Amazon Attribution vs. InMarket Comparison


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About Grow your business on Amazon by optimizing experiences off Amazon. Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon. With these insights, you can discover new ways to grow your business on Amazon by optimizing experiences off Amazon. Understand the impact of your cross-channel digital marketing activities. Make in-flight optimizations using on-demand advertising analytics to help maximize impact and ensure efficiency. Learn which of your strategies maximize return on investment and drive sales in order to build future marketing plans. Amazon Attribution is currently available for professional sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon. Eligible sellers and vendors can access Amazon Attribution measurement.	About InMarket is a real-time marketing and measurement platform built to help brands connect with consumers at the exact moment it matters, incorporating intent, location, online/offline purchase behaviors, and AI-driven audience data. The platform offers four main solutions, allowing marketers to segment consumers based not just on who they are but what they buy and why they shop, then activate omnichannel campaigns and measure real-world outcomes such as incremental sales lift and store visits. With Audiences, InMarket leverages first-party location data, transactional and visit behavior, and predictive models to craft bespoke or off-the-shelf segments for activation. With Activation, brands can engage these audiences across devices and channels in real time, optimizing message timing and placement. Its Measurement capabilities provide unified, AI‐powered insights into media effectiveness, enabling campaign adjustments mid-flight and linking impressions to incremental conversions.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Amazon vendors and agencies seeking a solution to manage their advertising and analytics measurement operations	Audience Marketing teams at consumer brands, retailers and agencies searching for a solution to target, activate and measure consumer audiences in real time across online and offline channels
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Supported Live Online Not Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information Amazon Founded: 1994 United States advertising.amazon.com/solutions/products/amazon-attribution	Company Information InMarket Founded: 2010 United States inmarket.com
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Asinwiser View All	Adentro View All
Categories Amazon Seller Tools Supported eCommerce Tools Supported Marketing Attribution Supported	Categories Marketing Attribution Supported
Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported Show More Features Amazon Seller Tools Features A/B Testing Not Supported Alerts / Notifications Not Supported Analytics / Reporting Supported Campaign Management Not Supported Competitor Analysis Not Supported Content Management / Optimization Not Supported Conversion / ROI Tracking Supported Customer Data Management Not Supported Email Marketing Not Supported Feedback Management Not Supported Inventory Management Not Supported Keyword Tracking / Research Not Supported Order Management Not Supported PPC Ads Management Not Supported Price Optimization Not Supported Rank Optimization Not Supported Refund Management Not Supported Review Management Not Supported Sales Tracking / Analysis Not Supported Shipping Management Not Supported Trend Analysis Not Supported
Integrations 5X Supported AWS Secrets Manager Supported Amazon Supported Amazon Ads Supported Amazon Fresh Supported Amazon Transcribe Supported Beats Supported Commvault Cloud Supported Commvault HyperScale X Supported Skai Supported Splunk User Behavior Analytics Supported Show More Integrations View All 12 Integrations	Integrations 5X Not Supported AWS Secrets Manager Not Supported Amazon Not Supported Amazon Ads Not Supported Amazon Fresh Not Supported Amazon Transcribe Not Supported Beats Not Supported Commvault Cloud Not Supported Commvault HyperScale X Not Supported Skai Not Supported Splunk User Behavior Analytics Not Supported Show More Integrations
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