Alternatives to InMarket
Compare InMarket alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to InMarket in 2026. Compare features, ratings, user reviews, pricing, and more from InMarket competitors and alternatives in order to make an informed decision for your business.
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GroundTruth
GroundTruth
We offer location-based geomarketing solutions that are designed to drive in-store traffic and sales. Our partners can unlock our first party location data and insights to better understand their business, actively engage their consumers through precise location and audience targeting, measure sales impact in the moment, and make smarter forecasting decisions. -
2
Velocidi
Velocidi
Velocidi is a first-party audience solution for e-commerce marketers. Brands and their agencies use Velocidi to automatically build and segment their first-party audiences for strategic marketing on major platforms. Velocidi’s award-winning technology uses machine learning to predict customer behavior and create highly precise segments for campaigns that maximize revenue and accelerate growth. -
3
Adentro
Adentro
Adentro is a visit-based marketing platform designed to help brick-and-mortar businesses connect their online advertising and digital campaigns to real-world in-store visits, thereby giving physical-location marketers visibility over foot traffic and location conversion. When customers connect to the business’s branded guest WiFi, Adentro captures visit and behavioral data, enriches it with a network of nearly 100 million customer profiles, and builds custom audience segments; it provides a dashboard that shows metrics and enables the business to activate automated campaigns across channels such as Facebook, Instagram, TikTok, email, and SMS. With integrations into retail, F&B, entertainment, and hospitality venues, Adentro lets brands collect first-party data in-store, analyze it alongside the network-wide dataset, target or re-engage customers, and measure the real-world impact of their digital spend.Starting Price: $99 per location -
4
Bliss Point by Tinuiti
Tinuiti
Bliss Point by Tinuiti is a patented, AI- and machine-learning-powered marketing measurement and decision platform that centralizes and unifies performance insights across a brand’s full media mix, including online, offline, brand, creative, and customer data, so marketers can uncover what drives growth and eliminate wasted spend. It combines multiple advanced tools into one measurement suite, such as Rapid Media Mix Modeling (rMMM) for fast, transparent causal media analysis, Always-On Incrementality Testing to continuously validate the true impact of channels, Brand Equity measurement to link media investments to brand outcomes and revenue, Creative Insights to identify high-impact creative attributes, Geo Media Mix Modeling to optimize by location, and Customer Insights that turn first-party data into detailed demographic segmentation and penetration analysis. -
5
TrueTargeting
Infillion
TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation). -
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Measured
Measured
Measured provides marketing attribution & cross-channel view across all media channels, PLUS media incrementality testing. Turn on 100+ audience level experiments across Google, Facebook and on 70+ integrated media platforms. Identify Media Waste, Test for Scale. Capture up to 30% marketing efficiency. Powered by incrementality measurement. Ask us for a FREE demo today! Solutions provided: - Marketing Attribution, Cross-Channel View of Marketing Spend - 70+ integrations on major media platform like Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and more! - Run always-on, A/B, incrementality tests seamlessly - Integration is easy, be up and running in less than 24 hours - Understand maximum, efficient spend levels without an expensive stress test -
7
Audience2Media
Audience2Media
We combine Data, AI Technology and Content with Global Reach, like no other. Targeting the right audiences, with the right message, at the right time. We provide complete transparency and control, applying technical know-how, creativity and experience to increase profits. Optimizing and measuring campaign engagement, relevant audience reach, brand uplift and ROI. Identify relevant “in-market audiences” for your brand on scale. Guaranteeing “culturally relevant” content with full end-to-end campaign management. Enhance performance through targeted behavioral advertising. Real-time data analytics to optimize and measure campaign performance. Audience2Media’s DNA will always be to delight the customer with an unrivaled level of service to deliver culturally relevant campaigns to targeted audiences. We provide complete transparency and control, applying technical know-how, creativity and experience to increase profits. -
8
S4M
S4M
S4M delivers advertising that drives more customers to stores, dealerships and restaurants. Our drive-to-store platform, Fusio, delivers incremental customer visits which are always independently verified. Founded in 2011, S4M’s platform is available globally, and used by over 1,000 brands worldwide to drive customers to physical locations. Our drive-to-store platform helps brands optimize campaign performance in real-time towards the best footfall uplift. Integrated with established measurement partners, S4M’s technology enables marketers to find the right advertising mix to increase their store visits and sales. Reach customers most likely to convert by combining multiple data points. Target consumers based on places they visit or products they buy. Discover a wide range of audience clusters based on demographics, interests and lifestyles. Further refine your audience leveraging online behaviors, such as app usage. -
