Maximus

Maximus

Sapience
+
+

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About

Maximus is a marketing mix modeling and advanced analytics and measurement platform. The tool is built with R using the latest and most advanced machine learning and statistical functions and methods. Marketing Mix Modeling analyzes historical activities, calculates contribution to sales and ROI per activity and predicts future results. Auto modeling and manual modeling with the help of a recommender based on best-fit tests. Compare between multiple models and easily add or remove variables. Group variables under categories such as media, promotion, and seasonality. Tabulated reports and charts of contribution to sales.

About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies looking for an advanced analytics platform to optimize marketing activities and increase ROI

Audience

Digital advertisers

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

1500€/month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Sapience
www.sapience.ae/marketing-mix-modeling-tool/

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/

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Meta

Categories

Categories

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Integrations

Adobe Analytics
Awin
Criteo
Facebook
Google Ad Manager
Google Ads
Google Analytics
Google Data Studio
Google Sheets
Instagram
Kelkoo Group
LinkedIn
MixCommander
RTB House
Rakuten LinkShare
SaleCycle
Salesforce
Slack
Tripadvisor
trivago

Integrations

Adobe Analytics
Awin
Criteo
Facebook
Google Ad Manager
Google Ads
Google Analytics
Google Data Studio
Google Sheets
Instagram
Kelkoo Group
LinkedIn
MixCommander
RTB House
Rakuten LinkShare
SaleCycle
Salesforce
Slack
Tripadvisor
trivago
Claim Maximus and update features and information
Claim Maximus and update features and information
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Claim TrackAd and update features and information