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About

Affinity Solutions offers a consumer purchase-data and insight platform designed to give brands, media companies, retailers, banks, and financial institutions a full understanding of actual consumer spending behavior by analyzing more than 150 million consented credit and debit card accounts, over 86 billion transactions, and more than $4 trillion in spend. Its AI engine, Comet, ingests raw transaction data, filters and normalizes it for accuracy, integrates diverse sources into a unified consumer view, safeguards privacy through anonymization, enriches with demographics and lifestyle data, tags purchases by brand, channel, and location, and enables real-time activation and measurement. With modules such as Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, it allows marketers to identify market opportunities, build prospect and buyer audiences, and link media exposure to actual purchase outcomes.

About

InMarket is a real-time marketing and measurement platform built to help brands connect with consumers at the exact moment it matters, incorporating intent, location, online/offline purchase behaviors, and AI-driven audience data. The platform offers four main solutions, allowing marketers to segment consumers based not just on who they are but what they buy and why they shop, then activate omnichannel campaigns and measure real-world outcomes such as incremental sales lift and store visits. With Audiences, InMarket leverages first-party location data, transactional and visit behavior, and predictive models to craft bespoke or off-the-shelf segments for activation. With Activation, brands can engage these audiences across devices and channels in real time, optimizing message timing and placement. Its Measurement capabilities provide unified, AI‐powered insights into media effectiveness, enabling campaign adjustments mid-flight and linking impressions to incremental conversions.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Brands, media agencies, financial institutions and retail marketers seeking a tool to understand real consumer purchases, build high-precision audiences, optimize campaigns and measure true marketing outcomes

Audience

Marketing teams at consumer brands, retailers and agencies searching for a solution to target, activate and measure consumer audiences in real time across online and offline channels

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Affinity Solutions
Founded: 2005
United States
www.affinity.solutions/

Company Information

InMarket
Founded: 2010
United States
inmarket.com

Alternatives

Alternatives

Epsilon Data

Epsilon Data

Epsilon

Categories

Categories

Integrations

Accenture Cloud Retail Execution Supported
Acxiom InfoBase Supported
Cadent Supported
Claritas Supported
Experian Connect Supported
KPMG Risk Hub Supported
NCM Conservative Supported
Pricing Navigator Supported
Snowflake Supported
The Trade Desk Supported

Integrations

Accenture Cloud Retail Execution Not Supported
Acxiom InfoBase Not Supported
Cadent Not Supported
Claritas Not Supported
Experian Connect Not Supported
KPMG Risk Hub Not Supported
NCM Conservative Not Supported
Pricing Navigator Not Supported
Snowflake Not Supported
The Trade Desk Not Supported
Claim Affinity Solutions and update features and information
Claim Affinity Solutions and update features and information
Claim InMarket and update features and information
Claim InMarket and update features and information