation, cleaning YAN sites. High accuracy of end-to-end analytics data - the system runs on the Google Analytics counter. End-to-end analytics can help you reduce your ad budget, increase profits, and effectively manage your ads. All key metrics from cost to profit in one report. Transparent and accessible statistics allow you to make the right decisions in marketing.
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    MassTer

    MassTer

    MASS Analytics

    Our Marketing Mix Modeling software MassTer offers a modern approach to running Marketing Mix Modeling projects. With its user-friendly and intuitive interface, MassTer helps analytical teams perform MMM projects more efficiently. MassTer is designed to help you deliver your end-to-end Marketing Mix Modeling projects efficiently. The best industry practices and advanced modeling techniques are implemented to replicate the MMM project workflow and achieve maximum efficiency. MASS Analytics offers a contemporary MMM approach delivering faster automated and dynamic models powered by Machine Learning to accurately measure the impact of media and marketing in a complex and interactive media landscape.
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    Atinary SDLabs Platform
    Atinary's Self-Driving Labs (SDLabs) platform is an AI and machine learning solution designed to digitize and automate R&D workflows, enabling traditional laboratories to transition from manual experiments to autonomous experimentation. It facilitates the design and optimization of experiments through a closed-loop system that integrates AI-driven hypotheses, predictions, and decisions. Key features include multi-objective optimization, database management, workflow orchestration, and real-time data analytics. Users can define experiments with constraints, allow the ML algorithms to decide on subsequent iterations, run experiments (with or without robotic assistance), analyze data, and retrain models with new data, thereby accelerating the discovery of better, cheaper, and greener products. Atinary's proprietary algorithms, such as Emmental for non-linear constrained optimization, SeMOpt for transfer learning in Bayesian optimization, and Falcon.
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    Adobe Analytics
    Adobe Analytics is a comprehensive customer analytics solution that unifies data, content, and journeys to deliver deep insights into customer behavior across channels and devices. Built to support marketing, product, and business teams, it centralizes data collection, processing, analysis, and reporting within a single system. With solutions like Customer Journey Analytics, Digital Analytics, Content Analytics, and Product Analytics, organizations can connect identities and interactions across touchpoints for holistic analysis. Advanced segmentation, flexible attribution modeling, and cross-channel journey visualization empower teams to make data-driven decisions faster. AI-powered capabilities enhance content performance measurement and product experience optimization. Native integration with Adobe Experience Platform ensures consistent data governance and enterprise-grade scalability. Adobe Analytics helps organizations turn complex data into actionable insights that drive growth, o
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    Blackwood Seven

    Blackwood Seven

    Blackwood Seven

    In marketing attribution methodologies around the globe there are two fundamentally differentiated approaches deployed. The first one is the top down population based approach which was traditionally done through multiple linear regression which heavily limited the number of media channels and variables that could be quantified at any given time. The second approach is the bottom up approach where individual cookie-based interactions are summed up to form a bigger picture. With Hamilton AI we have developed a new generation of unified measurement models. Models that can both attribute, optimize and allocate the biggest share of most marketing budgets. Namely the paid media spend. All without the disadvantages of the previous models. Scattered and incomparable data combined with multiple dedicated tools to measure the impact of marketing activities are leading to spurious attribution and sub-optimization.
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    Aspen DMC3

    Aspen DMC3

    Aspen Technology

    Develop more accurate and sustainable APC models covering a wider operational range by combining linear and nonlinear variables with deep learning. Improve ROI with rapid controller deployment, continuous model improvement and simplified workflows to enable easier use by engineers. Revolutionize model building with AI and streamline controller tuning with step-by-step wizards to specify linear and nonlinear optimization objectives. Increase controller uptime by accessing, visualizing and analyzing real-time KPIs in the cloud. In today’s ever-evolving global economy, energy and chemical companies need to operate with newfound agility to meet market demand and maximize margins. Aspen DMC3 is a next-generation digital technology helping companies sustain a 2-5% improvement in throughput, a 3% increase in yield and 10% reduction in energy consumption. Learn more about next-generation advanced process control technology.
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    TellerGraph