9
Tamoco
Tamoco
The complete location solution for advertisers, brands, marketers and agencies. Engage behavioural based segments and measure online and offline activity with location. Using location data Tamoco helps to identify the right audience or segment based on how audiences behave in the real world. Find the right audience based on movement. Tamoco provides relevant, interest-based segments based on how audiences move in known locations. Tamoco's network combines movement data with demographic information to create highly specific audiences which include interests and behaviour. Tamoco's pre-packaged location based audience segments are available in Dv360 and AppNexus. Reach audiences when they are inside a specific venue or POI. Tamoco's sensor-driven technology allows you to identify areas within POIs to create more tailored targeting. We help connect the online and offline. Attribute digital advertising to real-world visits using Tamoco's sensor-driven visit detection. -
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WorkMagic
WorkMagic
WorkMagic helps omnichannel brands measure the true impact of their marketing by combining incrementality testing, multi-touch attribution, and MMM into one unified platform. Its automated geo-based incrementality tests reveal what spend actually drives incremental sales across DTC, Amazon, retail, and wholesale. Instead of relying on guesswork or over-attribution from ad platforms, WorkMagic calibrates attribution models using real experimental results for maximum accuracy. Brands get a clearer view of performance, smarter budget allocation, and higher iROAS. Onboarding takes minutes, thanks to seamless integrations with Shopify, marketing channels, and marketplaces. With WorkMagic, teams finally understand what truly works—and what doesn’t—and can scale efficiently with confidence. -
11
Terragon
Terragon Group
Enabling intelligent B2C messaging on mobile, powered by robust consumer insights from “big data”. Terragon Audience Profile (TAP) as our platform UID, provides an added layer of security with complete anonymization and encryption of PII (Personal Information Identifiers). Data-powered marketing SaaS platform, accelerating growth for businesses in Africa. The profiles on the platform are already segmented according to various data sets; demographic, location, transactional, technographic and interests (sports enthusiast, fashion lovers, digital savvy consumers, etc) to guarantee superior campaign performance.Starting Price: $40 /month -
12
Easyence
Easyence
Easyence is the only Customer Infastructure dedicated to data-driven retailers. Join 240+ businesses that use Easyence Customer Data Platform and Apps to deliver memorable customer experience. Easyence collects customer events (products, stores, etc.), leverages your current models with smart algorithmes to serve your business, and provides a complete toolkit of applications to your marketing team. Know more about our Saas products • Easyence Data Platform : collect and unify your customers' events across every platform • Easyence Audience App : build audiences and create campaigns, measure your uplift without relying on other teams • Easyence E-Merchandising App : expose the right product to the right customer at right time. • Easyence Attribution App : unify your customer’s touch points across all platforms and channels. • Easyence Insight App: measure and analyze the value generated by omnicanality to understand consumers’ behaviors. -
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Lifesight
Lifesight
Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate measurement techniques and enables them to measure their full-funnel marketing using modern measurement methods like marketing mix modeling, incrementality testing & causal attribution - Helping them make better decisions that result in sustainable & profitable growth. -
14
Apptrove
Apptrove
Apptrove empowers mobile marketers to conquer every stage of the user journey. We’re your one-stop mobile measurement partner, providing the data and insights you need to optimize user acquisition and engagement. Unleash the power of deep linking to seamlessly connect users to your app, and leverage customizable fraud prevention to ensure your marketing budget is invested towards real users. Go beyond basic attribution with our SKAN analytics, and gain a granular understanding of your audience with advanced segmentation features. With Apptrove, you’ll gain the knowledge to make data-driven decisions, maximize campaign ROI, and fuel long-term app success.Starting Price: $500/month -
15
AdBeacon
AdBeacon
