IDVx

XGraph is Infillion’s prebuilt cross-device identity graph optimized for maximum reach and addressability of today’s connected consumer. Enriched with precise location data signals and unique connected device identifiers, XGraph enables robust audience segmentation and attribution. Built from Gimbal’s proprietary location panel and TrueX’s access to unique CTV audiences, XGraph offers over 30% more CTV IDs than a standard digital graph, making it one of the largest and richest cross-device graphs available for the open internet. It connects mobile, tablet, desktop, laptop, and connected TV devices to individuals and households using a privacy-first framework. Features include universal frequency capping at the user level, audience extension and lookalike modeling based on consumption patterns, and advanced retargeting across devices.

Looking to engage your customers better? At Firework, we specialize in creating interactive and engaging digital storefront experiences. Our state-of-the-art video commerce solution combines shoppable video and livestream technologies to create a seamless shopping experience that drives sales and fosters deep emotional connections with your customers. But our platform offers more than just an immersive shopping experience. We also provide critical insights into customer behavior and preferences, enabling you to optimize your marketing strategies for even greater success. With our user-friendly interface and seamless tech stack integration, it's easy to get started at any level of tech expertise. We're passionate about helping businesses unlock their potential through customer engagement. That's why we're proud to power over 1000 brands including Walmart, Samsung, L'Oréal, Guess, Unilever, Sam's Club, and Vogue. Request a demo today to see the power of Firework for yourself!