    TellerGraph

    Castle Creative Services

    For many years, TELLERGRAPH has been the reference standard of branch staffing tools. It has found a home in hundreds of financial institutions, as well as in the phone support and order departments several non-bank customers. It is suitable for use wherever customers wait for service. The TELLERGRAPH Teller Staffing Model is a PC-based computer application that determines branch staffing levels based on a statistical maximum customer wait time and other parameters that the bank specifies. The program graphically portrays staffing requirements throughout the day for each day of the week. These requirements are then shown against your current staffing and proposed staff schedule to help you balance the needs of customer service and effective staff utilization. User-specified service and activity standards can vary by location, with up to four service areas per branch. Graphic display of staffing and scheduling information.
    Starting Price: $10000 one-time payment
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    OnPoint CORTEX

    OnPoint CORTEX

    OnPoint - A Koch Engineered Solutions Company

    OnPoint’s CORTEX™ is our advanced analytics platform that leverages historical data along with your process engineers’ expertise to drive profits by increasing operational efficiencies such as increased production and decreased downtime. In comparison to simple regression or statistical approaches, CORTEX combines machine learning with high compute power to enable models to learn from your complex process data. Load your data as-is and CORTEX will clean it. impute missing values and handle categorical variables. Visualize and remove outliers. Add rows and columns to your data and learn what variables are important to the process. CORTEX's proprietary algorithm eliminates the need for you to hunt for the best model. MaGE builds a variety of models in the platform plus an optimized, ensemble model. Then it provides scores for all of them.
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    DiGGrowth

    DiGGrowth

    Growth Natives

    DiGGrowth is an AI-powered, no-code marketing analytics and attribution platform designed to help marketers and CMOs make smarter, data-driven decisions that boost marketing ROI by up to 30%. It integrates seamlessly with over 60 marketing and sales tools, creating a unified ecosystem for cross-channel data. The platform offers real-time campaign tracking, predictive lead scoring, media mix modeling, and custom dashboards that simplify reporting and prove marketing effectiveness. DiGGrowth acts as a marketing co-pilot by delivering instant, actionable insights through its AI assistant, DiGGi-GPT, enabling users to prioritize high-value leads and optimize budget allocation. Its no-code connectors make data integration effortless, while advanced analytics solve data integrity and governance challenges, empowering marketers to focus on growth and revenue generation with confidence.
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    MixModeler

    MixModeler

    MixModeler

    Modeling platform designed to help marketing teams, analysts, and agencies measure the true incremental impact of their marketing investments across all channels. Unlike traditional attribution tools that rely on cookies and only track digital touchpoints, MixModeler enables businesses to measure the effectiveness of TV, radio, outdoor advertising, and other offline channels alongside digital campaigns. The platform combines sophisticated statistical methods including Bayesian inference and regression analysis with an intuitive interface that makes advanced marketing measurement accessible to users without data science backgrounds. Users can build custom models manually or leverage AI-powered automation to quickly understand which marketing activities are driving real business results. MixModeler offers flexible pricing from free plans for smaller teams to enterprise solutions, making professional-grade MMM capabilities available to organizations of all sizes.
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    Appier AIRIS
    AIRIS is a next-generation, AI-powered customer-data platform that enables marketers to integrate any customer data in real time, unifying interactions across web, mobile, cloud, CRM, and offline systems to create a holistic 360° view of each individual. It allows data teams to load and map first-party data, build custom attributes, and resolve identities from disparate sources, then activate those attributes directly into marketing or personalization workflows. AIRIS visualizes insights with marketer-friendly dashboards and templates, enabling rapid segmentation, analysis of customer journeys, and actionable metrics, while its predictive models (such as conversion and price-sensitivity scoring) tag users with 500+ predictive attributes without requiring in-house data-science expertise. By shortening the time from data to visualization and then to activation, AIRIS empowers brands to move from insight to campaign in minutes rather than months, and support real-time remarketing.
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    Power My Analytics

