TrueTargetingInfillion
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e-X Advertising Intelligence PlatformExponential
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Related Products
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About
TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).
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About
The e-X Advertising Intelligence Platform combines one of the world’s largest digital media footprints with proprietary audience data and technology to deliver better-performing digital campaigns. It has been designed to meet and exceed the demands of today’s advertisers. From creative development and ad delivery to measuring results, it enables us to provide: Better-performing creative formats with consistent functionality across media and device, precision targeting to relevant audiences at scale, ad delivery across multiple screens in premium environments, standardized metrics across all ad formats. Our contextualization engine is the best in the business, working at the page-level to understand the interests and intent associated with a visit to any page on our network. We help advertisers identify and engage relevant audiences by enabling them to model, target and optimize online campaigns against our unique, interest-based audience data.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights
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Audience
Advertisers
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationInfillion
Founded: 2008
United States
infillion.com/data/truetargeting/
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Company InformationExponential
Founded: 2001
United States
exponential.com/e-x-advertising-platform/
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Categories |
Categories |
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Integrations
LiveRamp
Supported
DV Publisher Suite
Not Supported
DoubleVerify
Supported
Experian Connect
Supported
Infillion XGraph
Supported
Oracle BlueKai
Supported
Oracle Cloud Infrastructure
Not Supported
PubMatic
Not Supported
Salesforce
Not Supported
Semasio
Supported
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Integrations
LiveRamp
Supported
DV Publisher Suite
Supported
DoubleVerify
Not Supported
Experian Connect
Not Supported
Infillion XGraph
Not Supported
Oracle BlueKai
Not Supported
Oracle Cloud Infrastructure
Supported
PubMatic
Supported
Salesforce
Supported
Semasio
Not Supported
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