Alternatives to Google Analytics
Compare Google Analytics alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Google Analytics in 2026. Compare features, ratings, user reviews, pricing, and more from Google Analytics competitors and alternatives in order to make an informed decision for your business.
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1
Looker
Google
Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time. -
2
Semrush
Semrush
Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility. -
3
Smartlook
Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.Starting Price: $39 per month -
4
Revuze
Revuze
Revuze empowers brands with next-step actions, from the category down to the SKU level, to streamline research across all products, drive product innovation, enhance marketing effectiveness, and optimize eCommerce performance. Leveraging advanced AI and machine learning, we transform e-comm, social and survey data into a unified Voice of Customer (VoC), with the highest level of accuracy and integrity, resulting in products that consumers love and appreciate. -
5
Kubit
Kubit
Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. -
6
Extellio
Extellio International AB
Extellio is built to understand all aspects of user journeys. It shows the behaviour, experience, conversion, expectations, and pain points for users for each of your target groups. This is achieved by combining web analytics, surveys, heatmaps and session recordings in one analysis platform that gives you meaningful insights you can act on with confidence to improve conversion and user experience.Starting Price: $20 per month -
7
Quaeris
Quaeris, Inc.
Align analytics to your everyday business workflows. Your business relies on people, data and documents, but the process of using them is broken. QuaerisAI enables seamless downstream workflows across your People, Documents and Data Assets. Use natural language search on data, documents and collaborate in private or within Communities - all in one platform! QuaerisAI offers time savings of at-least 30 minutes to an hour/day/resource - imagine the productivity enhancements you give your users without the expense of buying and consolidating a bunch of AI tools. Quaeris can be rolled out to team of 10s or 1000s of users seamlessly within a matter of days - without much need of IT, and that is why IT & data teams love us!Starting Price: $100 per month -
8
Pendo
Pendo
Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific features and workflows that cause users pleasure and pain, you can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans. -
9
Heap
Contentsquare
Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.Starting Price: $500.00/year -
10
Lead Forensics
Lead Forensics
Lead Forensics is software for turbo-charged lead generation. Identify sales leads you never knew you had and accelerate your marketing ROI. Imagine if you could take control of your lead generation activity and convert ready-to-buy prospects, before your competitors even get close? Lead Forensics is the software that reveals the identity of your anonymous website traffic, and turns them into actionable sales leads. In real-time. Leverage Lead Forensics as an additional data source. Instantly access names, job titles and email addresses of key contacts that match your target profile, from businesses that have been visiting your site. Forget waiting for the phone to ring or a website conversion. Lead Forensics lets you own your lead generation activity by uncovering the identity of your unconverted website visitors, delivering them to you via your Visitor List. -
11
Moz Pro
Moz
Elevate your SEO strategy and surpass your goals with Moz Pro, the ultimate all-in-one suite designed by industry experts for comprehensive SEO research and tracking. Moz Pro empowers you with cutting-edge metrics and pioneering data sets, allowing you to conduct thorough keyword research, perform detailed site audits, analyze competitor data, and evaluate your link profile with precision. Additionally, Moz Pro provides customizable reporting options and robust rankings performance tracking to ensure you stay ahead of the competition. Beyond the tools, you'll gain access to an extensive library of SEO learning resources, expert hands-on support, and an interactive Q&A forum to enhance your SEO knowledge and skills. Moz Pro is your go-to solution for mastering SEO and driving success in your digital marketing efforts.Starting Price: $49 per month -
12
SE Ranking
SE Ranking
SE Ranking is an all-inclusive, cloud-based search engine optimization (SEO) platform for webmasters and marketing professionals. Intuitive and easy-to-use, SE Ranking offers a complete set of tools for comprehensive tracking of keyword positions, site auditing, analyzing competitor SEO and PPC strategies, keyword suggestion and grouping, website ranking, backlink monitoring, automated professional reporting, and more. By leveraging SE Ranking, users can easily keep track of their website’s keyword ranking in multiple countries, cities, regions, and languages in real-time across Bing, Google, and Yahoo.Starting Price: $24.80/month/user -
13
Matomo
Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.Starting Price: $23 per month -
14
Piwik PRO
Piwik PRO
The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.Starting Price: $500 per month -
15
KPIKIT
KPIKIT