    Power My Analytics

    Power My Analytics

    Easily integrate the metrics you need into your favorite data visualization, analytics, spreadsheet, and database tools! Save time by skipping all the logins and manual data collection. Avoid custom development costs. Use a Power My Analytics data hub to automate the metrics you want. With just a few clicks, your hub can connect to an array of sources allowing you to consolidate your marketing data into integrated dashboards, reports, and sheets. Data is your power! With Power My Analytics as your trusty sidekick, you'll have more time to focus on work and all the metrics you need to create insightful reports that'll impress your clients or boss. Automatically collect data from over 35 popular marketing-related platforms. Easily integrate with the best tools for data visualization, analytics, spreadsheets, and databases. Save time by eliminating manual data collection.
    Starting Price: $9.95 per account per month
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    Roasberry

    Roasberry

    Roasberry

    Roasberry is a comprehensive marketing intelligence platform designed to simplify data analysis for ecommerce marketers. It integrates seamlessly with platforms like Shopify, Meta Ads, Klaviyo, Pinterest Ads, Google Ads, and Google Analytics, providing a centralized hub for managing and optimizing ad campaigns. Key features include ad analytics for tracking and improving ROI, pixel tracking for accurate cross-platform conversion attribution, and customer journey mapping to enhance engagement. The platform also offers visitor segmentation for personalized campaigns and 'Ask Berry,' an AI-driven tool delivering instant, data-driven marketing insights. Roasberry's intuitive interface and advanced attribution models enable brands to evaluate their best-performing sales funnels, making data-driven decisions more accessible. Additionally, it provides growth-oriented integration solutions and technologies, empowering businesses with flexible integration options.
    Starting Price: $149 per month
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    FunnelTap

    FunnelTap

    SaaSMQL

    FunnelTap is a platform that allows you to track and forecast marketing and sales funnels. You can create campaign scenarios and adjust variables to see how your funnel would be impacted. For example, if you just spent $20,000 on Google Ads and generated 45 leads and 5 new customers, what would happen if your cost-per-click (CPC) would increase from $6 to $9? What if instead of $20,000, next quarter you spend $75,000? What if your deal size increases? With FunnelTap you can save your hypothetical scenarios and later compare them with the actual campaigns. You can't improve what you are not tracking. Use FunnelTap to map your funnel conversion rates, and create forecasts based on different variables. Create different scenarios by modeling budget, conversion rates, cost-per-click, and customer value. Keep all your crucial metrics always in front of you. Play with your funnel variables to visualize worst and best-case scenarios.
    Starting Price: $39 per month
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    Mutinex GrowthOS
    GrowthOS provides insight at a much faster rate than traditional marketing mix modeling, which means you can more rapidly find a path to increased ROI. Using GrowthOS is more cost-effective than paying for traditional marketing mix modeling. Which means the payback on your investment is faster. Data collection and ingestion via GrowthOS is easier and faster than traditional market mix modeling. Reduced data overhead means your team can focus less on formatting and more on insights. Every marketer needs to make decisions that lift performance and drive accountability. With GrowthOS marketing mix modeling, you have the marketing analytics platform that guides you to those decisions.
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    Nepa

    Nepa

    Nepa

    Nepa empowers businesses with insights through Brand Tracking, Marketing Mix Modelling, Campaign Evaluation, Paths to Purchase, and Category Insight solutions. We help you understand your market, optimize marketing performance, and drive smarter decisions. At Nepa, we combine advanced analytics with human expertise to help businesses navigate complex marketing landscapes. Our solutions include Brand Tracking to monitor your brand's performance, Marketing Mix Modeling to optimize your media investments, and Campaign Evaluation to measure marketing effectiveness. With Paths to Purchase, we uncover the journey your customers take to choose your brand, while Category Insight helps you understand shifts in market dynamics. Designed to meet real client challenges, our data-driven solutions provide actionable insights that drive smarter decisions, stronger strategies, and measurable growth.
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    ThoughtMetric

