TrueTargeting

TrueTargeting

Infillion
+
+

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About

Keep your brand top of mind by delivering ads to your site audience as they browse the web. Take your customer database online. Serve display ads with nothing more than an email or mailing address. Bridge the gap between search and display. Serve targeted ads to in-market prospects at the keyword level to drive qualified traffic. Leverage the most contextually relevant inventory to drive qualified traffic to your pages. Build your unique target audience using the perfect mix of demographic, geographic, behavioral, interest and intent-based data. Leverage offline and online data to create custom people-based audiences to improve targeting and increase audience scale. Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users.

About

TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Businesses and stores in need of a solution to improve their service and operations

Audience

Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$1500 per month
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

ReTargeter
Founded: 2009
United States
www.retargeter.com/products

Company Information

Infillion
Founded: 2008
United States
infillion.com/data/truetargeting/

Alternatives

Alternatives

ADXL AI

ADXL AI

ADXL

Categories

Categories

Advertising Supported

Marketing Automation Features

A/B Testing Not Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Not Supported
Sales Intelligence Supported
Search Marketing Supported
Segmentation Supported
Social Marketing Supported
Website Visitor Tracking Not Supported

Integrations

Display Ad Generator Supported
DoubleVerify Not Supported
Experian Connect Not Supported
Infillion XGraph Not Supported
LiveRamp Not Supported
Oracle BlueKai Not Supported
Semasio Not Supported
TransUnion Digital Business Profile Not Supported
TransUnion TruVision Not Supported

Integrations

Display Ad Generator Not Supported
DoubleVerify Supported
Experian Connect Supported
Infillion XGraph Supported
LiveRamp Supported
Oracle BlueKai Supported
Semasio Supported
TransUnion Digital Business Profile Supported
TransUnion TruVision Supported
Claim ReTargeter and update features and information
Claim ReTargeter and update features and information
Claim TrueTargeting and update features and information
Claim TrueTargeting and update features and information