AdBeacon is a multi-touch attribution and optimization platform built for ecommerce brands and agencies that want to move beyond guesswork and truly measure what’s driving growth. The system works by connecting directly to your first-party data, such as revenue and customer actions from your online store, and integrates that with your paid media channels to enable accurate, real-time reporting and actionable optimization. It supports robust features, including advanced attribution across channels, cross-channel campaign tracking, lifetime value and RFM analysis, creative performance dashboards, custom audience building, and budget-management tools, all within one unified interface. With AdBeacon, you can see exactly how each ad, campaign, or touchpoint influences the customer journey, identify high vs. low-value audiences, pivot spend toward top-performing creatives, and scale campaigns with confidence and clarity by relying on verified click-and-purchase data.Starting Price: $600 per month -
16
Beatgrid
Beatgrid
Stop using claimed ad exposure data that relies on inaccurate big data, data fusions, and modeling to match individual people with media exposure. Without a single-source solution, you will experience a painful lack of precision in measuring cross-media R&F and brand lift metrics. Consumers move seamlessly between linear TV, CTV and online video, chasing the best content. In today’s media world, we can no longer rely on claimed ad exposure to measure cross-channel brand effectiveness. 3rd party fusion data will fail to offer you accuracy in today’s fragmented media landscape and is not privacy future-proof as legislative bodies to build more privacy regulations. Beatgrid’s audience measurement analysis enables you to create accurate ad strategies that resonate with your target audience. -
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Resulticks
Resulticks
Resulticks empowers brands to create data-driven communications to their audiences and drives business decisions through its award-winning, AI-powered big data cloud solution. Supported by the world’s first customer data blockchain, Resulticks unlocks incredible digital transformation possibilities by delivering the full 360° view of the customer through data consolidation and omnichannel orchestration. Totally integrated, built and proven to scale, Resulticks brings together a powerful audience data platform, true omnichannel orchestration, and advanced analytics in one intuitive, flexible solution that delivers measurable business results through individualized, real-time communications. Resulticks’ omnichannel audience data management platform doesn’t just integrate all your data. It is the integrated, scalable engine that transforms, augments, and activates big data to achieve a single, real-time customer view, enable sophisticated segmentation and personalization. -
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SegmentStream
SegmentStream
Recover conversions lost due to ITP, private browsing, cross-device and cross-browser customer journeys, and optimize performance of all your marketing channels and campaigns by applying SegmentStream's AI-driven predictive attribution. Collect all your marketing data into your own Google BigQuery data warehouse for automated and deduplicated cross-channel ROI reporting. Enterprise-level solution to unify and stitch all your advertising costs, website and mobile app data, CRM and offline conversions in one place for automated marketing ROI reporting. Visualize reports in your favorite BI tool. Understand the true value of all your marketing channels and campaigns in a post-cookie world by applying SegmentStream predictive attribution. Immediately know the true incremental impact of any marketing traffic sources without waiting for an actual conversion to happen, even if the conversion happens on another browser, device or within a different cookie. -
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Creatable
Creatable
The Creatable platform enables brands to seamlessly find and activate optimal creators to market their products on social media and on their owned properties. Our workflows enable clear direction to creators that yield engaging content made shoppable on social and site. With powerful social and first-party insights to track performance throughout the sales funnel, Creatable ensures the brand meets consumers wherever they are, at all stages of the shopping journey. Our platform also enables the activation of store associates and ambassadors with rich social campaigns and storefronts on site powered by shoppable content. Our Content API and embeddable interactive widgets fuel rich shoppable video experiences on site and in-app. -
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CustomerX.i
CustomerX.i
Visualize Industry Wide Trends with Total Market Insights (#TMI). Analyze your brand’s performance against its competition and manage your data solutions in one singular view. Benefit from the insights of the community with anonymous insights to provide deep context into trends. Set your goals for your business and let CustomerX.i do the rest. Optimize engagement to customers by automating your marketing. Set your initiatives of growth and CX.i identifies your best customer segments to grow and how to engage them. CX.i+ provides transparency of all marketing efforts to then measure attribution on every advertising effort. With CX.i, you get a complete view of your marketing in a single location. Centralizing your campaigns and marketing from (organic, local, paid, online and offline). -
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Dreamdata.io
Dreamdata
Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.Starting Price: $999 per month -