    ThoughtMetric

    ThoughtMetric

    Ecommerce marketers use ThoughtMetric to track marketing performance and make data-driven decisions to scale revenue. ThoughtMetric integrates with the largest ecommerce and marketing platforms so you can easily connect data, track ads, and analyze performance. We help ecommerce companies understand the performance of their marketing and how to make data-driven decisions to improve it. We do this by combining siloed marketing data, complex customer journey data, and revenue attribution data to create a holistic and actionable picture of marketing performance. Find out where your customers are really coming from with ThoughtMetric's data-driven attribution modeling algorithms. Optimize your ads by scaling the campaigns that drive the most valuable customers to your store in terms of customer lifetime value. ThoughtMetric's advanced tracking will match sales back to the exact ad they came from.
    Starting Price: $99 per month
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    statsmodels

    statsmodels

    statsmodels

    statsmodels is a Python module that provides classes and functions for the estimation of many different statistical models, as well as for conducting statistical tests and statistical data exploration. An extensive list of result statistics is available for each estimator. The results are tested against existing statistical packages to ensure that they are correct. The package is released under the open-source Modified BSD (3-clause) license. statsmodels supports specifying models using R-style formulas and pandas DataFrames. Have a look at dir(results) to see available results. Attributes are described in results.__doc__ and results methods have their own docstrings. You can also use numpy arrays instead of formulas. The easiest way to install statsmodels is to install it as part of the Anaconda distribution, a cross-platform distribution for data analysis and scientific computing. This is the recommended installation method for most users.
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    ChannelMix

    ChannelMix

    ChannelMix

    Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big. Ingest data for your entire marketing and sales ecosystem via API, file transfer or email. Every solution comes with a dedicated data warehouse to store up to 100GB of data. Map like fields across data sources and channels for a unified look at marketing performance. ChannelMix leverages multi-channel attribution models to help you plan and predict media performance. Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice. Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed. Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy.
    Starting Price: $25,000 per year
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    Darwin Software
    Actionable creative intelligence. Change the way you see your creative marketing. The Darwin Index allows you to see the best-performing creative across the Darwin AI network. Create category tracking specific to your brand. Design creative around your conversion metrics. Creative represents 70% of your campaign performance and is the most important part of your marketing stack. However, it is least likely to be looked at in an analytical way. Train custom AI models in minutes. Make smarter creative decisions. Access hundreds of talented designers at your fingertips. Our AI scans your visuals and marries them to your performance data. You can build a data-driven creative request in minutes. Our network delivers variations within 3 business days. You are one creative away from a breakthrough. Improve your omnichannel KPIs to meet and exceed their revenue targets through intelligent creative optimization. Get more results from your advertising.
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    Bonsai

    Bonsai

    Bonsai

    Bonsai is a cloud-based marketing measurement and automation platform that gives brands a highly accurate view of marketing performance across all channels while allowing full control to automate growth. On Bonsai’s platform, you can use advanced algorithms that train ad platforms (like Google and Meta) to buy clicks that are more likely to generate real business results, rather than just clicks, prioritizing high-value clicks based on attributes gleaned from past performance. They also provide built-in audience analytics, with automatic measurement of customer journeys (online and offline), segmentation by recency, frequency, monetization (RFM), geography, technology and behavior, without needing extra tracking code. For budget planning, Bonsai turns insights from its marketing mix modeling into actionable, profit-focused budget allocations, helping brands identify diminishing returns and optimize spend across channels.
    Starting Price: $1500 per month
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    Convertmax

    Convertmax

    Convertmax

    Convertmax is a first-party analytics and multi-touch attribution platform designed to help businesses understand visitor behavior and maximize conversions. It enables organizations to collect and analyze data directly from their own channels, ensuring accuracy and privacy compliance. The platform identifies anonymous website visitors and tracks their journey across multiple touchpoints. Convertmax provides advanced dashboards that reveal insights into traffic sources, funnel performance, and revenue drivers. It supports multiple attribution models, allowing businesses to understand which marketing channels contribute most to conversions. With real-time tracking and reporting, users can make faster, data-driven decisions. Overall, Convertmax helps businesses gain full control over their data and improve marketing performance.
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    Admetrics

