Audience
Companies that want a dashboard that provides a daily view into company performance and consumer behavior
About Bloomberg Second Measure
Built to give investors and corporate decision makers a daily view into how consumers behave. Every day, we ingest and analyze purchases from millions of anonymized U.S. shoppers to provide a clear and accurate view into any consumer company. We’ve built a self-service platform for daily tracking and real-time exploration. You’re the expert in your field. Our dashboard supports both your ongoing analyses and your unanticipated questions. Benchmark against competitors, break out performance by channel or location, and use daily metrics to inform quarterly predictions. Track the lifetime value of a company’s best customers, explore where else they shop, and discover where they go when they churn. Data available on a short lag, with high fill rates close to the transaction date. See inside thousands of public and private companies and brands. Our products provide insights from billions of purchases made by millions of U.S. consumers.