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Marketing Evolution
Marketing Evolution
The waste in advertising epidemic is a profit killer that creates turmoil for both consumers and marketers. TrafficGuard estimates that within the next 5 years, digital advertisers will waste up to $100 million a day due to ad fraud. Such massive loss is unsustainable for omnichannel marketers and requires a good, hard look at not just spend and strategy, but also the way marketing is measured. Reach your consumers more effectively by understanding how they interact at every touchpoint across online and offline channels. Use advanced analytics to measure and optimize key performance indicators (KPIs) like campaign performance, engagement, and sales. Leverage insights and campaign recommendations to make the best decisions on your media mix, budget, creative rotation, brand-building efforts, and long-range planning. Optimize our total media investment towards business metrics, including brand consideration, demand generation and sales. -
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Foundry Intent
Foundry
Identify intent across your website, the public web, industry content, and Foundry’s opted-in audience to provide a more meaningful view of in-market buyer behavior. Contact-level intent means your team reaches decision-makers first, without guessing or manual prospecting, for sales and marketing that resonates. Segment by score, tailor messaging that resonates and reach buyers at the optimal point along the path to purchase. Empower sales and marketing and align teams with insight into what their buyers care about. Identify and monitor buying behavior from active accounts on your website. Engagement with our digital content, content syndication programs, and events. Conversational signals across social, blogs, job boards, and beyond for 5+ million companies. -
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Forvio
Forvio
Forvio enhances the capabilities of advertisers by providing an advanced Marketing Mix Modeling solution. It maximizes attribution visibility and optimizes budget allocation. The built-in integrations enable automatic data loading, model calibration with incremental experiments, and budget planning using an advanced constraint-based scenario planner. As a Meta measurement partner, Forvio delivers exceptional solutions to advertisers.Starting Price: $299 -
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Amazon Attribution
Amazon
Grow your business on Amazon by optimizing experiences off Amazon. Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon. With these insights, you can discover new ways to grow your business on Amazon by optimizing experiences off Amazon. Understand the impact of your cross-channel digital marketing activities. Make in-flight optimizations using on-demand advertising analytics to help maximize impact and ensure efficiency. Learn which of your strategies maximize return on investment and drive sales in order to build future marketing plans. Amazon Attribution is currently available for professional sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon. Eligible sellers and vendors can access Amazon Attribution measurement. -
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Eulerian
Eulerian
See how to clearly optimize the performance of each $ spend in your marketing campaigns through Identity resolution and a full digital marketing optimization solution, from activation to attribution. Add more value to your business. Improve your real time performance marketing by leveraging attribution and activation in the same workspace. Seamless workflows within our integrated toolset will increase your insight to activation timeframe. No more identity issues across your customer journey. We match all your data at the user level: from digital campaign interactions, multi-device journeys, or in-store purchases, we get it! Leverage improved accuracy around your audience targeting to activate profitable marketing campaigns with your media platforms. Save-time in your activation orchestration thanks to automation. Choose the right media platform in which to invest. -
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Affinity Solutions
Affinity Solutions
Affinity Solutions offers a consumer purchase-data and insight platform designed to give brands, media companies, retailers, banks, and financial institutions a full understanding of actual consumer spending behavior by analyzing more than 150 million consented credit and debit card accounts, over 86 billion transactions, and more than $4 trillion in spend. Its AI engine, Comet, ingests raw transaction data, filters and normalizes it for accuracy, integrates diverse sources into a unified consumer view, safeguards privacy through anonymization, enriches with demographics and lifestyle data, tags purchases by brand, channel, and location, and enables real-time activation and measurement. With modules such as Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, it allows marketers to identify market opportunities, build prospect and buyer audiences, and link media exposure to actual purchase outcomes. -
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Foursquare
Foursquare
