Conversionomics vs. Improvado Comparison


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About Set up all the automated connections you want, no per connection charges. Set up all the automated connections you want, no per-connection charges. Set up and scale your cloud data warehouse and processing operations – no tech expertise required. Improvise and ask the hard questions of your data – you’ve prepared it all with Conversionomics. It’s your data and you can do what you want with it – really. Conversionomics writes complex SQL for you to combine source data, lookups, and table relationships. Use preset Joins and common SQL or write your own SQL to customize your query and automate any action you could possibly want. Conversionomics is an efficient data aggregation tool that offers a simple user interface that makes it easy to quickly build data API sources. From those sources, you’ll be able to create impressive and interactive dashboards and reports using our templates or your favorite data visualization tools.	About Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. With 500+ ready-made connectors extracting over 40,000 data fields from virtually every marketing platform you use, Improvado seamlessly: - Integrates all your marketing and sales data into a unified dashboard - Normalizes disparate data structures into consistent, usable formats - Generates instant reports that previously took days to compile manually - Delivers real-time cross-channel performance insights - Automatically updates your visualization tools like Tableau, Looker, or Power BI
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Analytics and reporting platform for companies looking to gather data they need	Audience Mid-size and enterprise-level brands and agencies
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $250 per month Free Version Not Supported Free Trial Supported	Pricing Contact Improvado for Pricing Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 5.0 / 5 ease 4.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
	Pros & Cons from Real Users Pros Improvado has been a true game-changer for us ever since the integration. Previously, we’ve lacked data granularity and couldn’t find a scalable way to organize data from our advertising platforms. With Improvado, we streamline data to a dedicated data warehouse where all information is being organized and transformed automatically. I like the organizational level that we’ve managed to achieve with this product. Another thing we admire is reporting automation. With normalized data across our company, we’ve been able to automate marketing reporting. We share these reports with the sales department and board of directors to brainstorm and define areas of improvement. With the automation of routine processes, we can allocate more time to higher priority tasks. Cons I wish the UI interface was more comprehensive for new users. Some of my colleagues needed my explanations to realize how some features work. Otherwise, I can’t pinpoint any other drawbacks.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Conversionomics United States conversionomics.com	Company Information Improvado Founded: 2015 United States improvado.io
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Mozart Data View All	Conversionomics View All
Categories Advertising Agency Supported API Management Supported Big Data Supported Business Intelligence Supported Dashboard Supported Data Analysis Supported Data Center Management Supported Data Discovery Supported Data Entry Supported Data Extraction Supported Data Management Supported Data Preparation Supported Data Visualization Supported Data Warehouse Supported ETL Supported Reporting Supported Social Media Analytics Tools Supported Social Media Marketing Supported Social Media Monitoring Supported Spreadsheet Supported Statistical Analysis Supported Web Analytics Supported	Categories Big Data Supported Continuous Integration Supported Data Analysis Supported Data Extraction Supported Data Preparation Supported Data Visualization Supported Data Warehouse Supported eCommerce Integration Supported ETL Supported Integration Supported Marketing Analytics Supported Marketing Automation Supported Social Media Management Supported
Big Data Features Collaboration Not Supported Data Blends Not Supported Data Cleansing Supported Data Mining Not Supported Data Visualization Supported Data Warehousing Supported High Volume Processing Supported No-Code Sandbox Not Supported Predictive Analytics Not Supported Templates Not Supported Data Extraction Features Disparate Data Collection Supported Document Extraction Supported Email Address Extraction Supported Image Extraction Not Supported IP Address Extraction Not Supported Phone Number Extraction Not Supported Pricing Extraction Not Supported Web Data Extraction Not Supported Show More Features Advertising Agency Features Campaign Management Supported Collaboration Not Supported Document Management Not Supported File Sharing Not Supported Project Management Not Supported Task Management Not Supported Time Tracking Not Supported Business Intelligence Features Ad Hoc Reports Not Supported Benchmarking Not Supported Budgeting & Forecasting Not Supported Dashboard Supported Data Analysis Supported Key Performance Indicators Not Supported Natural Language Generation (NLG) Not Supported