KPIKIT translates complex technical and marketing data into actual monetary impact. When you scan the site, we strip out technical noise and show you exactly where your site is leaking revenue, how much you're losing, and exactly how to prioritize the KPI fixes using the ICE framework. ICE is fine tuned and fully adjusted for your market's seasonality, geography and industry niche. No code, no scripts, and no sensitive data required. Just paste your URL and get a complete, real-time revenue assessment in 45 seconds. Stop Guessing. Let's recover the revenue! Whether you're battling stagnant brand positioning, missed KPIs, or frustrating conversion bottlenecks, KPIKIT delivers the exact clarity you need to unlock serious revenue growth. We don't just look at your data; we analyze and benchmark your entire digital footprint, showing you exactly where you stand against industry standards in your specific region - intelligently factoring in seasonality and data confidence.Starting Price: $39/month -
16
Nimvue
Nimvue
Nimvue is a web analytics platform, built from the ground up with privacy in mind. We strongly believe that you should be able to track 100% of your traffic - without tracking 100% of their personal data. You won’t need to deal with adding us to your cookie policy, as we simply don’t use cookies or storage to store persistent user identifiers. Tailor your analytics, with flexible dashboards/reports, events, dimensions and metrics, all within our user-friendly dashboard (yes, with dark mode!) and automate sending those reports to your team, effortlessly. E-Commerce Tracking is built-in - integrate seamlessly with Shopify in just a few minutes, or set up client-side events with ease, if you use another platform. Every Nimvue plan includes Unlimited Sites, sharing the same account usage quota. No hidden fees, scalable as you grow with simple tiers. Start Free Today, with a generous 5,000 page views/month - no credit card required.Starting Price: £10/month -
17
GoodMetrics
GoodMetrics
GoodMetrics is a web analytics platform that makes it easy to see where your traffic comes from, what drives conversions, and which content performs best — all in a privacy-friendly way. We brought back everything people loved about Universal Analytics, but rebuilt it for a privacy-first world. No confusing reports, no data delays, no cookie consent banners. Your dashboard shows the metrics that matter right out of the box — traffic sources, top pages, conversions, and campaign performance. Filters persist across all reports, so you can segment your data once and explore freely. GoodMetrics tracks the full customer journey, including the original landing page that brought someone to your site — even if they return through a different channel later. Cookieless tracking means full GDPR compliance with no consent popups. Your data updates within minutes, not hours. And we process every event — no sampling, no approximations.Starting Price: $19/month -
18
Google Ads
Google
Grow your business with Google Ads. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Show up when people search for what you offer. Google is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. Grow online sales, bookings, or mailing list signups with online ads that direct people to your website. Increase customer calls with ads that feature your phone number and a click-to-call button. Get more customers in the door with business ads that help people find your company on the map. -
19
Google Analytics 360
Google
Analytics 360 is designed to meet the specific measurement needs of large enterprises, providing advanced customization options, scalable tools, and enterprise-grade support. Find out how your customers interact throughout their life cycle with your websites and applications. Leverage Google machine learning to get more out of your data. So you can discover new statistics and anticipate the behavior of your customers. Optimize the performance of your marketing strategy with integrations between Google's ad platforms and publisher platforms. Analyze your data quickly and collaborate with your team in an intuitive interface and with reports that can be shared. Our service level guarantees, and SLAs, give you complete peace of mind on many product features, from data collection to attribution, as well as daily exports to BigQuery. Get the most out of your analytics with premium features like enhanced data refresh, and intraday data availability within one hour of collection. -
20
Google Business Profile
Google
Engage with customers on Google for free. With a Google Business Profile (formerly Google My Business) account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps. You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time. Your customers are ready to connect – by calling, messaging, or leaving reviews. Now, with more ways to transact, you can do more business. Clicks, calls, bookings, follows – see how your customers engage with your Business Profile. Easily keep track of who is connecting with your business on Google, all in one place.Starting Price: Free -
21
Google Campaign Manager 360
Google
Campaign Manager 360 is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting. Use Trafficking to manage creatives and run ad campaigns. Reporting enables you to view data for ads trafficked through Campaign Manager 360. It organizes performance data from your campaigns and makes it useful to you. Build and run custom reports. Includes standard, floodlight, path to conversion (P2C), reach, and cross-dimension reach report types and subtypes. Gain insight into user interaction paths and learn the role that specific channels played in your conversions. The verification tab in Reporting helps you check the overall behavior of your ad impressions. Learn about tagging, geo-targeting, and content verification. -