Put the most trusted, independent location intelligence platform to work for your business. Measure your omnichannel campaign's impact on real-world outcomes like store visits and sales across 550+ media partners with Foursquare Attribution. Build high-intent, location-based audience segments through Foursquare Audience, or create custom real-time geofences with Foursquare Proximity—all available via self-serve or managed service. Visualize and analyze geospatial data at scale with Foursquare Studio, a powerful browser-based mapping and analytics platform. Tap into the world’s most accurate POI database (100M+ POI) with Foursquare Places, or integrate location search, tips, and geotagging into your app with Foursquare Places API. Power smarter, location-aware experiences with Foursquare Movement SDK, which captures real-time behavioral context to enrich apps, personalize content, and inform better decisions.Starting Price: Free -
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RentPath
RentPath
Filling vacancies doesn’t have to be your burden alone. RentPath helps you easily connect with prospective renters by offering powerful digital marketing and leasing solutions. Attract renters as soon as they start their search. Earn your place on their consideration list. Convert renter interest into tours and signed leases. Most renters will start their search by landing on an ILS - not by visiting a property website. In fact, 86% of renters use an ILS during their search and the average renter uses 4. Reach an average of 15 million in-market renters with the RentPath network of listing sites: Apartment Guide, Rent.com, Rentals.com and Lovely. The average American spends 30-90 hours on social media during the typical leasing cycle. This is time that you could be leveraging for advertising. Social Ads Express lets you target a massive in-market consumer audience with property-specific ads in their area. You’d have to spend 12X more with another provider to reach the same audience. -
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Propensity
Propensity
Choose from our library of custom-built ABM playbooks to launch quickly and maximize results. Build pipeline with in-market accounts and contacts. Hand off warm accounts to sales every day. Discover qualified in-market accounts and contacts. Use intent data to identify companies that will be interested on your product or service. Create brand awareness with qualified accounts across your TAM using high-quality graphics and memorable programmatic ads. Identify buyers across ads, website visits and form fills. Then, engage across direct mail, marketing emails and social media ads. Align sales and marketing and drive engagement with your best-fit audience. Deepen relationships with the right people across LinkedIn connections, emails and calls. Optimize engagement and receive up to 5X engagement and 20% opportunity creation.Starting Price: $1,000 per month -
31
Podscribe
Podscribe
Podscribe is an independent podcast and audio advertising measurement, attribution, verification, and analytics platform that helps advertisers, agencies, and publishers understand and prove the real impact of their audio ad campaigns across podcasts, streaming audio, CTV, and other hard-to-measure media by using pixel-based tracking, multi-touch attribution, and incrementality testing to connect ad exposure with conversions and lift ROI. It automates ad verification with AI-enabled airchecks and quality checks, confirms that ads ran as planned, and provides real-time dashboards with reach, frequency, geo, and audience insights so teams can optimize performance and make data-driven decisions without manual work. Podscribe also offers competitive intelligence and benchmarking tools, monthly industry rankings of top podcasts, publishers, and advertisers, and audience segment analysis powered by household-level data, enabling smarter media planning and audience discovery. -
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Upwave
Upwave
Leverage industry-leading predictive analytics, with the largest consumer data set available, to measure cross-channel brand campaigns. Brand Lift KPIs like you’ve never seen them before. Linear, Addressable, CTV, and Digital, on one on-demand dashboard, with unprecedented data scale. No more wondering if your campaign hit your custom behavioral targets, see the actual delivery stats by publisher or audience. Upwave plans, measures, and optimizes brand marketing. Our unmatched digital network enables fast, accurate, data collection from millions of everyday consumers. Real-time dashboards for the most accurate up-to-date brand insights, all conveniently accessible on a single platform. Seamless integration with DSPs and social platforms means bid optimization and audiences to improve marketing impact. Our customers are companies across multiple verticals including CPG, technology, and financial services as well as the largest global advertising agencies. -
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QuinStreet
QuinStreet
QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and “research and compare” consumers with brands. We run these virtual and private-label marketplaces in one of the nation’s largest media networks. Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster. They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results. Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience. We bring all of this together to deliver truly great results for consumers and brands in the world’s biggest channel. We match online consumers to product and service providers. We help product or service providers reach “Research and Compare” customer prospects in the world’s largest channel. -