    Admetrics

    Admetrics

    Admetrics is a comprehensive marketing analytics platform designed to empower ecommerce teams with scientifically based data for efficient budget allocation and accelerated decision-making. It offers a suite of tools including Business Intelligence, Attribution, Marketing Mix Modeling, Data Activation, and Experimentation. With fully customizable dashboards, Admetrics unifies data from all sources, enhancing data quality and reducing the need to switch between different tools or spreadsheets. The platform's PRISMA model provides actionable insights into the real impact of marketing channels, including TV, offline channels, and marketplaces, bypassing the limitations of traditional tracking and attribution models. Admetrics captures all customer touchpoints in full compliance with data protection laws, offering deep insights into customer journeys and conversion paths.
    Starting Price: $399 per month
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    B2Metric

    B2Metric

    B2Metric

    Customer intelligence data platform that helps brands analyze and predict user behavior across multi-channels. Analyze your data quickly and accurately. Identify customer behavior patterns and trends to make informed decisions with the power of AI and ML solutions. B2Metric can integrate with endless sources including databases you use the most. Optimize your retention strategies by predicting customer churn and taking preventive actions accordingly. Categorize customers into distinct groups based on their behaviors, characteristics, and preferences to enable targeted marketing. Refine marketing strategies using data-driven insights to enhance performance, targeting, personalization, and budget optimization. Provide unique customer experiences by optimizing touchpoints and tailoring marketing efforts. AI-based marketing analytics that reduces user churn & increases growth. Identify your customers at risk of churn and develop proactive retention strategies with advanced ML algorithms.
    Starting Price: $99 per month
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    Odyssey Attribution
    Odyssey is a multi-touch attribution tool that integrates with your Google Analytics and gives your insight into the true performance of your marketing channels. Increase your online marketing performance due to the actionable insights of Odyssey. After analyzing each traffic source on a granular level, Odyssey will provide you with a suggested ad spend for each ad. Compare this to your current ad spend to identify opportunities and bottlenecks. To get started all you need is Google Analytics. Odyssey uses your Google Analytics raw click data to provide you with actionable insights. Easily integrate with all of your marketing channels. See the incremental value of each marketing channel, on every level. Customers use multiple devices. So we've optimized our attribution model to that. Odyssey uses all the available data in order to form a full customer journey with cross-device attribution. This results in a complete customer journey in a single view.
    Starting Price: $250 per month
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    conDati

    conDati

    conDati

    At conDati we apply machine learning and data science techniques to developing out-of-the-box solutions that transform massive volumes of customer, event, and transaction data into accessible insights and usable information. Watch how quickly you can visualize your campaign performance from summary level to individual campaigns with conDati. conDati collects and blends all your important marketing data to create a unified data asset that is used to create dashboards, models and alerts across every channel. Revenue, cost, and metrics data (Sends, Opens, Impressions, Clicks, Transactions…) are available for every campaign by minute, hour and day. Results YTD are combined with the Model Forecast for the rest of the year giving a constantly updated Forecast for Revenue, Costs and other metrics.
    Starting Price: $3,500 per month
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    Forvio

    Forvio

    Forvio

    Forvio enhances the capabilities of advertisers by providing an advanced Marketing Mix Modeling solution. It maximizes attribution visibility and optimizes budget allocation. The built-in integrations enable automatic data loading, model calibration with incremental experiments, and budget planning using an advanced constraint-based scenario planner. As a Meta measurement partner, Forvio delivers exceptional solutions to advertisers.
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    Mopinion

    Mopinion

    Mopinion

    All-in-One User Feedback Software for Digital Channels. Mopinion helps digital enterprises listen, understand, and act across all digital touchpoints (web, mobile, and email). Mopinion enables its users to create customisable online feedback forms (including various CX metrics such as NPS, CES, and CSAT) and trigger them based on rules such as mouse movement, time on page, exit intent and much more. It also includes comprehensive visualisation in customisable dashboards as well as text analysis and smart labeling capabilities. To act upon feedback or collaborate among members of your digital team, users can make use of proactive alerts, role-based views and connect to PM tools such as Trello or Asana. +Customisable feedback forms +Real-time statistics +API integrations +Various CX metrics +Text analytics +Advanced reporting capabilities Pricing for Mopinion starts at $35 (USD)/month.
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    Recast

