Audience

Organizations interested in a cloud or on-premises open source web analytics solution

About Matomo

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling.

It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility.

This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.

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Pricing

Starting Price:
$23 per month
Pricing Details:
Free for on-premise use
Free Version:
Free Version available.
Free Trial:
Free Trial available.

Integrations

See Integrations

Ratings/Reviews - 2 User Reviews

Overall 5.0 / 5
ease 4.5 / 5
features 4.5 / 5
design 4.5 / 5
support 4.5 / 5
More Reviews Write a Review

Company Information

Matomo
Founded: 2007
New Zealand
matomo.org

Videos and Screen Captures

Play Video Web Page Heatmap: clicks, hovers, scrolls Analytics Page Transitions, where visitors come from and go to View detailed visitor profile, all user actions and interactions for each customer or visitor Funnel Analysis, see where visitors drop off at each step
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Product Details

Platforms Supported
Cloud
Windows
Mac
Linux
iPhone
iPad
Android
On-Premises
Training
Documentation
Live Online
In Person
Support
Phone Support

Matomo Frequently Asked Questions

Q: What kinds of users and organization types does Matomo work with?
Q: What languages does Matomo support in their product?
Q: What kind of support options does Matomo offer?
Q: What other applications or services does Matomo integrate with?
Q: Does Matomo have a mobile app?
Q: What type of training does Matomo provide?
Q: Does Matomo offer a free trial?
Q: How much does Matomo cost?

Matomo Product Features

AB Testing

Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Split Testing
Statistical Relevance Analysis
Test Scheduling
Audience Targeting
Campaign Segmentation
Multivariate Testing
Surveys
Visual Editor

Business Intelligence

Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Visual Analytics
Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Natural Language Generation (NLG)
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators

Heatmap

Website Analytics
Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics
Predictive Analytics

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking
Push Notifications
Uninstall Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Performance Metrics
Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Problem Area Alerts

Matomo Additional Categories

Matomo Verified User Reviews

Write a Review
  • Tony B.
    Managing Director
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User, Administrator, Deployment
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Great analytics platform, API is easy"

    Posted 2026-09-10

    Pros: We have been using Matomo for about a year (we are a web design company), and we keep adding it to the sites we host for our customers. They are very happy with it, particularly as it is far more friendly for occasional users to understand than Google Analytics.

    The API is good as well. We develop our own website CMS (Zenario) and have integrated Matomo into it; we've managed to create an experience where analytics appear to administrators while in their site, with a link to the Matomo system for further analysis.

    Cons: Nitpick... the user management system (resetting password etc.) is a little odd and occasionally when creating a user it seems a bit flaky. But really, not much I don't like!

    Overall: Overall we've been very happy using Matomo, both for our own website analytics and for our customers sites.

    Read More...
  • Himesh S.
    Data analyst
    Used the software for: Less than 6 months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Insightful web analytics"

    Posted 2020-07-13

    Pros: It gives insightful user analytics. Very easy to implement and the dashboard provides various graphical analytics. The best alternative of Google Analytics platform. A best open-source analytics platform.

    Cons: Overall it's an outstanding open-source analytics platform.

    Overall: The analytical data are insightful. Overall I used Matomo analytics for a few years. It the best alternative to Google Analytics. It's completely open-source give me transparent analytics with the most accurate data. Very easy to use and understand user behavior.

    Read More...
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