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BRIDGE CONNECT
BRIDGE
BRIDGE CONNECT is a consumer audience database built from verified, opt-in email addresses to deliver the most accurate, timely, and complete profiles on actual people. By starting at the “human level,” it links each email to a person’s name, postal address, mobile behavior, and thousands of lifestyle and digital signals, all privacy-compliant and permission-based. Accessible via a simple interface, it enables marketers to build highly targeted audience segments and activate campaigns across email, display, mobile, social, connected TV/OTT, video, and programmatic audio without complex integrations. With over 250 million stable, cookie-proof profiles and real-time updates, BRIDGE CONNECT lets brands measure performance transparently, optimize ad spend, and maintain full control of their data, connecting businesses directly to their next customer with precision and scale. -
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CAKE
CAKE
Manage, measure and optimize performance marketing in real-time. CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions. Manage and measure partner performance with precision for improved profit margins. Collect, validate and distribute leads in real-time for maximum profitability. Measure channel performance using multitouch attribution, for ROAS optimization. CAKE’s Affiliate Marketing Solution provides the tools needed to efficiently manage and measure your partner marketing program, optimize performance for the highest profitability and attract valuable partners. CAKE’s Lead Generation Solution captures, validates and distributes leads in real-time and measures closed-loop performance to optimize acquisition efforts. -
36
Unbound Insights
Bridgeline Digital
Measure effectiveness for continuous optimization. Align your multichannel marketing efforts to key business goals and measures their effectiveness. Optimize campaigns to ensure the highest degree of success. Robust reporting capabilities to track and measure overall usage and behavior, demographics, key metrics as well as specific asset watches. Deliver persuasive content based on specific audience segments and profiles deriving from interest, past history, location, referrer & more! Our intuitive reports provide deep insight and visibility of usage and behavior across your web properties, so you can manage risk and drive optimization. Visits, journey patterns, downloads, conversions, keywords. Provides an aggregate overview of key analytics and performance indicators. Helps you gain an understanding of who your visitors are, where they’ve come from, and the effectiveness of your buyer persona strategies. -
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Matchbook
Matchbook
Matchbook is an identity augmentation tool that helps advertisers and marketers match first-party data to new digital signals to enhance cross-device reach, retargeting, and online-offline attribution capabilities, unlocking omnichannel marketing by connecting fragmented data across channels. It uses billions of aggregated, consented, and device-derived location, IP, and MAID (Mobile Advertising ID) signals to build highly accurate identifier databases that let users match physical location to IP, IP to MAID, and MAID to IP, and link other spatial indices like postal codes or geohashes to IP addresses. Matchbook supports use cases including connected TV (CTV/OTT) targeting, true cross-software targeting and retargeting, account-based marketing, campaign performance measurement, identity graph augmentation, and audience extension by expanding data footprints beyond first-party limits. Customizable matching parameters and historical context options allow clients to tailor results. -
38
ReTargeter
ReTargeter
Keep your brand top of mind by delivering ads to your site audience as they browse the web. Take your customer database online. Serve display ads with nothing more than an email or mailing address. Bridge the gap between search and display. Serve targeted ads to in-market prospects at the keyword level to drive qualified traffic. Leverage the most contextually relevant inventory to drive qualified traffic to your pages. Build your unique target audience using the perfect mix of demographic, geographic, behavioral, interest and intent-based data. Leverage offline and online data to create custom people-based audiences to improve targeting and increase audience scale. Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users.Starting Price: $1500 per month -
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LiveRamp Safe Haven
LiveRamp
LiveRamp’s platform provides privacy-conscious and configurable collaboration across your organization and external partners to build audiences, activate data, and access actionable insights. Cookies are disappearing, and you need a new marketing foundation to build upon for the next decade. Safe Haven preserves your audience data investment and creates powerful collaborative opportunities to safely and securely grow a more accurate, dynamic view of your customers. Safe Haven maximizes the value of your marketing data. With 600+ turnkey integrations, you can connect with the best services to deepen your audience understanding, access new measurement reports, or begin a collaborative partnership to develop new predictive models or micro-segments. Stop justifying marketing with impressions and clicks and talk to the rest of the C-suite with a measurement that matters, incrementality, closed-loop measurement, journey analytics, revenue impact, and more. -
