Audience
Advertisers and marketers searching for a tool to optimize their interactive video experiences across devices
About IDVx
IDVx is Infillion’s first-to-market solution that brings scalable and measurable premium interactive video, including shoppable ads, across CTV, desktop, and mobile. With IDVx, advertisers no longer have to make a trade-off between high-performance creative and efficient programmatic scale. Powered by Infillion’s best-in-class interactive creative and TrueX’s more than 12 years of industry-leading performance, including high levels of attention, brand lift, and conversion, IDVx creates a new industry standard in video engagement. Tailored for digital and video buyers with KPIs at any stage in the purchase funnel, IDVx optimizes campaigns to drive higher brand lift and purchase intent, achieving a 2% interaction rate and a 90 %+ video completion rate benchmark, as well as CPA metrics.
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TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).
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Adventr
Your viewers expect a personalized online experience. With powerful interactive features such as mobile interactivity, customized social sharing, pre-roll ad network compatibility, voice control, and more, Adventr now allows anyone to easily creat interactive, actionable videos any share them at scale.
The possibilities are endless. Easily make your video content interactive with our drag-and-drop editor and add actions like purchasing, texting or making a call directly from the video. Whether for business, education or fun, you’ll be sharing your interactive adventrs in no time.
Track impressions, choices made, view time, geo-location, devices used, share destinations, trends and segment behavior over time. Exportable to any third party data platform. Understand where, when, and how viewers are interacting with your content. Adventrs play almost anywhere – your website, mobile devices, Twitter, Instagram, Facebook, pre-roll ad networks & more.
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Firework
Looking to engage your customers better?
At Firework, we specialize in creating interactive and engaging digital storefront experiences.
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Airtory
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We have 500+ templates across desktop, mobile, native, and interactive video (although we can build bespoke templates for only you to use, or we've found a way to ingest ads built in Google Web Designer and run them as Airtory tags, for those very custom one-offs). These can easily be implemented across DSPs or on direct publishers.
Last but not least, Airtory has additional features that can elevate your Rich Media campaigns to the next level. Create hyper-personal ads with Airtory’s DCO suite or leverage our Landing Page Builder to incorporate it as an offering in your next campaign.
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Company Information
Infillion
Founded: 2008
United States
infillion.com/media/idvx/
Videos and Screen Captures
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Product Details
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