Audience
Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights
About TrueTargeting
TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).
Other Popular Alternatives & Related Software
InMarket
InMarket is a real-time marketing and measurement platform built to help brands connect with consumers at the exact moment it matters, incorporating intent, location, online/offline purchase behaviors, and AI-driven audience data. The platform offers four main solutions, allowing marketers to segment consumers based not just on who they are but what they buy and why they shop, then activate omnichannel campaigns and measure real-world outcomes such as incremental sales lift and store visits. With Audiences, InMarket leverages first-party location data, transactional and visit behavior, and predictive models to craft bespoke or off-the-shelf segments for activation. With Activation, brands can engage these audiences across devices and channels in real time, optimizing message timing and placement. Its Measurement capabilities provide unified, AI‐powered insights into media effectiveness, enabling campaign adjustments mid-flight and linking impressions to incremental conversions.
Learn more
ReTargeter
Keep your brand top of mind by delivering ads to your site audience as they browse the web. Take your customer database online. Serve display ads with nothing more than an email or mailing address. Bridge the gap between search and display. Serve targeted ads to in-market prospects at the keyword level to drive qualified traffic. Leverage the most contextually relevant inventory to drive qualified traffic to your pages. Build your unique target audience using the perfect mix of demographic, geographic, behavioral, interest and intent-based data. Leverage offline and online data to create custom people-based audiences to improve targeting and increase audience scale. Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users.
Learn more
Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
Learn more
e-X Advertising Intelligence Platform
The e-X Advertising Intelligence Platform combines one of the world’s largest digital media footprints with proprietary audience data and technology to deliver better-performing digital campaigns. It has been designed to meet and exceed the demands of today’s advertisers. From creative development and ad delivery to measuring results, it enables us to provide: Better-performing creative formats with consistent functionality across media and device, precision targeting to relevant audiences at scale, ad delivery across multiple screens in premium environments, standardized metrics across all ad formats. Our contextualization engine is the best in the business, working at the page-level to understand the interests and intent associated with a visit to any page on our network. We help advertisers identify and engage relevant audiences by enabling them to model, target and optimize online campaigns against our unique, interest-based audience data.
Learn more
Integrations
Company Information
Infillion
Founded: 2008
United States
infillion.com/data/truetargeting/
Videos and Screen Captures
Other Useful Business Software
Build Agents and Models on One Platform
Gemini Enterprise Agent Platform is Google Cloud's comprehensive platform for developers to build, scale, govern, and optimize agents and models. Choose from Google's most advanced models and third-party models like Anthropic's Claude Model Family.
Product Details
Platforms Supported
Cloud
Training
Documentation
Live Online
Videos
Support
Online
