Audience
Digital advertisers
About TrackAd
TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies:
Attribution: a factual, granular analysis of touchpoints to understand the user journeys.
Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish?
Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution.
On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
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Pricing
Starting Price:
1500€/month
Pricing Details:
Basic
Company Information
TrackAd
Founded: 2015
France
www.trackad.ai/
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Product Details
Platforms Supported
Cloud
iPhone
iPad
Android
Training
Documentation
Live Online
In Person
Videos
Support
Phone Support
Online
TrackAd Frequently Asked Questions
TrackAd Product Features
Campaign Management
Channel Management
Lead Management
Multi-Campaign
Contact Database
Email Marketing
Event Triggered Actions
Marketing Analytics
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
A/B Testing
Predictive Analytics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking
Conversion Tracking
Predictive Analytics
