TrackAd

Pros: The attribution and proratisation features let us read our data far more accurately, which matters a lot in a context where cookie consent and analytics changes make numbers harder to interpret. With the arrival of AI features, data analysis has become even easier and more insightful. The time saved is real: automated reporting, KPI alerts, and affiliate closings. The CSM team is proactive, responsive, and never leaves a question unanswered.

Cons: The tool covers a lot of analytical angles, so it takes a bit of time at first to know where to find each report. The onboarding sessions help, but be ready to invest a couple of hours upfront.

Overall: We chose TrackAd to simplify the tracking of all our acquisition channels. The team supported us through the setup and the connection to every partner platform, and helped us rethink our attribution model along the way. I have been using TrackAd for several years now, and the solution has always met the need. With digital costs rising and competition tightening, it is a must-have to make results reliable and support decision-making.

Pros: At Showroomprivé, we use TrackAd to help us identify potentially fraudulent leads and sales claimed by our affiliates. The platform makes the analysis quick and straightforward, which saves us a significant amount of time when reviewing transactions. More importantly, it helps us identify conversions that should not be validated, allowing us to avoid paying commissions on fraudulent or invalid transactions. It has become a useful part of the way we monitor and manage our affiliate activity.

Cons: We have recently identified some new types of fraudulent behavior that are not yet automatically detected by TrackAd. However, we have started working with their team to explore potential solutions and see how these cases could be identified in the future.

Overall: Overall, TrackAd is a very useful tool for managing the quality of our affiliate traffic and controlling acquisition costs. It simplifies what would otherwise be a time-consuming analysis and gives us greater visibility into suspicious transactions. We also appreciate the team's willingness to work with us when we identify new fraud patterns and to explore ways of improving the detection process.