22
Google Cloud Analytics Hub
Google
Google Cloud's Analytics Hub is a data exchange platform that enables organizations to efficiently and securely share data assets across organizational boundaries, addressing challenges related to data reliability and cost. Built on the scalability and flexibility of BigQuery, it allows users to curate a library of internal and external assets, including unique datasets like Google Trends. Analytics Hub facilitates the publication, discovery, and subscription to data exchanges without the need to move data, streamlining the accessibility of data and analytics assets. It also provides privacy-safe, secure data sharing with governance, incorporating in-depth governance, encryption, and security features from BigQuery, Cloud IAM, and VPC Security Controls. By leveraging Analytics Hub, organizations can increase the return on investment of data initiatives by exchanging data. Analytics Hub is based on the scalability and flexibility of BigQuery. -
23
Medallia
Medallia
Medallia allows you to thoughtfully and systematically engage your users with targeted, in-the-moment surveys across digital and traditional touchpoints. Our easily implemented survey solutions ensure you're gathering relevant, actionable data to make measurable customer impact. Once the customer survey data is collected, Medallia's AI technology uses machine learning to analyze structured and unstructured data to uncover sentiment, find commonalities, predict behavior, anticipate needs and prescribe actions to improve experiences. Build the most effective surveys for your customer journeys. Rapidly manage change and innovation to every aspect of your experience management program—from design to emails, questions and translations—with sophisticated targeting logic, flexible conditioning and distribution. Medallia surveys allow you to -
24
Meta Pixel
Meta
The Meta Pixel (formerly known as the Facebook Pixel) is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyze that effectiveness of your website's conversion funnels.Starting Price: Free -
25
MouseStats
MouseStats
Record the full session of real visitors like a camera on your website and playback their page views like a movie. Browse millions of visitor real interactions on your website and understand what they want. Just do what you want and watch the playback of your recorded session in playback demo, or get more information. A great comprehensive solution to collect, process, visualize and understand collective behavior of visitors in all devices such as desktop, tablet and mobile. Ask your visitors what they think. The combination of statistics and real reviews is an excellent solution to figure out the issues, and achieving to a vast amount of ideas directly from the end-users. Run your own comprehensive multi-step surveys and ask for people ideas with predefined multiple choice questions or even let them type their own report or concern. Collect and analyze behavior of your form visitors. You will have a comprehensive form report after a short while to improve your forms dramatically.Starting Price: $29 per month -
26
MonsterInsights
MonsterInsights
#1 Google Analytics Plugin for WordPress that’s Easy and Powerful. MonsterInsights is the best Google Analytics Plugin for WordPress. Here are the features that makes MonsterInsights the most powerful and user-friendly WordPress analytics plugin in the market. Setup universal website tracking across devices and campaigns with just a few clicks (without any code). See your website analytics report right inside your WordPress dashboard with actionable insights. Get real-time stats right inside WordPress to see who is online, what they are doing, and more. 1-click Google Analytics Enhanced Ecommerce tracking for WooCommerce, Easy Digital Downloads & MemberPress. Get detailed stats for each post and page, so you can see the most popular posts, pages, and sections of your site. Automatically track clicks on your affiliate links, banner ads, and other outbound links with our link tracking. Make Google Analytics compliant with GDPR and other privacy regulations automatically.Starting Price: $99.50 per year -
27
Kissmetrics
Kissmetrics
Accelerate growth by seeing what’s happening on your website and apps. Kissmetrics is ideally suited for SaaS product and marketing teams because we give you the information you need to acquire qualified prospects, convert more trials into paying customers, and reduce churn. Kissmetrics is also suited for ecommerce product and marketing teams because we give you the information you need to optimize your checkout funnel, convert more visitors into loyalists, and increase the lifetime value of your customers.Starting Price: $500.00/month -
28
Google Data Studio
Google
Unlock the power of your data with interactive dashboards and beautiful reports that inspire smarter business decisions. It's easy and free. Easily access a wide variety of data. Data Studio’s built-in and partner connectors makes it possible to connect to virtually any kind of data. Turn your data into compelling stories of data visualization art. Quickly build interactive reports and dashboards with Data Studio’s web based reporting tools. Share your reports and dashboards with individuals, teams, or the world. Collaborate in real time. Embed your report on any web page. -
29
Google Marketing Platform
Google
