Audience
Digital marketers and media planners interested in a tool providing audience segments to boost campaign efficiency and targeting precision
About Affinity Answers
Affinity Answers combines the richest behavioral data with the world’s largest social dataset to verify online browsing, ecommerce, search, and mobile intent and create custom audiences that outperform purchase-based segments by an average of 55%. Users submit target criteria (audiences, dates, geography, channels and budget) and receive audience definitions, complete with targeting filters, reach estimates and proprietary intent scores, within 1–2 business days; once approved, audiences are activated in demand-side platforms (DV360, The Trade Desk, etc.) within 7–10 days. It scales to build limitless, persona-level segments, such as competitive conquest (customers of USAA rivals), psychographic cohorts, purchase-intent groups, and topical news audiences, all via API or web interface.
Other Popular Alternatives & Related Software
Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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DemandScience
Generate Leads for a Future-Proof Sales and Marketing Funnel
DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion.
Solutions offered:
• PureSyndication
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Cyance
The process behind Cyance is simple – identify your best fit customers using the most accurate intent signals available, understand the right time to reach them based on their behavior, and then launch effective, targeted campaigns quickly and efficiently. Cyance gives your sales and marketing team the tools they need to beat their revenue goals time and time again. Cyance is the leading provider of global, B2B intent data, delivering the most extensive reach for European geographies, combined with the ability to track and include native language searching to give broader access to European intent buyers. Our ABM platform unifies inbound and outbound demand generation and delivers more sophisticated intent signals management, including alert management and audience activation to help enterprises get a far more accurate view of buyer intent. Our ability to identify and target true intent means sales and marketing efforts can be prioritized more accurately and conversion is higher.
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Foundry Intent
Identify intent across your website, the public web, industry content, and Foundry’s opted-in audience to provide a more meaningful view of in-market buyer behavior. Contact-level intent means your team reaches decision-makers first, without guessing or manual prospecting, for sales and marketing that resonates. Segment by score, tailor messaging that resonates and reach buyers at the optimal point along the path to purchase. Empower sales and marketing and align teams with insight into what their buyers care about. Identify and monitor buying behavior from active accounts on your website. Engagement with our digital content, content syndication programs, and events. Conversational signals across social, blogs, job boards, and beyond for 5+ million companies.
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Company Information
Affinity Answers
United States
www.affinityanswers.com/data/
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