Audience
Advertisers and marketers searching for a tool to optimize their interactive video experiences across devices
About IDVx
IDVx is Infillion’s first-to-market solution that brings scalable and measurable premium interactive video, including shoppable ads, across CTV, desktop, and mobile. With IDVx, advertisers no longer have to make a trade-off between high-performance creative and efficient programmatic scale. Powered by Infillion’s best-in-class interactive creative and TrueX’s more than 12 years of industry-leading performance, including high levels of attention, brand lift, and conversion, IDVx creates a new industry standard in video engagement. Tailored for digital and video buyers with KPIs at any stage in the purchase funnel, IDVx optimizes campaigns to drive higher brand lift and purchase intent, achieving a 2% interaction rate and a 90 %+ video completion rate benchmark, as well as CPA metrics.
Other Popular Alternatives & Related Software
Firework
Looking to engage your customers better?
At Firework, we specialize in creating interactive and engaging digital storefront experiences.
Our state-of-the-art video commerce solution combines shoppable video and livestream technologies to create a seamless shopping experience that drives sales and fosters deep emotional connections with your customers.
But our platform offers more than just an immersive shopping experience. We also provide critical insights into customer behavior and preferences, enabling you to optimize your marketing strategies for even greater success. With our user-friendly interface and seamless tech stack integration, it's easy to get started at any level of tech expertise.
We're passionate about helping businesses unlock their potential through customer engagement. That's why we're proud to power over 1000 brands including Walmart, Samsung, L'Oréal, Guess, Unilever, Sam's Club, and Vogue. Request a demo today to see the power of Firework for yourself!
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Consensus
Buying software is broken. Buyers want to evaluate and decide quickly, getting results. But traditional selling frustrates buyers, leaving revenue teams guessing how to increase deal size, win more, and shorten sales cycles. Consensus fixes that. Our Product Experience Platform empowers revenue teams to transform buying journeys into easy, interactive product experiences. Revenue teams meet buyers where they are with the right product experiences to satisfy each buyer’s need to understand value on their timeline.
Our platform includes:
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TrueTargeting
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Airtory
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We have 500+ templates across desktop, mobile, native, and interactive video (although we can build bespoke templates for only you to use, or we've found a way to ingest ads built in Google Web Designer and run them as Airtory tags, for those very custom one-offs). These can easily be implemented across DSPs or on direct publishers.
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Integrations
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Company Information
Infillion
Founded: 2008
United States
infillion.com/media/idvx/
Videos and Screen Captures
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Product Details
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