Audience
Local media companies seeking a tool to understand consumer behaviors and preferences to tailor their content and advertising strategies effectively
About Scarborough
Nielsen Scarborough captures local and national consumer insights across over 2,000 categories, including leisure activities, shopping behaviors, purchasing patterns, and media consumption. By conducting more than 330,000 surveys annually throughout the U.S., Nielsen Scarborough ensures that advertisers and media companies are equipped to meet the needs of their customers and uncover new strategic possibilities. Understanding the unique behaviors of your customers provides a better grasp of the marketplace and competitors, enabling the development of strategies that highlight your strengths. With Nielsen Scarborough’s local market insights studies, you can examine consumer habits in areas such as automotive, banking and finance, beverages, demographics, digital and internet, grocery and convenience, healthcare, home improvement, home shopping, lifestyle, media, restaurant, retail, sports, telecom and mobile, transportation, travel, and voting.
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Integrations
No integrations listed.
Company Information
Nielsen
Founded: 1923
United States
www.nielsen.com/solutions/audience-measurement/scarborough/
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Product Details
Platforms Supported
Cloud
Training
Documentation
Live Online
Webinars
In Person
Videos
Support
Phone Support
Online
Scarborough Frequently Asked Questions
Q: What kinds of users and organization types does Scarborough work with?
Scarborough works with these users and organization types: Mid Size Business, Small Business, Enterprise, Freelance, Nonprofit, Government, and Startup.
Q: What languages does Scarborough support in their product?
Scarborough supports these languages: English.
Q: What kind of support options does Scarborough offer?
Scarborough offers support via phone support and online.
Q: What type of training does Scarborough provide?
Scarborough provides training in the form of documentation, live online, webinars, in person, and videos.