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Adelphic
Viant
Using your customer data combined with Viant’s 1st and 3rd party data, Adelphic gives marketers a transparent and holistic view of their audience profiles, to help make more informed media strategy and investments. Onboard and match your customer data against 250 million registered users to forecast, manage, and target new segments in seconds. Define audience segments using known identity attributes such as demographics, purchase history, and web browsing activity, and extend campaign reach with intelligent lookalike modeling. Maintain customer identities with a fully integrated platform that links devices and offline activities to real people so you can seamlessly execute and measure campaigns. With our self-service DSP, advertisers can execute their programmatic media campaigns across all devices, without worrying about data loss or modeling techniques. Unlike most DSPs, Adelphic is powered by first-party data, bringing the precision of people-based targeting. -
41
INCRMNTAL
INCRMNTAL
The platform provides you with the tools to uncover the causality behind your marketing activities with no need for user-level data. If your advertising is always on, your measurement should also be always on. Identify the incremental value across digital advertising channels, TV, influencers. Isolate bid changes which lead to no additional traffic. Find marketing activities which cannibalize on your organic user base or across paid marketing. INCRMNTAL works for the marketer. We don’t make the marketer work. Our platform uses the marketing data to perform on-going measurements while campaigns and channels run uninterrupted. Old School Incrementality measurement forced you to stop your campaigns in a country or create a control group. Our platform doesn’t need you to do anything different to show you if your activity is incremental or not. -
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SmartDX
SmartDX
Starting with the first click, SmartDX revolutionizes how you track and identify individual audience members, map their cross-device journeys, deliver contextual omnichannel interactions, and attribute conversions at the segment-of-one level. SmartDX offers a powerful alternative to cookies that reduces delays in contextual responses and minimizes lags in customer journeys. Capture individual journey insights and diverse audience attributes, device, channel, conversion, offer, and implicit and explicit behavioral insights, at the point of the click and at endpoints. Differentiate known from unknown individuals and resolve the multiple digital identities of every audience member across channels. Use progressive profiling across interactions and touchpoints to continuously enrich existing audience profiles. Custom tailor communications and audience experiences, smooth omnichannel handoffs, and deliver seamless journeys based on past interactions.Starting Price: $100 per month -
43
MarketCast
MarketCast
MarketCast is a global marketing research firm that combines marketing expertise, AI, and data science to help brands maximize the impact of their advertising and build long-term customer loyalty. Their innovative Research Platform integrates AI models and data science to accelerate the design, delivery, and analysis of research insights. With over 600 researchers, technologists, and data scientists, MarketCast serves more than 80% of the top U.S. advertising spenders. They focus on audience targeting, creative optimization, and brand fandom development to help clients achieve measurable marketing effectiveness. The company’s unique fusion of primary research, AI, and big data solves complex challenges in marketing, content, and product development. MarketCast is recognized as a Top 10 global marketing research provider, trusted by leading brands worldwide. -
44
LexisNexis Campaign Analyzer
LexisNexis
Help identify the impact of brand impression, marketing and customer communications. Campaign Analyzer helps you evaluate your current marketing programs to drive improved results. Evaluate acquisition campaign effectiveness. Campaign Analyzer measures marketing campaign results to inform future initiatives. Better identify your target markets. Tailor acquisition campaigns to address their wants and needs. Track campaign results for valuable insights. Deepen your understanding of quoted population profiles. Overcome the challenges of analyzing marketing campaign results. Campaign Analyzer provides detailed reports based on robust insurance-specific data. Get specific insights into the policy, shopping, demographic and lifestyle profiles of potential customers. Identify opportunities for marketing improvement. -
45
Upsiide
Dig Insights