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Easy-to-use tools for small businesses. Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more. Advanced solutions for large enterprises. Make deeper customer connections to drive better marketing results with a complete set of advertising and analytics solutions. Integrated solutions for every marketer. Whether you’re looking for help with a single project or a bigger, long-term partnership, Google Marketing Platform Partners have the resources and expertise you need to help you achieve more with your marketing. We’re here to support you every step of the way, whether you use a single product or the entire Google Marketing Platform. -
30
Google Optimize
Google
Engage your website visitors like never before. Create personalized experiences and run website tests — for free. Optimize is natively integrated with Google Analytics, so you can quickly understand how your website can be improved. Easily run tests on your website’s content to learn what works best for your visitors, including A/B, multivariate, and redirect tests. One size never fits all. Customize your website experience to suit each type of audience. Drive better results from your own screen in minutes. Create custom landing pages for your Google Ads and convert more visitors into customers. Set up your first website test in minutes and save time with our visual editor. Explore this feature and more to better optimize your customer journey. Optimize natively integrate with other Google solutions, saving you valuable time while increasing efficiencies across your team. -
31
Google Search Console
Google
Using Search Console tools and reports, you can measure your website's search traffic and performance, correct problems, and make your website stand out in Google Search results. Find out which queries lead users to your content, and analyze impressions, clicks, and your website's position in Google Search. Submit specific sitemaps and URLs for tracking. Check your index coverage to make sure Google knows the most recent version of your website. Receive email alerts when Google detects problems with your website. Check which URLs have been affected and notify Google when you have fixed them. The URL inspection tool provides detailed crawling, indexing and publishing information about your pages, which it gets directly from the Google index. Monitor, test, and control your AMP pages with Search Console tools and reports. Test and improve the mobile usability of your website with custom reports. -
32
Google Site Kit
Google
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free. Site Kit includes powerful features that make using these Google products seamless and flexible: Easy-to-understand stats directly on your WordPress dashboard, official stats from multiple Google tools, all in one dashboard, quick setup for multiple Google tools without having to edit the source code of your site, metrics for your entire site and for individual posts, easy-to-manage, granular permissions across WordPress and different Google products. Understand how Google Search discovers and displays your pages in Google Search. -
33
Google Trends
Google
Explore what the world is searching. Explore how Google data can be used to tell stories. Keep up with the latest trending searches. See what was trending on Google by year. Google Trends enables you to see what keywords are trending in Google Search and YouTube search, and see relative search volume for any keyword. -
34
MapMyUser
MapMyUser
MapMyUser provides you with real-time web analytics about your website. It can track your current online users and their activity. You can track the number of visitors who are currently live on your website on the advanced statistics page. MapMyUser also shows you the current geolocation of your online users on Google Map. Using MapMyUser is very easy. If you are hosting a blog using WordPress, then you can download our plugin. We also provide blog tracking software that can track your user's activity on your blog. The user counter is automatically updated as and when the traffic on your website changes. MapMyUser is free of cost. You can try our widget on your website or download the WordPress plugin or Joomla plugin. Getting stats couldn't be any easier. They're free and there's no registration! Simply copy the javascript code you see below and paste it into every page you want to track.Starting Price: Free -
35
Marble Metrics
Marble Metrics
Unlike other privacy-focused analytics services, Marble Metrics keeps 100% of your analytics data on European-owned servers. This applies to all data, all the time, in storage or even in transit. We charge larger customers to use our service. This allows us to keep our service Free for small projects and ensures that we have no conflict of interest between privacy and profits. Marble Metrics comes standard with all of the features that you're used to seeing from your analytics platform: real-time, page views, time on page, bounce rate, and more. All of the analytics data collected on your websites belongs to you, it is never used for any other purpose other than to show in your Dashboard. We store all data securely in the EU and no analytics information can be traced to identify an individual user.Starting Price: $10 per month -
36
Lucky Orange
Lucky Orange