    Recast

    Recast

    Ridding the world of wasted marketing spend through privacy-friendly attribution, modern Bayesian statistics, and automated data pipelines. Most clients using Recast can improve their blended ROI by 10% within 6 months, achieving faster and more efficient growth. Recast does not use any user-level or cookie data, so it is easy to set up and will not be affected by changing privacy regulations that affect other measurement methodologies. Recast helps optimize your marketing performance by accurately measuring the true impact of your marketing in real time. Built to help modern marketers adjust spend based on real-time performance. Confidence intervals for every ROI, saturation curve, and time shift estimate. Predicts where the next dollar will be most effective because they are different and impactful concepts. Recast’s fully Bayesian model lets us incorporate your business context right into the code.
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    NXG Logic Explorer
    NXG Logic Explorer is a Windows-based machine learning package designed for data analytics, predictive analytics, unsupervised class discovery, supervised class prediction, and simulation. It enhances productivity by reducing the time required for various procedures, enabling users to identify novel patterns in exploratory datasets and perform hypothesis testing, simulations, and text mining to extract meaningful insights. Key features include automatic de-stringing of messy Excel input files, parallel feature analysis for generating summary statistics, Shapiro-Wilk tests, histograms, and count frequencies for multiple continuous and categorical variables. It allows simultaneous execution of ANOVA, Welch ANOVA, chi-squared, and Bartlett's tests on multiple variables, and automatically generates multivariable linear, logistic, and Cox proportional hazards regression models based on a default p-value criterion for filtering from univariate models.
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    Adswerve

    Adswerve

    Adswerve

    Adswerve is a data, media, and technology platform that combines consulting, analytics infrastructure, and AI-powered solutions to help organizations transform their marketing data into actionable insights and measurable growth. It operates as an integrated system where data strategy, measurement, media execution, and AI capabilities are connected into a single workflow, allowing teams to move from raw data to optimized campaigns and decision-making. It focuses on building a strong data foundation through services such as data modeling, aggregation, automation, and martech implementation, ensuring that information flows accurately across systems and can be used effectively for analysis and activation. It enables organizations to unify advertising, analytics, and customer data using tools like Google Marketing Platform, Google Cloud, and Adobe Experience Platform, creating a centralized environment for understanding customer behavior and performance.
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    Open IFC Viewer

    Open IFC Viewer

    Open Design Alliance

    Open IFC Viewer is a robust, open-source tool for viewing and navigating IFC (Industry Foundation Classes) files, commonly used in building information modeling. This software provides multiple visualization options, including a tree view that enables users to navigate the hierarchical structure of IFC models, revealing each node’s attributes. With advanced search functions, users can find specific instances by their type or global identifier and track references across model elements. Open IFC Viewer includes a validation plugin for verifying model accuracy based on schema standards, such as attribute consistency and structural integrity. Users can highlight, isolate, or hide objects within the scene and customize lighting parameters to enhance model visualization. The software’s interactive instance viewer allows users to delve into entity definitions and attribute values as specified in IFC files.
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    Veeva Crossfix DIFA
    Measure and optimize digital marketing with an always-on view of DTC advertising. Move beyond traditional metrics, like clicks and brand site visits, to understand the true impact of digital campaigns on patient behavior. Understand if your campaign is reaching the right audience and driving desired health behaviors. Optimize campaigns earlier and more effectively, both across and within publishers, with weekly data updates. Connect digital campaign spending to business impact and ROI. A modern approach to data and analytics uses technology to protect the privacy of health information. Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Understand how personal and non-personal promotion work together to improve patient outcomes. Direct data integrations from publishers and platforms to enhance measurement, optimization and analytics.
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    Analytic Solver

