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About

Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Googleโ€™s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.

About

From traffic trends to mouse movements โ€“ get a comprehensive understanding of your online audience and drive business growth. Apply easy-to-use attribution models, filter out spam, and control bot traffic. Extensive user data including in-depth details on ad blocker usage. Set up to 200 goals per site, integrate ecommerce data, and track custom events. View session recordings, heat maps and form analytics reports all out of the box. Your data is updated in real time and never truncated โ€“ sampling is user-controlled. Track any amount of traffic and keep all of your data for an unlimited time. Watch how people engage with your site โ€“ user clicks, scrolling, mouse movements and keystrokes are all recorded in a video. Identify roadblocks on the way to purchase, see the intent behind clicks, and get insights on how to improve user experience. Discover which parts of a page drive the most attention and where your blind spots are. Locate exactly where users give up scrolling.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Anyone who wants to track website visitors and get detailed statistics

Audience

Anyone who wants a powerful analytics suite to track visitors on their website

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 4.6 / 5
ease 4.5 / 5
features 4.7 / 5
design 4.7 / 5
support 4.6 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Google
Founded: 1998
United States
www.google.com

Company Information

Yandex
Founded: 2000
Russia
metrica.yandex.com

Alternatives

Alternatives

Go Analyze

Go Analyze

Analyze Enterprises

Categories

Categories

Web Analytics Features

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Integrations

Convert Experiences
Drupal
Ecwid
GIFTD
GetResponse
Google Data Studio
Improvado
Joomla!
LeadBack
Magento
Meiro
Octoboard
Omniconvert
Segment
Ucraft
Ucraft Logo Maker
Venyoo
Wix
WordPress
๐ŸŒฑkvitly

Integrations

Convert Experiences
Drupal
Ecwid
GIFTD
GetResponse
Google Data Studio
Improvado
Joomla!
LeadBack
Magento
Meiro
Octoboard
Omniconvert
Segment
Ucraft
Ucraft Logo Maker
Venyoo
Wix
WordPress
๐ŸŒฑkvitly
Claim Google Analytics and update features and information
Claim Google Analytics and update features and information
Claim Yandex Metrica and update features and information
Claim Yandex Metrica and update features and information