TrueTargeting

TrueTargeting

Infillion
+
+

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About

TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).

About

The e-X Advertising Intelligence Platform combines one of the world’s largest digital media footprints with proprietary audience data and technology to deliver better-performing digital campaigns. It has been designed to meet and exceed the demands of today’s advertisers. From creative development and ad delivery to measuring results, it enables us to provide: Better-performing creative formats with consistent functionality across media and device, precision targeting to relevant audiences at scale, ad delivery across multiple screens in premium environments, standardized metrics across all ad formats. Our contextualization engine is the best in the business, working at the page-level to understand the interests and intent associated with a visit to any page on our network. We help advertisers identify and engage relevant audiences by enabling them to model, target and optimize online campaigns against our unique, interest-based audience data.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights

Audience

Advertisers

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Infillion
Founded: 2008
United States
infillion.com/data/truetargeting/

Company Information

Exponential
Founded: 2001
United States
exponential.com/e-x-advertising-platform/

Alternatives

Alternatives

Cross Pixel

Cross Pixel

Cross Pixel Media

Categories

Advertising Supported

Categories

Ad Networks Supported

Integrations

LiveRamp Supported
DV Publisher Suite Not Supported
DoubleVerify Supported
Experian Connect Supported
Infillion XGraph Supported
Oracle BlueKai Supported
Oracle Cloud Infrastructure Not Supported
PubMatic Not Supported
Salesforce Not Supported
Semasio Supported
TransUnion Digital Business Profile Supported
TransUnion TruVision Supported

Integrations

LiveRamp Supported
DV Publisher Suite Supported
DoubleVerify Not Supported
Experian Connect Not Supported
Infillion XGraph Not Supported
Oracle BlueKai Not Supported
Oracle Cloud Infrastructure Supported
PubMatic Supported
Salesforce Supported
Semasio Not Supported
TransUnion Digital Business Profile Not Supported
TransUnion TruVision Not Supported
Claim TrueTargeting and update features and information
Claim TrueTargeting and update features and information
Claim e-X Advertising Intelligence Platform and update features and information
Claim e-X Advertising Intelligence Platform and update features and information