4.5 out of 5 stars
(85 Ratings)
MikMak, a SPINS company, provides real-time commerce intelligence and orchestration software to help brands grow in real-time. Operating in 100+ countries with 8,000+ media and retailer partners worldwide, the MikMak Platform empowers multichannel brands to quickly understand what is working, take immediate action, and plan and optimize for the future.
Enable Commerce Everywhere with MikMak Commerce: Build seamless paths to checkout from any retailer across your entire media mix, leveraging AI for inventory accuracy
Measure the Omnichannel Outcome with MikMak Insights: Proprietary AI synthesizes complex data into actionable recommendations, revealing retailer sales impact, consumer behavior, and more
Plan and Optimize Future Outcomes with MikMak Aura: Connect full-funnel media spend to incremental retailer sales performance, providing real-time AI-powered intelligence to drive smarter, more profitable growth
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4.5 out of 5 stars
(939 Ratings)
CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.
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Adentro
Adentro is a visit-based marketing platform designed to help brick-and-mortar businesses connect their online advertising and digital campaigns to real-world in-store visits, thereby giving physical-location marketers visibility over foot traffic and location conversion. When customers connect to the business’s branded guest WiFi, Adentro captures visit and behavioral data, enriches it with a network of nearly 100 million customer profiles, and builds custom audience segments; it provides a dashboard that shows metrics and enables the business to activate automated campaigns across channels such as Facebook, Instagram, TikTok, email, and SMS. With integrations into retail, F&B, entertainment, and hospitality venues, Adentro lets brands collect first-party data in-store, analyze it alongside the network-wide dataset, target or re-engage customers, and measure the real-world impact of their digital spend.
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