Upsiide idea screens aren’t typical concept testing surveys. Our interactive dashboard tells you which concepts, ideas, and designs are most likely to perform well in-market, routinely validated by in-market realities. Upsiide is an innovation insights platform that helps marketing and insights pros predict the in-market appeal and performance of their ideas. We're the quickest, most actionable, and most cost-effective way to do innovation research. Test thousands of ideas and get real-time results delivered straight to an AI-powered visual analytic dashboard. Upsiide is relevant across every category – CPG, financial services, telecommunications, pharmaceuticals, and restaurants. We use some pretty fancy statistical techniques that will help you predict which will ultimately succeed in-market. Whether you’re honing in on a pack design, launching a new product, or deciding on campaign messaging, Upsiide will help you select the best possible option based on in-market realities.Starting Price: $1,200 per year -
46
Wicked Reports
Wicked Reports
Understand what your data is telling you, then optimize your entire marketing funnel. Stop flying blind on ad spend decisions. Invest ad spend in high ROAS campaigns you can prove. Visibility & insights into TOF/MOF clicks that drive last click sales. Real-time live conversion data mapped to ad spend. Where do I invest to find cold traffic when the ad platforms aren’t measuring effectively? See which cold traffic channels, campaigns, audiences, and ads drive future customer LTV at a profitable ROAS. Real-time visibility into CRM and Sales conversions and same-day ROAS results. Do Facebook videos and BOF ads impact my sales if no clicks occurred? Set confidence in view impact and get visibility into the bottom of the funnel view. Find the all-important clicks before the last click so you can continue to invest in the vital feeder campaigns that led to the final conversion. Wicked Reports has a deep analysis of your CRM and cart conversions to determine cold traffic conversion time.Starting Price: $250 one-time payment -
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Growth Channel AI
Growth Channel AI
Identify and reach niche audiences at scale on any programmatic advertising channel to drive the performance of your campaigns, all in Growth Channel AI. Identify and reach people who purchase at specific stores or attend events using geolocation data. Better understand your personas and build customer profiles in seconds with AI. Build your first-party data with custom audiences (advertising, emails, postal). Directly activate your personas for advertising campaigns. Optimize your campaigns to reach the best performance across DSPs & SSPs. Measure the impact of your ad campaigns online and offline. Identify your customers on any digital channel, have full flexibility on your budget and audience size, and target people based on real-time and past location visits. No need for separate licenses on DSP, SSP, or DMP. Target niche audiences across TV, digital out-of-home, audio ads, native ads, video, mobile, and web displays.Starting Price: $125 per month -
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Quotient for Advertisers
Quotient Technology
A consumer’s path to purchase has many touchpoints. So should your marketing. Quotient for Advertisers enables brands to plan, execute, measure and build on the impact of every interaction on a consumer’s journey to purchase and loyalty through our leading promotions and media platforms. The Quotient Media Platform enables advertisers to plan, buy and measure the impact of media placements as part of an integrated media campaign. Whether through our full-service model or our self-service capabilities, advertisers can access first-party data to design, target and measure campaigns to maximize consumer engagement and return on ad spend. -
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OUTFRONT
OUTFRONT
In name and in nature, we leverage the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world with out-of-home advertising. Welcome to America's most visible and most versatile OOH media network. Engage audiences in the real world, where they live, love, work, and play. Digital out-of-home empowers brands with the ability to generate contextual relevance with dynamic creative triggered by daypart, location, traffic, weather, or even the score of the game. DOOH also allows marketers to execute campaigns much more quickly than with traditional billboards, with or without programmatic purchasing. Marketers also appreciate DOOH for its robust measurement and attribution capabilities, which allow advertisers to measure everything from brand lift to footfall. -
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Airbridge
AB180
People-based Attribution and Campaign Measurement for Web and Mobile. Full visibility for campaigns across all platforms, channels, and devices with tools for unified measurement, campaign analytics, and accurate attribution. Customizable dashboard to present holistic measurement metrics. Airbridge’s measurement capabilities allow you to deeply analyze the performance of your executed marketing campaigns through various metrics ranging from engagements, uninstalls, retention, impressions, cost, and revenue. Measure and attribute conversions to the right media, device and platform. Our last click and statistical multi-touch models allows you to track complex non-linear customer journeys and determine in granularity the value of each campaign, channels, platforms and search keywords in influencing customer conversions. Customizable detection parameters equipped with validation rules for genuine measurement. Eliminate wasteful spending on ad fraud with Airbridge.
