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About

Affinity Answers combines the richest behavioral data with the world’s largest social dataset to verify online browsing, ecommerce, search, and mobile intent and create custom audiences that outperform purchase-based segments by an average of 55%. Users submit target criteria (audiences, dates, geography, channels and budget) and receive audience definitions, complete with targeting filters, reach estimates and proprietary intent scores, within 1–2 business days; once approved, audiences are activated in demand-side platforms (DV360, The Trade Desk, etc.) within 7–10 days. It scales to build limitless, persona-level segments, such as competitive conquest (customers of USAA rivals), psychographic cohorts, purchase-intent groups, and topical news audiences, all via API or web interface.

About

Identify intent across your website, the public web, industry content, and Foundry’s opted-in audience to provide a more meaningful view of in-market buyer behavior. Contact-level intent means your team reaches decision-makers first, without guessing or manual prospecting, for sales and marketing that resonates. Segment by score, tailor messaging that resonates and reach buyers at the optimal point along the path to purchase. Empower sales and marketing and align teams with insight into what their buyers care about. Identify and monitor buying behavior from active accounts on your website​. Engagement with our digital content, content syndication programs, and events. Conversational signals across social, blogs, job boards, and beyond for 5+ million companies​.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Digital marketers and media planners interested in a tool providing audience segments to boost campaign efficiency and targeting precision

Audience

Anyone looking for a powerful Buyer Intent solution

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Affinity Answers
United States
www.affinityanswers.com/data/

Company Information

Foundry
Founded: 1964
United States
foundryco.com/our-solutions/intent-data/

Alternatives

Alternatives

TrueTargeting

TrueTargeting

Infillion

Categories

Buyer Intent Supported

Categories

Integrations

Facebook Supported
HubSpot CRM Not Supported
HubSpot Customer Platform Not Supported
Instagram Supported
Reddit Supported
Salesforce Not Supported
Salesloft Not Supported
The Trade Desk Supported
TikTok Supported
Triblio Not Supported
X (Twitter) Supported

Integrations

Facebook Not Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
Instagram Not Supported
Reddit Not Supported
Salesforce Supported
Salesloft Supported
The Trade Desk Not Supported
TikTok Not Supported
Triblio Supported
X (Twitter) Not Supported
Claim Affinity Answers and update features and information
Claim Affinity Answers and update features and information
Claim Foundry Intent and update features and information
Claim Foundry Intent and update features and information