Do you know why a visitor left your website before completing his or her purchase? Lucky Orange knows why. Lucky Orange is easy to use, ready to go “out of the box,” and every plan includes full access to all of our features: * Dynamic Heatmaps: Navigate through your website just like a visitor; data will be immediately populated on every element, drop-down, pop-up, and hover-over menu. Isolate certain devices, traffic sources, and visitors to identify potential pain points and problem areas. * User Recordings: Act like a DVR for your website, giving you the chance to watch recordings and see video playback of visitors and customers as they interact with your website. * Form Analytics:Learn what fields on your forms are taking too long to finish, repeated, or cause the most abandonment. * Live Chat: Respond quickly to questions and even “co-browse” with visitors * Surveys & Polls: Create pop-up poll questions for a specific page or just for targeted visitors.Starting Price: $18.00/month -
37
Localytics
Upland Software
Give Your Customers Reasons to Love You More with Every Experience Go beyond personalization to delivering the next best action for your customers to build meaningful, engaging experiences your customers will love. Leading brands trust Localytics to power their customer engagement strategy. We help you build love for your brand through meaningful customer engagement. First, understand your customers on a deeper level through rich, contextual data. Then, create truly individualized experiences with intelligence and personalization capabilities. And, reach your customers where they are so you can drive impactful, relevant customer engagement. Finally, bring it all together with dedicated assistance that informs your strategy and helps you reach your brand goals. Schedule an online demo with one of our knowledgable associates to see how the product can help you grow your business. -
38
Intouch Insight
Intouch Insight
Intouch Insight's powerful customer experience management (CEM) software helps brands drive business improvements through better experiences. Intouch makes it easy to collect, analyze, and action customer feedback from any source, including surveys, email, SMS, social media, online reviews, call center and more. 100s of integrations seamlessly combine feedback with data from any source, like CRM, POS, IoT sensors, mystery shopping, and more to provide a complete view of customer experience and business performance. The platform features unlimited role-based dashboards and a robust, AI-powered reporting engine with predictive analytics. The platform includes automated case management tools for responding to feedback and closing the loop with customers. Leveraging the platform's patent-pending technology, businesses can create an Action Campaign™ to drive action in the frontlines, make proactive improvements to CX, and measure the impact actions have on business metrics. -
39
Hotjar
Hotjar
Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.Starting Price: $99 per month -
40
Hubalz
Hubalz
Get real-time, in-depth insights into your visitors’ behavior and preferences, so you can effortlessly optimize your site for maximum conversions. With Hubalz, you can easily visualize the user journey on your website. Our platform tracks every user action and provides a clear picture of how visitors interact with your site, from their first click to their last. Our website tracking system records all user actions without relying on cookies. You don’t have to write any code to track events – the process is completely automatic. Hubalz gives you heatmaps for each and every page, so you can see where your visitors are looking. With powerful heatmaps and scrollmaps, see what draws attention. Setup your funnels in 5 minutes, without any code. Use page views & button clicks as funnel steps, and see where dropoffs happen, visually. Then filter by dropoffs to inspect why exactly the dropoffs happened.Starting Price: $25 per month -
41
Hyros
Hyros
HyrosAI print tracking is proven to increase AD ROI in over 2,500 businesses. Hyros verifiably tracks key metrics like leads, calls, sales and returning customers much better than ad platforms. This means better more profitable decisions when ad buying. The most accurate form of ad tracking online. Providing up to 50% more ad attribution than just ad platform tracking alone. The "feeding" of print tracking data to ad platform AIs such as Facebook and Google to improve ad targeting accuracy. Hyros has created the Profitwell/Baremetrics of ad reporting. Drag and drop, then customize your dream ad reporting dashboard showing any stats & comparisons you can imagine. Then use this dashboard to instantly get access to your crucial stats and deliver reports to your clients in 1 click. See the deep metrics that impact your advertising bottom line alongside with your ad data. Metrics like leads, funnel metrics, calls, call closes, upscale/downscale interaction, and refunds.Starting Price: $99 per month -
42
Microsoft Clarity
Microsoft
See what your users want - with Clarity - Microsoft's free forever visual web analytics tool. Clarity goes behind the numbers of conventional tools and is built to easily integrate with popular products such as Google Analytics to bring your data to life! Clarity is super easy-to-use and captures how real people use your site through amazing features such as: Heatmaps: See at a glance which areas on your page drive the most engagement and how far your visitors scroll with Clarity instant heatmaps. Session Recordings: Find out what's working, learn what needs to be fixed, and test out new ideas. Insights: With our behavior-focused insights, you can quickly discover user frustrations and turn these problems into opportunities. Clarity scales to support even the largest websites processing more than 1 petabyte of data without slowing down your site's performance. No sampling. Built on open source. GDPR and CCPA ready. Stop guessing. Get Clarity.Starting Price: $0 -
