MaximusSapience
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About
Maximus is a marketing mix modeling and advanced analytics and measurement platform. The tool is built with R using the latest and most advanced machine learning and statistical functions and methods. Marketing Mix Modeling analyzes historical activities, calculates contribution to sales and ROI per activity and predicts future results. Auto modeling and manual modeling with the help of a recommender based on best-fit tests. Compare between multiple models and easily add or remove variables. Group variables under categories such as media, promotion, and seasonality. Tabulated reports and charts of contribution to sales.
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About
Stella is a marketing-measurement platform built to give marketers clear, scientifically sound insight into which ads, campaigns, and media channels actually drive incremental revenue. It includes three core tools; Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). With Incrementality Testing, Stella runs geo-holdout studies (or inverse holdouts) to compare performance between test and control regions, isolating the causal impact of your ads rather than relying on attribution alone. It automatically handles complex statistical analyses (causal inference, confidence intervals, MAPE/R² checks), letting you see what would have happened without a campaign and therefore revealing the true “lift” generated by each ad. Its Media Mix Modeling tool uses a proprietary Bayesian MMM to decompose historical marketing spend and external factors (like seasonality, promotions, holidays, weather, etc.) to estimate each channel’s contribution to sales.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Companies looking for an advanced analytics platform to optimize marketing activities and increase ROI
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Audience
Companies interested in a tool to measure the real business impact of their ad spend
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
$2,000 per month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationSapience
www.sapience.ae/marketing-mix-modeling-tool/
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Company InformationStella
United States
www.stellaheystella.com
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Categories |
Categories |
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Integrations
Amazon
Google Cloud Platform
Meta AI
Shopify
Snowflake
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