Bloomberg Second Measure
Built to give investors and corporate decision makers a daily view into how consumers behave. Every day, we ingest and analyze purchases from millions of anonymized U.S. shoppers to provide a clear and accurate view into any consumer company. We’ve built a self-service platform for daily tracking and real-time exploration. You’re the expert in your field. Our dashboard supports both your ongoing analyses and your unanticipated questions. Benchmark against competitors, break out performance by channel or location, and use daily metrics to inform quarterly predictions. Track the lifetime value of a company’s best customers, explore where else they shop, and discover where they go when they churn. Data available on a short lag, with high fill rates close to the transaction date. See inside thousands of public and private companies and brands. Our products provide insights from billions of purchases made by millions of U.S. consumers.
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Azira
Gain insights on the trends that matter to your business. For operational leaders and analysts, Azira’s data intelligence helps you analyze trade areas, understand consumer patterns, and gain insight into competitor performance. For marketers and advertisers who want to maximize campaign effectiveness, Azira’s data helps you curate audiences based on act-alike modeling, brand affinity, demographics and more. Activate omnichannel campaigns with seamless integrations to the world’s largest ad-serving platforms, then measure and attribute ROI on and offline.
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Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Attain
Attain streamlines your workflow by allowing you to gather insights, activate media, and measure outcomes, together in one place. Gather insights about your customers, including who they are and where, when, and how they spend their money. Mix and match thousands of customer attributes to build audience segments, and activate media across all major DSPs, SSPs, and social channels. Evaluate your audience’s transactions to prove outcomes and get clear visibility into return on ad spend and conversion rate. Where other platforms lack depth, breadth, and transparency, Attain provides access to consumer-permission transaction data to drive outcomes for your business. Activate a customer profile based on interests, demographics, life stages, brand affinities, and past purchases.
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