43
Mitzu
Mitzu.io
Mitzu is an agentic analytics platform that runs your analytics directly on your data warehouse — no data copying, no reverse ETL, no SQL required. Its AI analytics agent answers business questions autonomously: it maps your schema, writes and executes queries on Snowflake, BigQuery, Redshift, Databricks, or ClickHouse, and returns explainable results with full SQL visibility. Teams get instant access to funnels, retention, cohorts, user journeys, and revenue metrics. Mitzu also proactively monitors KPIs and sends anomaly alerts via Slack or email. Available as SaaS, BYOC, or fully self-hosted. Free trial available at mitzu.ioStarting Price: $35 per month -
44
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
45
Open Web Analytics
Open Web Analytics
Open Web Analytics is the free and open-source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and applications. Run OWA under your own domain or as part of your web application. OWA is a customizable web analytics framework that can be extended to meet your needs. Track WordPress and Mediawiki-based websites and admin events. OWS provided you with dozens of standard metrics, dimensions, and reports. Extensive data access API enables integration with raw data access. OWA respects GDRP and other privacy frameworks. In addition to dozens of standard web analytics metrics, dimensions, and reports, OWA has several advanced features that are not often found in open source offerings. Monitor analytics via the dashboard. View detail usage of any web page including prior and next pages viewed. View the clickstream of anonymized user sessions.Starting Price: Free -
46
Optimizely One
Optimizely
Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company. A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction. -
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Siteimprove
Siteimprove
Turn your website into an asset as it was meant to be with Siteimprove. Siteimprove is an all-in-one website management software designed to help businesses solve today's most demanding website challenges. With Siteimprove, businesses get access to tools that allow them to optimize content quality and design, boost search engine traffic, comply with data privacy requirements, and track website performance--all from a single platform. -
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Sitesights
Sitesights
Unlock Powerful Website Insights by Analyzing Your Customer Journey Today. Sitesights is designed to serve as a robust Google Analytics alternative that provides comprehensive information to obtain insightful insights about your website or mobile application. Get everything you need to improve your website constantly and create a higher revenue with data driven decisions. Web Analytics should easy and simple to understand for Website Owners. Google Analytics GA4 has opened the eyes of many people to look at tools other than Google itself. In this article, I introduce you to Sitesights Analytics. A valuable alternative to Google. Easy to use and headache-free.Starting Price: $19 per month -
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Similarweb
Similarweb
Similarweb is the leading AI-powered digital data platform committed to unlocking the full potential of the digital landscape. Trusted by startups, Fortune 500 companies, and top global brands, we provide actionable market insights that empower businesses to understand competitors, consumer behavior, and emerging trends. Our solutions span the entire digital funnel - covering marketing, SEO, sales operations, eCommerce, and research - with comprehensive analytics across websites, apps, products, and industries. With Similarweb, businesses gain access to extensive data coverage, including over 1 billion websites, 8 million apps, and 3 million brands. Our platform delivers real-time insights with data on 5 billion search terms, 250 million display ads, and 10 billion content pages, enabling companies to stay ahead of the curve. With global reach across 190 countries and 210 industries, Similarweb helps teams benchmark performance, optimize strategies, and drive growth.Starting Price: $199/month -
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Simple Analytics
Simple Analytics
We show you the essentials, page views, referrers, top pages, and screen sizes. We enrich this data with useful info like original Tweets. We don't use cookies or collect any personal data. So no cookie banners, GDPR, CCPA, or PECR to worry about. When a service is free you are the product. We won't ever sell your data. As a result, we need to charge. At Simple Analytics we like to keep things simple. Not in functionality but in our interface. In one overview you see exactly how your website is performing. Do you want to get email reports into your inbox? Select weekly or monthly email reports getting a nice and simple report. Do you have a lot of t.co referrers in your analytics tools? Not with Simple Analytics, we show you the actual tweet where you got traffic from. As we don't track people we have a feature to bypass ad-blockers. You can set up a custom subdomain linking to us. If you add a DNS setting, we take care of the rest (for example the SSL certificates).Starting Price: $19 per month
