Audience
Advertisers and marketers searching for a tool to optimize their interactive video experiences across devices
About IDVx
IDVx is Infillion’s first-to-market solution that brings scalable and measurable premium interactive video, including shoppable ads, across CTV, desktop, and mobile. With IDVx, advertisers no longer have to make a trade-off between high-performance creative and efficient programmatic scale. Powered by Infillion’s best-in-class interactive creative and TrueX’s more than 12 years of industry-leading performance, including high levels of attention, brand lift, and conversion, IDVx creates a new industry standard in video engagement. Tailored for digital and video buyers with KPIs at any stage in the purchase funnel, IDVx optimizes campaigns to drive higher brand lift and purchase intent, achieving a 2% interaction rate and a 90 %+ video completion rate benchmark, as well as CPA metrics.
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Company Information
Infillion
Founded: 2008
United States
infillion.com/media/idvx/
Videos and Screen Captures
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