Maximus

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue

FunnelTap is a platform that allows you to track and forecast marketing and sales funnels. You can create campaign scenarios and adjust variables to see how your funnel would be impacted. For example, if you just spent $20,000 on Google Ads and generated 45 leads and 5 new customers, what would happen if your cost-per-click (CPC) would increase from $6 to $9? What if instead of $20,000, next quarter you spend $75,000? What if your deal size increases? With FunnelTap you can save your hypothetical scenarios and later compare them with the actual campaigns. You can't improve what you are not tracking. Use FunnelTap to map your funnel conversion rates, and create forecasts based on different variables. Create different scenarios by modeling budget, conversion rates, cost-per-click, and customer value. Keep all your crucial metrics always in front of you. Play with your funnel variables to visualize worst and best-case scenarios.