Maximus

Maximus

Sapience
sMMMart AI

sMMMart AI

Salestube
+
+

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About

Maximus is a marketing mix modeling and advanced analytics and measurement platform. The tool is built with R using the latest and most advanced machine learning and statistical functions and methods. Marketing Mix Modeling analyzes historical activities, calculates contribution to sales and ROI per activity and predicts future results. Auto modeling and manual modeling with the help of a recommender based on best-fit tests. Compare between multiple models and easily add or remove variables. Group variables under categories such as media, promotion, and seasonality. Tabulated reports and charts of contribution to sales.

About

sMMMart AI is a next-generation marketing optimization tool built on Google Cloud Platform that leverages continuous Bayesian modelling to deliver results as often as weekly. It automates data ingestion via proprietary connectors, uses the lightweight_mmm library for multi-level marketing mix modelling, and visualizes insights in Looker Studio. Unlike traditional modelling approaches, sMMMart AI analyzes full-funnel contributions across campaigns and channels (e.g., media spend, pricing, promotions, seasonality), uses Bayesian techniques to improve prediction accuracy, and supports scenario planning to simulate budget allocations and forecast outcomes. It also maintains resilience to evolving data privacy regulations by relying on aggregate econometric modelling rather than individual user-level tracking, and helps marketing teams move beyond last-click attribution by exposing channel synergies, tactical creative-level impact, and strategic optimization across the entire ecosystem.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies looking for an advanced analytics platform to optimize marketing activities and increase ROI

Audience

Marketing strategists and media planners seeking a solution providing insight and optimization across multi-channel marketing investments

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Sapience
www.sapience.ae/marketing-mix-modeling-tool/

Company Information

Salestube
Founded: 2016
Poland
salestube.tech/smmmart-ai

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Categories

Categories

Integrations

Google Cloud Platform

Integrations

Google Cloud Platform
Claim Maximus and update features and information
Claim Maximus and update features and information
Claim sMMMart AI and update features and information
Claim sMMMart AI and update features and information