Audience

Mid-size and enterprise-level brands and agencies

About Improvado

Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions.

Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. With 500+ ready-made connectors extracting over 40,000 data fields from virtually every marketing platform you use, Improvado seamlessly:

- Integrates all your marketing and sales data into a unified dashboard
- Normalizes disparate data structures into consistent, usable formats
- Generates instant reports that previously took days to compile manually
- Delivers real-time cross-channel performance insights
- Automatically updates your visualization tools like Tableau, Looker, or Power BI

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Pricing

Pricing Details:
Contact Improvado for Pricing

Integrations

See Integrations

Ratings/Reviews - 1 User Review

Overall 5.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5
More Reviews Write a Review

Company Information

Improvado
Founded: 2015
United States
improvado.io

Videos and Screen Captures

Connect data sources

Connect data sources

Connect data sources Connections Connections Data transformation framework
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Product Details

Platforms Supported
Cloud
Training
Documentation
Live Online
Webinars
In Person
Videos
Support
Phone Support
24/7 Live Support
Online

Improvado Frequently Asked Questions

Q: What kinds of users and organization types does Improvado work with?
Q: What languages does Improvado support in their product?
Q: What kind of support options does Improvado offer?
Q: What other applications or services does Improvado integrate with?
Q: What type of training does Improvado provide?
Q: What pricing for support is available for Improvado?
Q: What pricing for training is available for Improvado?

Improvado Product Features

Big Data

Data Blends Supported
Data Cleansing Supported
Data Mining Supported
Data Visualization Supported
Data Warehousing Supported
Templates Supported
Collaboration Not Supported
High Volume Processing Not Supported
No-Code Sandbox Not Supported
Predictive Analytics Not Supported

Continuous Integration

Continuous Delivery Supported
Continuous Deployment Supported
Debugging Supported
Build Log Not Supported
Change Management Not Supported
Configuration Management Not Supported
Permission Management Not Supported
Quality Assurance Management Not Supported
Testing Management Not Supported

Data Analysis

Data Discovery Supported
Data Visualization Supported
Statistical Modeling Supported
Text Analytics Supported
High Volume Processing Not Supported
Predictive Analytics Not Supported
Regression Analysis Not Supported
Sentiment Analysis Not Supported

Data Extraction

Disparate Data Collection Supported
Document Extraction Supported
Email Address Extraction Supported
IP Address Extraction Supported
Image Extraction Supported
Phone Number Extraction Supported
Pricing Extraction Supported
Web Data Extraction Supported

Data Preparation

Collaboration Tools Supported
Data Transformation Supported
Data Access Not Supported
Data Blending Not Supported
Data Cleansing Not Supported
Data Governance Not Supported
Data Mashup Not Supported
Data Modeling Not Supported
Machine Learning Not Supported
Visual User Interface Not Supported

Data Visualization

Analytics Supported
Dashboard Creation Supported
Content Management Not Supported
Filtered Views Not Supported
OLAP Not Supported
Relational Display Not Supported
Simulation Models Not Supported
Visual Discovery Not Supported

Data Warehouse

Analytics Supported
Data Integration Supported
ETL - Extract / Transfer / Load Supported
Ad hoc Query Not Supported
Data Migration Not Supported
Data Quality Control Not Supported
In-Memory Processing Not Supported
Match & Merge Not Supported

ETL

Data Analysis Supported
Data Filtering Supported
Data Quality Control Supported
Match & Merge Supported
Metadata Management Supported
Job Scheduling Not Supported
Non-Relational Transformations Not Supported
Version Control Not Supported

Integration

Dashboard Supported
ETL - Extract / Transform / Load Supported
Metadata Management Supported
Multiple Data Sources Supported
Web Services Supported

Marketing Analytics

Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Supported
A/B Testing Not Supported
Campaign Management Not Supported

Marketing Automation

Analytics / ROI Tracking Supported
Search Marketing Supported
A/B Testing Not Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Not Supported
Drip Campaigns Not Supported
Dynamic Content Not Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Not Supported
Sales Intelligence Not Supported
Segmentation Not Supported
Social Marketing Not Supported
Website Visitor Tracking Not Supported

Social Media Management

Multi-Account Management Supported
Reporting/Analytics Supported
Social Media Monitoring Supported
Automated Publishing Not Supported
Brand Tracking Not Supported
Content Management Not Supported
Customer Engagement Not Supported
Multi-User Collaboration Not Supported
Post Scheduling Not Supported

Improvado Additional Categories

Improvado Verified User Reviews

Write a Review
  • Alina T.
    Marketing Manager
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "A great all-in-one ETL platform"

    Edited 2021-07-19

    Pros: Improvado has been a true game-changer for us ever since the integration. Previously, we’ve lacked data granularity and couldn’t find a scalable way to organize data from our advertising platforms. With Improvado, we streamline data to a dedicated data warehouse where all information is being organized and transformed automatically. I like the organizational level that we’ve managed to achieve with this product. Another thing we admire is reporting automation. With normalized data across our company, we’ve been able to automate marketing reporting. We share these reports with the sales department and board of directors to brainstorm and define areas of improvement. With the automation of routine processes, we can allocate more time to higher priority tasks.

    Cons: I wish the UI interface was more comprehensive for new users. Some of my colleagues needed my explanations to realize how some features work. Otherwise, I can’t pinpoint any other drawbacks.

    Overall: Overall, Improvado is amazing. We recommend it to anyone who deals with marketing data-related activities on a daily basis.

    Read More...
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