Performance Metrics Not Supported Predictive Analytics Not Supported Profitability Analysis Not Supported Strategic Planning Not Supported Trend / Problem Indicators Not Supported Visual Analytics Not Supported Dashboard Features Annotations Not Supported Data Source Integrations Not Supported Functions / Calculations Not Supported Interactive Not Supported KPIs Supported OLAP Not Supported Private Dashboards Not Supported Public Dashboards Not Supported Scorecards Not Supported Themes Not Supported Visual Analytics Not Supported Widgets Not Supported Reporting Features Customizable Dashboard Supported Data Source Connectors Supported Drag & Drop Not Supported Drill Down Not Supported Email Reports Not Supported Financial Reports Not Supported Forecasting Not Supported Marketing Reports Supported OLAP Not Supported Report Export Not Supported Sales Reports Not Supported Scheduled / Automated Reports Not Supported Social Media Marketing Features Analytics Not Supported Automated Publishing Not Supported Contact Management Not Supported Content Management Not Supported Conversion Tracking Supported Customer Targeting Not Supported Keyword Filtering Not Supported Multi-Account Management Not Supported Post Scheduling Not Supported	Big Data Features Collaboration Not Supported Data Blends Supported Data Cleansing Supported Data Mining Supported Data Visualization Supported Data Warehousing Supported High Volume Processing Not Supported No-Code Sandbox Not Supported Predictive Analytics Not Supported Templates Supported Data Analysis Features Data Discovery Supported Data Visualization Supported High Volume Processing Not Supported Predictive Analytics Not Supported Regression Analysis Not Supported Sentiment Analysis Not Supported Statistical Modeling Supported Text Analytics Supported Data Extraction Features Disparate Data Collection Supported Document Extraction Supported Email Address Extraction Supported Image Extraction Supported IP Address Extraction Supported Phone Number Extraction Supported Pricing Extraction Supported Web Data Extraction Supported Data Preparation Features Collaboration Tools Supported Data Access Not Supported Data Blending Not Supported Data Cleansing Not Supported Data Governance Not Supported Data Mashup Not Supported Data Modeling Not Supported Data Transformation Supported Machine Learning Not Supported Visual User Interface Not Supported Data Visualization Features Analytics Supported Content Management Not Supported Dashboard Creation Supported Filtered Views Not Supported OLAP Not Supported Relational Display Not Supported Simulation Models Not Supported Visual Discovery Not Supported Data Warehouse Features Ad hoc Query Not Supported Analytics Supported Data Integration Supported Data Migration Not Supported Data Quality Control Not Supported ETL - Extract / Transfer / Load Supported In-Memory Processing Not Supported Match & Merge Not Supported ETL Features Data Analysis Supported Data Filtering Supported Data Quality Control Supported Job Scheduling Not Supported Match & Merge Supported Metadata Management Supported Non-Relational Transformations Not Supported Version Control Not Supported Show More Features Continuous Integration Features Build Log Not Supported Change Management Not Supported Configuration Management Not Supported Continuous Delivery Supported Continuous Deployment Supported Debugging Supported Permission Management Not Supported Quality Assurance Management Not Supported Testing Management Not Supported Integration Features Dashboard Supported ETL - Extract / Transform / Load Supported Metadata Management Supported Multiple Data Sources Supported Web Services Supported Marketing Analytics Features A/B Testing Not Supported Campaign Management Not Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Not Supported Drip Campaigns Not Supported Dynamic Content Not Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Not Supported Search Marketing Supported Segmentation Not Supported Social Marketing Not Supported Website Visitor Tracking Not Supported Social Media Management Features Automated Publishing Not Supported Brand Tracking Not Supported Content Management Not Supported Customer Engagement Not Supported Multi-Account Management Supported Multi-User Collaboration Not Supported Post Scheduling Not Supported Reporting/Analytics Supported Social Media Monitoring Supported
Integrations Adobe Analytics Supported Criteo Supported Facebook Ads Supported Google Ad Manager Supported Google Analytics Supported LinkedIn Supported Meta Ads Supported Microsoft Excel Supported Salesforce Supported X (Twitter) Supported Intercom Not Supported Localytics Not Supported Reddit Not Supported Spotify Supported TikTok Not Supported X Ads (Twitter Ads) Not Supported Yandex Metrica Not Supported Zendesk Not Supported Show More Integrations View All 23 Integrations	Integrations Adobe Analytics Supported Criteo Supported Facebook Ads Supported Google Ad Manager Supported Google Analytics Supported LinkedIn Supported Meta Ads Supported Microsoft Excel Supported Salesforce Supported X (Twitter) Supported Intercom Supported Localytics Supported Reddit Supported Spotify Not Supported TikTok Supported X Ads (Twitter Ads) Supported Yandex Metrica Supported Zendesk Supported Show More Integrations View All 59 Integrations
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