    Analytic Solver

    Frontline Systems

    Analytic Solver Optimization - 100% upward compatible from the Excel Solver - handles every type and size of the conventional optimization problem (without uncertainty). Unlike other optimization software, it algebraically analyzes your model structure and maximally exploits multiple cores in your PC. You can solve nonlinear models 10 times larger, and linear models 40 times larger than the Excel Solver, get solutions much faster – and plug-in Solver Engines to handle up to millions of variables! Analytic Solver Simulation gives you easy-to-use, powerful Monte Carlo simulation and risk analysis, decision trees, and simulation optimization using Frontline’s advanced Evolutionary Solver. With 60 probability distributions plus compound distributions, automatic distribution fitting, rank-order and copula-based correlation, 80 statistics, risk measures and Six Sigma functions, multiple parameterized simulations and more.
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    NeuroSplit
    NeuroSplit is a patent-pending adaptive-inferencing technology that dynamically “slices” a model’s neural network connections in real time to create two synchronized sub-models, executing initial layers on the end user’s device and offloading the remainder to cloud GPUs, thereby harnessing idle local compute and reducing server costs by up to 60% without sacrificing performance or accuracy. Integrated into Skymel’s Orchestrator Agent platform, NeuroSplit routes each inference request across devices and clouds based on specified latency, cost, or resource constraints, automatically applying fallback logic and intent-driven model selection to maintain reliability under varying network conditions. Its decentralized architecture ensures end-to-end encryption, role-based access controls, and isolated execution contexts, while real-time analytics dashboards provide insights into cost, throughput, and latency metrics.
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    SAS Visual Statistics
    With SAS Visual Statistics, multiple users can explore data, then interactively create and refine predictive models. Your data scientists and statisticians can act on observations at a granular level using the most appropriate analytical modeling techniques. The result? You'll unearth insights at unprecedented speeds, and find new ways to grow revenue. Easily build and refine models to target specific groups or segments, and run numerous scenarios simultaneously. You can ask more what-if questions to get better results. And put results into action with an automatically generated score code. Empower multiple users to interact with data visually – to add or change variables, remove outliers, etc. Instantly see how changes affect your model's predictive power, and make refinements quickly. Data science teams have the ultimate flexibility of working in their language of choice, so they can use their skills to the fullest. SAS Visual Statistics unites all analytical assets.
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    Leavened

    Leavened

    Leavened

    Our tools deliver actionable insights to maximize ROI. Whether your goal is planning, measurement, or optimization, our performance-based marketers and data scientists are here to guide you. AdImpact is designed to show how your placements in linear television, OTT, digital video, and audio are contributing to your overall campaign effectiveness. Used in conjunction with Leavened’s Marketing Mix Model tool, we can make strategic optimization decisions and recommendations based on the entire impact of your marketing investment. AdResponse analyzes minute-level web activity to determine the immediate impact of individual ad instances. Impact is measured against baselines during which no ads are being aired.
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    Signals Translational
    With visual analytics powered by TIBCO Spotfire®, PerkinElmer Signals Translational provides all the necessary tools to harmonize, manage, search, aggregate and analyze data consistently across large datasets for use in translational research in a highly scalable manner. Powered by the industry-leading visual analytics platform TIBCO Spotfire®, Signals Translational enables precision medicine studies with the most advanced biomarker discovery and patient stratification solution available today. The Linear Mixed Effect App (LME) in Signals Translational allows scientists to rank the effect of multiple variables on a phenotype of interest, with the option to correct the effect of random variables in the analysis. The genes with the strongest impact on cancer stage progression can be identified independently of the origin of the patients. With the advantage of properly handling missing values and outliers, LME models are an effective tool to identify potential biomarkers.
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    StatNexa

    StatNexa

    StatNexa

    StatNexa is a powerful all-in-one marketing analytics and reporting platform built for agencies, marketers, and growing businesses. It connects data from multiple channels including SEO, PPC, social media, CRM, and email marketing into a unified dashboard. With advanced Dashboards, Scorecards, OKR tracking, automated Reporting, and AI-driven Insights, StatNexa helps teams monitor performance, align goals, and make smarter decisions. Real-time insights and customizable white-label dashboards eliminate manual reporting and simplify client communication. Integrating with 80+ marketing tools, StatNexa enables users to track KPIs, visualize data, and generate professional reports effortlessly. Designed for scalability, it transforms complex data into actionable insights to boost productivity and drive growth.
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    DynamicDocs Excel Add-in
    The DynamicDocs Excel Add-in provides a quick and effective approach to create bespoke PDF documents directly from Excel. This is done via integration with the DynamicDocs API. The add-in enables Excel users to format data into JSON (JavaScript Object Notation). After that, the user can call the API using custom functions and buttons in the add-in ribbon. The successfully created documents are then downloaded into a user-specified folder.
    Starting Price: $49.00/month
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    ROIVENUE

