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About

Affinity Solutions offers a consumer purchase-data and insight platform designed to give brands, media companies, retailers, banks, and financial institutions a full understanding of actual consumer spending behavior by analyzing more than 150 million consented credit and debit card accounts, over 86 billion transactions, and more than $4 trillion in spend. Its AI engine, Comet, ingests raw transaction data, filters and normalizes it for accuracy, integrates diverse sources into a unified consumer view, safeguards privacy through anonymization, enriches with demographics and lifestyle data, tags purchases by brand, channel, and location, and enables real-time activation and measurement. With modules such as Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, it allows marketers to identify market opportunities, build prospect and buyer audiences, and link media exposure to actual purchase outcomes.

About

Built to give investors and corporate decision makers a daily view into how consumers behave. Every day, we ingest and analyze purchases from millions of anonymized U.S. shoppers to provide a clear and accurate view into any consumer company. We’ve built a self-service platform for daily tracking and real-time exploration. You’re the expert in your field. Our dashboard supports both your ongoing analyses and your unanticipated questions. Benchmark against competitors, break out performance by channel or location, and use daily metrics to inform quarterly predictions. Track the lifetime value of a company’s best customers, explore where else they shop, and discover where they go when they churn. Data available on a short lag, with high fill rates close to the transaction date. See inside thousands of public and private companies and brands. Our products provide insights from billions of purchases made by millions of U.S. consumers.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Brands, media agencies, financial institutions and retail marketers seeking a tool to understand real consumer purchases, build high-precision audiences, optimize campaigns and measure true marketing outcomes

Audience

Companies that want a dashboard that provides a daily view into company performance and consumer behavior

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Affinity Solutions
Founded: 2005
United States
www.affinity.solutions/

Company Information

Bloomberg Second Measure
Founded: 2015
United States
secondmeasure.com

Alternatives

Alternatives

Epsilon Data

Epsilon Data

Epsilon
Charm.io

Charm.io

Charm

Categories

Categories

Integrations

Accenture Cloud Retail Execution Supported
Acxiom InfoBase Supported
Cadent Supported
Claritas Supported
Experian Connect Supported
KPMG Risk Hub Supported
NCM Conservative Supported
Pricing Navigator Supported
Snowflake Supported
The Trade Desk Supported

Integrations

Accenture Cloud Retail Execution Not Supported
Acxiom InfoBase Not Supported
Cadent Not Supported
Claritas Not Supported
Experian Connect Not Supported
KPMG Risk Hub Not Supported
NCM Conservative Not Supported
Pricing Navigator Not Supported
Snowflake Not Supported
The Trade Desk Not Supported
Claim Affinity Solutions and update features and information
Claim Affinity Solutions and update features and information
Claim Bloomberg Second Measure and update features and information
Claim Bloomberg Second Measure and update features and information