Audience

Advertisers and marketers who need to expand cross-device audience reach, improve targeting and measurement, and enrich identity data for omnichannel campaigns

About Matchbook

Matchbook is an identity augmentation tool that helps advertisers and marketers match first-party data to new digital signals to enhance cross-device reach, retargeting, and online-offline attribution capabilities, unlocking omnichannel marketing by connecting fragmented data across channels. It uses billions of aggregated, consented, and device-derived location, IP, and MAID (Mobile Advertising ID) signals to build highly accurate identifier databases that let users match physical location to IP, IP to MAID, and MAID to IP, and link other spatial indices like postal codes or geohashes to IP addresses. Matchbook supports use cases including connected TV (CTV/OTT) targeting, true cross-software targeting and retargeting, account-based marketing, campaign performance measurement, identity graph augmentation, and audience extension by expanding data footprints beyond first-party limits. Customizable matching parameters and historical context options allow clients to tailor results.

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Company Information

Matchbook
Founded: 2018
United States
www.matchbookdata.com

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Product Details

Platforms Supported
Cloud
Training
Documentation
Support
Online

Matchbook Frequently Asked Questions

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Matchbook Product Features