Foursquare vs. InMarket Comparison


Foursquare	InMarket	+	+
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		Related Products Birdeye Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale. 5,194 Ratings Visit Website GWI Every year, we survey over a million people around the world so businesses can understand changing consumer behavior in seconds. Designed for busy teams, our platform makes it easy to get what you need, analyze it how you want, and share it with your teams. Pinpoint your perfect customer from over 250K+ profiling points. Apply question charts to unlock insights into what your audience thinks, feels, and does. Collate data and charts to build your story and share it with your team. Overlay multiple data points for in-depth data analysis. Gain unparalleled insight into consumers with survey data that reflects the views, interests, and behaviors of billions of real people across the globe. We ask consistent survey questions in every region. Zero in for granular insights on local markets or zoom out for a global view. Understand what consumers really think about you and your competitors with insights on all the big names. 201 Ratings Visit Website D&B Hoovers D&B Hoovers is a sales intelligence and revenue workflow platform that helps sales and marketing teams identify opportunities, prioritize prospects, and engage buyers with confidence. By combining trusted company and contact intelligence with buyer intent data, trigger events, website engagement insights, and AI-powered assistance, D&B Hoovers helps organizations discover new opportunities, connect with key decision-makers, and focus on the accounts most likely to convert. 1,201 Ratings Visit Website AuthorityTech AuthorityTech is the world's first Machine Relations agency, placing brands in the Tier-1 publications that AI engines trust, retrieve, and cite. Traditional PR was built for humans; AuthorityTech is engineered for the machine. Leveraging an unparalleled network of the top media brands in the world, the agency secures premium media coverage structured so ChatGPT, Perplexity, Gemini, and Google AI Overviews can seamlessly understand a brand, map it to its category, and cite it when buyers ask high-intent questions. Coined by founder Jaxon Parrott and led in practice by Christian Lehman, Machine Relations unifies GEO, AEO, AI SEO, and PR into a single system for building machine trust through earned media. How it works: Map: The agency analyzes target categories and competitor LLM prompts. Match: Aligns the brand narrative with authoritative outlets. Place: Secures guaranteed placements via relationship-led outreach rather than cold-pitch volume. 2 Ratings Visit Website Visual Visitor AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly. 251 Ratings Visit Website Bluepear Bluepear is an AI-powered brand and affiliate monitoring platform that helps marketing teams protect their brand in paid search. It monitors branded search queries 24/7 across all geographies, device types, and search engines (Google, Bing, Yahoo!, Yandex) to detect unauthorized keyword bidding, ad hijacking, coupon code abuse, and trademark violations. The platform's uncloaking tool reveals actual landing pages and redirect chains behind cloaked affiliate links, capturing screenshots and ad data as evidence. All findings are centralized in one dashboard with instant alerts via Slack, Telegram, or email, and structured compliance reports for each incident. It serves PPC teams, affiliate managers, and compliance teams in e-commerce, travel, pharma, health and beauty, marketing agencies, and IT/SaaS. Key features include brand bidding protection, competitor monitoring, progress status tracking, policy-based filtering, and global coverage down to city level. 70 Ratings Visit Website SMS Storetraffic Smart, efficient, and anonymous People Counters & Analytics for the real world. Our solution allows for simple deployment, capture, and analysis of the number of people that enter a physical location. Optionally we also capture and report occupancy in real-time. We help Retailers, Libraries, Casinos, Universities, Places of worship, Office buildings, and other industries to analyze and take action on their people traffic trend. For Retailers, we offer a specialized package to measure Performance on Traffic, including Conversion Rate and Service Levels. Combining POS data and staff data is easy with our direct integrations. Our Retail Equation simulator allows users to run simulations to plan sales improvement. It is also extremely beneficial as a learning tool to understand the relationship between traffic, staffing, conversion rate, and good quality service. 132 Ratings Visit Website TrafficGuard Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1). 89 Ratings Visit Website Edgefinity IoT Edgefinity IoT is an enterprise RFID and real-time tracking platform designed to give organizations greater visibility and control over their operations. The platform connects RFID readers, sensors, and other IoT devices to automatically identify, locate, and monitor assets, inventory, work-in-process, tools, equipment, and personnel. With configurable workflows, real-time alerts, facility maps, reporting, and a powerful rules engine, Edgefinity IoT turns RFID data into actionable information. Organizations can use the platform to automate inventory tracking, monitor asset movement, improve manufacturing workflows, manage safety and mustering, verify shipments, and create alerts when important events occur. Hardware-agnostic and available for cloud or on-premise deployment, Edgefinity IoT can scale from a focused RFID application to an enterprise-wide visibility solution spanning multiple facilities and workflows. 6 Ratings Visit Website OfficeSpace Software OfficeSpace is the #1 AI Operating System for the Built World, helping organizations manage and optimize physical workplaces. The platform unifies space planning, desk and room booking, wayfinding, visitor management, asset tracking, maintenance workflows, and workplace analytics in one system. AI-enabled workflows and real-time insights give teams visibility into how spaces are used across locations. Facilities, IT, HR, and Real Estate teams rely on the platform to support hybrid work, improve space utilization, streamline operations, and enhance workplace experiences. Recognized by Gartner as a key provider in the Workplace Experience Applications market, OfficeSpace is trusted by global enterprises to support flexible and in-office work and make informed decisions about the built environment. 189 Ratings Visit Website
About Put the most trusted, independent location intelligence platform to work for your business. Measure your omnichannel campaign's impact on real-world outcomes like store visits and sales across 550+ media partners with Foursquare Attribution. Build high-intent, location-based audience segments through Foursquare Audience, or create custom real-time geofences with Foursquare Proximity—all available via self-serve or managed service. Visualize and analyze geospatial data at scale with Foursquare Studio, a powerful browser-based mapping and analytics platform. Tap into the world’s most accurate POI database (100M+ POI) with Foursquare Places, or integrate location search, tips, and geotagging into your app with Foursquare Places API. Power smarter, location-aware experiences with Foursquare Movement SDK, which captures real-time behavioral context to enrich apps, personalize content, and inform better decisions.	About InMarket is a real-time marketing and measurement platform built to help brands connect with consumers at the exact moment it matters, incorporating intent, location, online/offline purchase behaviors, and AI-driven audience data. The platform offers four main solutions, allowing marketers to segment consumers based not just on who they are but what they buy and why they shop, then activate omnichannel campaigns and measure real-world outcomes such as incremental sales lift and store visits. With Audiences, InMarket leverages first-party location data, transactional and visit behavior, and predictive models to craft bespoke or off-the-shelf segments for activation. With Activation, brands can engage these audiences across devices and channels in real time, optimizing message timing and placement. Its Measurement capabilities provide unified, AI‐powered insights into media effectiveness, enabling campaign adjustments mid-flight and linking impressions to incremental conversions.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies or individuals that want a deep location intelligence solution	Audience Marketing teams at consumer brands, retailers and agencies searching for a solution to target, activate and measure consumer audiences in real time across online and offline channels
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Free Foursquare offers flexible options to fit your needs—from free access to Foursquare Studio for basic geospatial visualization, to enterprise-grade solutions for Foursquare Attribution, Audience, Proximity, and Places. Our Places API and Movement SDK follow usage-based pricing with pay-as-you-go tiers and custom enterprise plans available for high-volume applications. Contact our team to find the right solution and pricing model for your business. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information Foursquare Founded: 2009 United States foursquare.com	Company Information InMarket Founded: 2010 United States inmarket.com
Alternatives Qloo	Alternatives GroundTruth
Google Places API Google	Velocidi
GroundTruth	SegmentStream
Azira	Bliss Point by Tinuiti Tinuiti
PlaceIQ Precisely View All	Adentro View All
Categories Business Intelligence Supported Competitive Intelligence Supported Foot Traffic Data Supported Location Intelligence Supported Location-Based Marketing Supported Market Intelligence Supported Visitor Behavior Intelligence Supported	Categories Marketing Attribution Supported
Show More Features Business Intelligence Features Ad Hoc Reports Not Supported Benchmarking Not Supported Budgeting & Forecasting Not Supported Dashboard Supported Data Analysis Supported Key Performance Indicators Not Supported Natural Language Generation (NLG) Not Supported Performance Metrics Not Supported Predictive Analytics Supported Profitability Analysis Not Supported Strategic Planning Supported Trend / Problem Indicators Not Supported Visual Analytics Supported Competitive Intelligence Features Alerts/Notifications Not Supported Benchmarking Not Supported Competing Product Analysis Not Supported Keyword Tracking Not Supported Social Media Monitoring Not Supported Trend Analysis Supported Website Monitoring Not Supported Location Intelligence Features Behavioral Analytics Supported Data Visualization Supported Demographic Data Supported Geocoding Supported Geofencing Supported Location Tracking Not Supported Predictive Analytics Supported Trade Area Analysis Supported Location-Based Marketing Features Audience Demographics Supported Beacons (BLE) Not Supported Contextual Marketing Not Supported Footfall Analytics Supported Geofencing Supported Location Intelligence Supported Marketing Attribution Supported Marketing Automation Not Supported NFC Not Supported Personalization Not Supported Push Notifications Supported QR Codes Not Supported Reporting / Analytics Supported Social Marketing Not Supported Wi-Fi Not Supported
Integrations Amazon Marketing Cloud Supported Aritic Sales Supported CloudShow Supported Geotoko Supported Localist Supported Localytics Supported Make Supported Merchynt Supported PicBackMan Supported ProvenExpert.com Supported Rannko Supported SendGrid Supported SinglePlatform Supported Stackreaction Supported Teamstack Supported The Trade Desk Supported Transcend Supported Underdog.io Supported Zapier Supported myOnlineReputationManager Supported Show More Integrations View All 60 Integrations	Integrations Amazon Marketing Cloud Not Supported Aritic Sales Not Supported CloudShow Not Supported Geotoko Not Supported Localist Not Supported Localytics Not Supported Make Not Supported Merchynt Not Supported PicBackMan Not Supported ProvenExpert.com Not Supported Rannko Not Supported SendGrid Not Supported SinglePlatform Not Supported Stackreaction Not Supported Teamstack Not Supported The Trade Desk Not Supported Transcend Not Supported Underdog.io Not Supported Zapier Not Supported myOnlineReputationManager Not Supported Show More Integrations
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