Audience
Advertisers and marketers who need to expand cross-device audience reach, improve targeting and measurement, and enrich identity data for omnichannel campaigns
About Matchbook
Matchbook is an identity augmentation tool that helps advertisers and marketers match first-party data to new digital signals to enhance cross-device reach, retargeting, and online-offline attribution capabilities, unlocking omnichannel marketing by connecting fragmented data across channels. It uses billions of aggregated, consented, and device-derived location, IP, and MAID (Mobile Advertising ID) signals to build highly accurate identifier databases that let users match physical location to IP, IP to MAID, and MAID to IP, and link other spatial indices like postal codes or geohashes to IP addresses. Matchbook supports use cases including connected TV (CTV/OTT) targeting, true cross-software targeting and retargeting, account-based marketing, campaign performance measurement, identity graph augmentation, and audience extension by expanding data footprints beyond first-party limits. Customizable matching parameters and historical context options allow clients to tailor results.
Other Popular Alternatives & Related Software
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ID5
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Intent IQ
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BIGDBM
BIGDBM is a leading US data provider with 7+ years of experience building identity graphs with a focus on ROI, privacy, and quality.
Unlock significant value in your marketing campaigns, lead generation strategies, and identity verification workflows with our US consumer and B2B datasets.
Utilize the self-service BIGDBM Data Market for easy and affordable audience/list generation and custom appends.
Identify website visitor traffic using our WeVi product suite of real-time data collection via pixels and real-time identity resolution APIs.
Popular products:
- Telecom-verified phone numbers>consumers
- IP>consumer and IP>company domain linkages
- Verified consumer emails
- Consumer and B2B intent
- Consumer demographics and behavioral affinities
- Residential and commercial property owners and contact information
- MAID>consumer linkages
Learn more about BIGDBM
Integrations
No integrations listed.
Company Information
Matchbook
Founded: 2018
United States
www.matchbookdata.com
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Product Details
Platforms Supported
Cloud
Training
Documentation
Support
Online
Matchbook Frequently Asked Questions
Q: What kinds of users and organization types does Matchbook work with?
Matchbook works with these users and organization types: Mid Size Business, Small Business, Enterprise, Freelance, Nonprofit, Government, and Startup.
Q: What languages does Matchbook support in their product?
Matchbook supports these languages: English.
Q: What kind of support options does Matchbook offer?
Matchbook offers support via online.
Q: What type of training does Matchbook provide?
Matchbook provides training in the form of documentation.
