Audience

Marketing teams at data-driven brands seeking a tool to unify their customer data, extract predictive insights and activate campaigns with precision

About Appier AIRIS

AIRIS is a next-generation, AI-powered customer-data platform that enables marketers to integrate any customer data in real time, unifying interactions across web, mobile, cloud, CRM, and offline systems to create a holistic 360° view of each individual. It allows data teams to load and map first-party data, build custom attributes, and resolve identities from disparate sources, then activate those attributes directly into marketing or personalization workflows. AIRIS visualizes insights with marketer-friendly dashboards and templates, enabling rapid segmentation, analysis of customer journeys, and actionable metrics, while its predictive models (such as conversion and price-sensitivity scoring) tag users with 500+ predictive attributes without requiring in-house data-science expertise. By shortening the time from data to visualization and then to activation, AIRIS empowers brands to move from insight to campaign in minutes rather than months, and support real-time remarketing.

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Company Information

Appier
Founded: 2012
Taiwan
www.appier.com/en/products/airis

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Product Details

Platforms Supported
Cloud
Training
Documentation
Live Online
Webinars
In Person
Videos
Support
Phone Support
Online

Appier AIRIS Frequently Asked Questions

Q: What kinds of users and organization types does Appier AIRIS work with?
Q: What languages does Appier AIRIS support in their product?
Q: What kind of support options does Appier AIRIS offer?
Q: What other applications or services does Appier AIRIS integrate with?
Q: What type of training does Appier AIRIS provide?

Appier AIRIS Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics