Foundry Intent vs. InMarket Comparison Chart

D&B Hoovers is a sales intelligence and revenue workflow platform that helps sales and revenue teams identify, prioritize, and act on buying signals.   By combining trusted company and contact data with buyer intent, website engagement, trigger events, business insights, and AI-powered assistance, D&B Hoovers helps organizations uncover opportunities sooner and engage prospects with greater relevance. Teams can discover new accounts, identify decision-makers, monitor market activity, and focus on the opportunities most likely to drive revenue.   Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers provides extensive company and contact intelligence, account-based prospecting capabilities, ideal customer profile analysis, and total addressable market insights. Advanced search and segmentation tools help sales and marketing teams build targeted prospect lists and prioritize outreach efforts.   D&B Hoovers also delivers valuable context for customer engagement, including company news, corporate family structures, financial information, technology insights, industry intelligence, and real-time business triggers. Intent data and account signals help teams engage potential buyers at the right time with more informed and personalized outreach.   With integrations across CRM and sales workflows, D&B Hoovers helps organizations improve productivity, reduce research time, accelerate pipeline development, and drive more effective revenue growth strategies.

AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.

Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis.

We focus on creating and distributing content at scale, making it easier for companies to reach a broader audience without needing extensive internal resources or expertise in content creation and repurposing. This helps small to medium-sized businesses compete and scale without the over reliance on acquisition via paid channels. Get more targeted buyer traffic from the biggest and best traffic source in the world. Improves brand presence online and increases conversions across all traffic sources.

Portal Wholesale is a wholesale sales platform built specifically for fashion and B2B wholesale teams, combining a wholesale CRM, order management system, meeting scheduler, and retail buyer marketplace into one unified platform. Designed around the real workflows of wholesale sales reps and showroom teams, Portal Wholesale helps brands manage accounts, pipelines, orders, seasonal linesheets, outreach, and buyer relationships without relying on spreadsheets or disconnected tools. The platform allows sales teams to work directly from Gmail using a built-in CRM extension that automatically syncs emails, tracks conversations, shares linesheets, and logs activity into the CRM in real time. Portal Wholesale also includes scheduling tools optimized for fashion markets and trade shows, allowing teams to coordinate appointments, showroom visits, and buyer meetings with built-in booking rules and availability management.

Vehicle Acquisition Network (VAN) is vehicle acquisition software that helps franchise and independent dealers buy used cars directly from private sellers in their market, beyond trade-ins and the auction lane. The platform pulls for-sale-by-owner listings from 25+ online marketplaces into one dashboard, with VIN decoding, market valuation, automated outreach, and seller conversation tracking. VAN works with vAuto, CARFAX, Experian AutoCheck, and most dealer CRMs, and runs inside VINCUE Buy Center Pro as VAN Mode. On VAN Accelerate™, it replies automatically to KBB ICO and AccuTrade leads. For dealers who want private-party inventory without hiring and managing a buyer themselves, VAN Managed Buyer™ provides a full-time buyer, hired and managed by VAN. Every plan includes an Acquisition Coach™. Founded in 2013, VAN serves dealers in the United States, Puerto Rico, and Canada. Plans start at $1,695 per month. To see VAN on your market, call 855-952-4949.

Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).

AuthorityTech is the world's first Machine Relations agency, placing brands in the Tier-1 publications that AI engines trust, retrieve, and cite. Traditional PR was built for humans; AuthorityTech is engineered for the machine. Leveraging an unparalleled network of the top media brands in the world, the agency secures premium media coverage structured so ChatGPT, Perplexity, Gemini, and Google AI Overviews can seamlessly understand a brand, map it to its category, and cite it when buyers ask high-intent questions. Coined by founder Jaxon Parrott and led in practice by Christian Lehman, Machine Relations unifies GEO, AEO, AI SEO, and PR into a single system for building machine trust through earned media. How it works: Map: The agency analyzes target categories and competitor LLM prompts. Match: Aligns the brand narrative with authoritative outlets. Place: Secures guaranteed placements via relationship-led outreach rather than cold-pitch volume.

Evertune is the Generative Engine Optimization (GEO) platform for enterprise brands that need to know -- and improve -- how AI models represent them. When buyers use ChatGPT, Gemini, Perplexity or AI Overviews to research a category, your brand either shows up confidently or it doesn't show up at all. Evertune closes the gap between knowing you have a visibility problem and solving it. We prompt across every major LLM at scale -- ChatGPT, Gemini, Claude, Perplexity, Meta AI, Copilot, DeepSeek, AI Overviews and AI Mode -- combining direct API access to foundational model knowledge, consumer app data and our 25M-person EverPanel of real internet users. That combination delivers statistically significant insights, not metrics that shift unpredictably from one query to the next. From there, Evertune translates data into action: identifying which pages on your site need optimization, generating content tailored to your brand voice and designed for AI visibility, surfacing the source U

Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app, you can manage your marketing, merchandising, and sales - any time, anywhere.