CPV Lab Pro vs. TrackAd Comparison


CPV Lab Pro	TrackAd	+	+
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No credit card needed. 64 Ratings Visit Website CallTrackingMetrics CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. Unify communications across your entire organization with our phone, text, online form, and live chat tools. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams. Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats. 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About Track, Test and Optimize all your marketing with One tool: CPV Lab. CPV Lab is an ad tracking software that helps affiliate marketers and media buyers to keep track of their marketing performance across multiple channels. It is integrated with Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, Clickbank via API. Also, it has S2S integrations with more than 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, etc With an affiliate link tracker like CPV Lab you can easily: - get all your data about your campaigns in one dashboard - split test your offers and landing pages - multivariate testing of your landing pages with MV Lab - get information about cost and conversions in one place - cookieless tracking with direct tracking - Optimize your campaigns and increase ROI with the power of data analytics - fraud detection with Bot and Proxy filtering - available both as self-hosted or cloud based tracker (CPV One)	About TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Affiliate Media buyers and Performance Marketers	Audience Digital advertisers
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $47 per month Monthly plans start at $47/mo. Yearly plans are available, with a big discount (pay only 10 months out of 12). Also, there is a lifetime plan available. Free Version Not Supported Free Trial Supported	Pricing 1500€/month Basic Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 4.5 / 5 features 4.5 / 5 design 5.0 / 5 support 4.5 / 5 Read all reviews
Pros & Cons from Real Users Pros I've started using the CPV One in Beta and it is a great tracker. I highly recommend it due to its exceptional accuracy in tracking, responsive and helpful support team, and their assistance in setting up a complex funnel. I like that I can track all my campaigns in one place, the bot filtering and the support are great. I use a lot the multivariate testing tool, MV Lab. It helps me test my landing pages much faster. It is great. As the new GA4 is quite difficult to use and I like to easily access my data, I use CPV Lab daily to see how my campaigns are doing, how many conversions I get, the costs, engagement, etc, and to understand where to optimize. Cons Some screens are very complex and I had to ask support how to correctly use them. But once I got the hack on them, things are clear. No cons. It's a tool that it does what it says: tracking ads across multiple channels!	Pros & Cons from Real Users Pros The attribution and proratisation features let us read our data far more accurately, which matters a lot in a context where cookie consent and analytics changes make numbers harder to interpret. With the arrival of AI features, data analysis has become even easier and more insightful. The time saved is real: automated reporting, KPI alerts, and affiliate closings. The CSM team is proactive, responsive, and never leaves a question unanswered. At Showroomprivé, we use TrackAd to help us identify potentially fraudulent leads and sales claimed by our affiliates. The platform makes the analysis quick and straightforward, which saves us a significant amount of time when reviewing transactions. More importantly, it helps us identify conversions that should not be validated, allowing us to avoid paying commissions on fraudulent or invalid transactions. It has become a useful part of the way we monitor and manage our affiliate activity. Cons The tool covers a lot of analytical angles, so it takes a bit of time at first to know where to find each report. The onboarding sessions help, but be ready to invest a couple of hours upfront. We have recently identified some new types of fraudulent behavior that are not yet automatically detected by TrackAd. However, we have started working with their team to explore potential solutions and see how these cases could be identified in the future.
Training Documentation Supported Webinars Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information CPV Lab Pro Founded: 2018 Romania cpvlab.pro/	Company Information TrackAd Founded: 2015 France www.trackad.ai/
Alternatives wecantrack	Alternatives SegmentStream
Trackier CloudStuff Technology Pvt Ltd	WorkMagic
CAKE	ROIVENUE ROIVENUE™
AdsBridge AdsBridge Global	Forvio
Skro View All	CPV Lab Pro View All
Categories AB Testing Supported Affiliate Supported Campaign Management Supported Marketing Analytics Supported Marketing Attribution Supported Performance Marketing Supported	Categories Campaign Management Supported Marketing Analytics Supported Marketing Attribution Supported
Campaign Management Features Channel Management Supported Contact Database Not Supported Email Marketing Not Supported Event Triggered Actions Supported Lead Management Supported Multi-Campaign Supported Marketing Analytics Features A/B Testing Supported Campaign Management Not Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Not Supported Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Not Supported Predictive Analytics Not Supported ROI Tracking Supported Show More Features AB Testing Features Audience Targeting Not Supported Campaign Segmentation Supported Funnel Analysis Supported Heatmaps Supported Landing Pages / Web Forms Supported Multivariate Testing Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Supported Test Scheduling Not Supported Visual Editor Not Supported Affiliate Features Affiliate Management Not Supported Affiliate Tracking Supported Banner Management Not Supported Commission Management Supported Contest Management Not Supported Coupon Management Supported Email / Newsletter Communication Not Supported Fraud Detection Supported Multi Level Marketing (MLM) Not Supported Multi-Language Not Supported Social Sharing Not Supported	Campaign Management Features Channel Management Supported Contact Database Not Supported Email Marketing Not Supported Event Triggered Actions Not Supported Lead Management Supported Multi-Campaign Supported Marketing Analytics Features A/B Testing Not Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Not Supported Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Supported Conversion Tracking Not Supported Cross-Channel Attribution Supported Customer Journey Mapping Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported
Integrations Google Ads Supported Criteo Not Supported Eulerian Not Supported Facebook Not Supported Google Ad Manager Not Supported Instagram Not Supported Kelkoo Group Not Supported LinkedIn Not Supported MGID Supported Meta Ads Supported Microsoft Advertising Supported Mondiad Supported MyLead Supported RTB House Not Supported Rakuten LinkShare Not Supported Salesforce Not Supported Slack Not Supported TikTok Ads Supported Tradedoubler Not Supported Tripadvisor Not Supported Show More Integrations View All 21 Integrations	Integrations Google Ads Supported Criteo Supported Eulerian Supported Facebook Supported Google Ad Manager Supported Instagram Supported Kelkoo Group Supported LinkedIn Supported MGID Not Supported Meta Ads Not Supported Microsoft Advertising Not Supported Mondiad Not Supported MyLead Not Supported RTB House Supported Rakuten LinkShare Supported Salesforce Supported Slack Supported TikTok Ads Not Supported Tradedoubler Supported Tripadvisor Supported Show More Integrations View All 32 Integrations
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