MaximusSapience
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About
Maximus is a marketing mix modeling and advanced analytics and measurement platform. The tool is built with R using the latest and most advanced machine learning and statistical functions and methods. Marketing Mix Modeling analyzes historical activities, calculates contribution to sales and ROI per activity and predicts future results. Auto modeling and manual modeling with the help of a recommender based on best-fit tests. Compare between multiple models and easily add or remove variables. Group variables under categories such as media, promotion, and seasonality. Tabulated reports and charts of contribution to sales.
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About
Modeling platform designed to help marketing teams, analysts, and agencies measure the true incremental impact of their marketing investments across all channels. Unlike traditional attribution tools that rely on cookies and only track digital touchpoints, MixModeler enables businesses to measure the effectiveness of TV, radio, outdoor advertising, and other offline channels alongside digital campaigns.
The platform combines sophisticated statistical methods including Bayesian inference and regression analysis with an intuitive interface that makes advanced marketing measurement accessible to users without data science backgrounds. Users can build custom models manually or leverage AI-powered automation to quickly understand which marketing activities are driving real business results.
MixModeler offers flexible pricing from free plans for smaller teams to enterprise solutions, making professional-grade MMM capabilities available to organizations of all sizes.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Companies looking for an advanced analytics platform to optimize marketing activities and increase ROI
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Audience
Marketing analysts, marketing managers, digital marketing teams, advertising agencies, CMOs, data analysts, e-commerce businesses, and any organization running multi-channel marketing campaigns who need to measure true marketing effectiveness and optimize budget allocation.
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Support
Phone Support
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24/7 Live Support
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Online
Supported
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Support
Phone Support
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24/7 Live Support
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Online
Supported
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
No information available.
Free Version
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Free Trial
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Pricing
Free
Free Version
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Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Not Supported
Webinars
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Live Online
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In Person
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationSapience
www.sapience.ae/marketing-mix-modeling-tool/
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Company InformationMixModeler
Founded: 2025
United Kingdom
mixmodeler.com
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Integrations
No info available.
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Integrations
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