    ROIVENUE

    ROIVENUE™

    ROIVENUE™ is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. All your advertising, CRM, and web analytics data in one place. Harness the power of multi-touch attribution to get the most out of your ad spend. The customer journey does not consist of just a single touchpoint. Data-driven attribution enables you to understand the true contribution of each channel. It gives you the datapoints to allocate budgets for maximum performance. Our AI-based predictive model tells you how to reallocate your budget among channels for maximum performance. Depending on your marketing goals, you can optimize advertising channels for profit or revenue,
    Starting Price: €99 per month
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    Bloom Analytics

    Bloom Analytics

    Dayspring Technologies

    Bloom Analytics is an ecommerce analytics platform designed to help online store owners understand profitability, customer behavior, and marketing performance through detailed store data analysis. Built for ecommerce businesses, the platform provides insights into net profit trends, revenue drivers, and operational factors that impact overall business performance. Users can track customer buying journeys and identify drop-off points throughout the sales funnel to improve conversion rates and optimize user experiences. Bloom Analytics also delivers detailed product, category, and collection-level insights including sales performance, costs, margins, and conversion metrics. The platform helps businesses identify repeat buyers and analyze customer retention through cohort analysis and lifetime customer value tracking. Marketing performance tools allow users to monitor important advertising metrics such as CPA, ROAS, and POAS across different ad platforms.
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    SAS Enterprise Miner
    Streamline the data mining process to develop models quickly. Understand key relationships. And find the patterns that matter most. Dramatically shorten model development time for your data miners and statisticians. An interactive, self-documenting process flow diagram environment efficiently maps the entire data mining process to produce the best results. And it has more predictive modeling techniques than any other commercial data mining package. Why not use the best? Business users and subject-matter experts with limited statistical skills can generate their own models using SAS Rapid Predictive Modeler. An easy-to-use GUI steps them through a workflow of data mining tasks. Analytics results are displayed in easy-to-understand charts that provide the insights needed for better decision-making. Create better-performing models using innovative algorithms and industry-specific methods. Verify results with visual assessment and validation metrics.
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    Number Analytics

    Number Analytics

    Number Analytics LLC

    Number Analytics is a web based statistical software for marketing research with easy to use interface working on the cloud. It has basic statistical analysis like t-test, ANOVA, regression analysis, and more marketing focused applications like choice based conjoint analysis and perceptual mapping.
    Starting Price: $29.00/month/user
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    Calypsus

    Calypsus

    Calypsus

    Supercharge your digital marketing reporting. Spending too much time aggregating data from different advertising sources? We fixed that. Built by marketers that wanted something better than the existing solutions. No more need to update complex queries in spreadsheets. Your reports are always up-to-date thanks to our realtime syncing. Aggregate your data in Calypsus & easily export to your favorite tools. Real digital marketing experts helping you with all your questions. Connect your favorite online advertising platforms such as Facebook, Instagram, Youtube, Google Ads, Google Analytics & Linkedin with just 1 click. Link platform-specific advertising metrics (such as cost data) with any Google Analytics metric and finally get that closed-loop reporting you’ve always wanted. Group your data across channels by any dimension you want: per country, customer segment, marketing campaign or profit margin. We’ll visualize the data in comprehensive reports & charts.
    Starting Price: $50 per month
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    Swydo

    Swydo

    Swydo

    ​Swydo is an automated marketing reporting and monitoring platform designed to streamline the creation of professional online marketing reports and dashboards. It allows users to save time and showcase their impact by automating the reporting process. With Swydo, users can create custom marketing reports in minutes using a drag-and-drop interface, pre-built templates, and visualizations like charts and graphs. The platform supports integration with over 30 marketing platforms, including Google Ads, Google Analytics 4, Facebook Ads, and Google Sheets, enabling seamless data consolidation into comprehensive reports. Swydo's features include goal tracking, white-label customization, report templates, scheduling and sharing options, and data visualizations. Users can monitor client KPIs to quickly identify and address issues or opportunities through KPI boards, client KPI overviews, alert notifications, and flexible date ranges.