Matomo vs. Smartlook Comparison


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About Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.	About Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.
Platforms Supported Windows Supported Mac Supported Linux Supported Cloud Supported On-Premises Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Organizations interested in a cloud or on-premises open source web analytics solution	Audience Mobile & Web Developers, UX Designers, Digital Marketing, Analysts
Support Phone Support Supported 24/7 Live Support Not Supported Online Not Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $23 per month Free for on-premise use Free Version Supported Free Trial Supported	Pricing $39 per month Free package: 1,500 sessions/month Startup package: $39/month for 5,000 sessions/month Business package: $95/month for 15,000 sessions/month Ultimate package: contact Smartlook for more pricing information Free Version Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.5 / 5 features 4.5 / 5 design 4.5 / 5 support 4.5 / 5 Read all reviews	Reviews/Ratings Overall 4.8 / 5 ease 4.9 / 5 features 4.5 / 5 design 4.6 / 5 support 4.8 / 5 Read all reviews
Pros & Cons from Real Users Pros We have been using Matomo for about a year (we are a web design company), and we keep adding it to the sites we host for our customers. They are very happy with it, particularly as it is far more friendly for occasional users to understand than Google Analytics. The API is good as well. We develop our own website CMS (Zenario) and have integrated Matomo into it; we've managed to create an experience where analytics appear to administrators while in their site, with a link to the Matomo system for further analysis. It gives insightful user analytics. Very easy to implement and the dashboard provides various graphical analytics. The best alternative of Google Analytics platform. A best open-source analytics platform. Cons Nitpick... the user management system (resetting password etc.) is a little odd and occasionally when creating a user it seems a bit flaky. But really, not much I don't like! Overall it's an outstanding open-source analytics platform.	Pros & Cons from Real Users Pros With the use of Smartlook's funnel analysis tools, companies can monitor and examine the actions customers take on their website to accomplish particular objectives. For better understanding and execution of the conversion process, this functionality is essential. Help to find where users are struggling on websites and apps. Provides the best solutions for improving user experience. - Everything is briefly represented on the dashboard. - You can record sessions for auditing. - It saves every detail of traffic from IP to location and gives an accurate report. Since using Smartlook, we have been able to track our website activity in detail; we can get details of time, location, unlimited recordings of visitor sessions through our website, and more. It is as helpful as it is easy to access and use; we can devise strategies and implement improvements to provide a better experience, and their technical support is exceptional. Setting up screen and sharing recordings with my clients is now easy and within minutes. I addition it also allows UID to be passed to the Smartlook app. Cons Although Smartlook offers strong visual analytics, some users might feel that it has less complex reporting choices than more specialist analytics tools. Extra tools could be needed for businesses with complicated reporting requirements. There are no cons about this product, but I feel price should be more affordable. The price could be more reasonable. Mobile applications need few improvements. I have had no problems with this tool; it has been beneficial. However, I consider that the price is somewhat high and may represent a limitation for small businesses. It has crucial analytical data but it would even be more great if Heatmaps can show % clicks on map.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information Matomo Founded: 2007 New Zealand matomo.org	Company Information Smartlook Founded: 2016 Czech Republic www.smartlook.com/
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Categories AB Testing Supported Business Intelligence Supported Content Analytics Supported Digital Analytics Supported Heatmap Supported Marketing Analytics Supported Mobile App Analytics Supported Web Analytics Supported Website Optimization Tools Supported	Categories AB Testing Supported Conversion Rate Optimization Supported Customer Experience Supported Digital Analytics Supported Heatmap Supported Marketing Analytics Supported Mobile App Analytics Supported Mobile App Optimization Supported Predictive Analytics Supported Product Analytics Supported Session Replay Supported UX Supported Web Analytics Supported
AB Testing Features Audience Targeting Not Supported Campaign Segmentation Not Supported Funnel Analysis Supported Heatmaps Supported Landing Pages / Web Forms Supported Multivariate Testing Not Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Not Supported Test Scheduling Supported Visual Editor Not Supported Heatmap Features Behavioral Mapping Not Supported Dashboard Not Supported Dynamic Maps Not Supported Element Analytics Not Supported Embeddable Maps Not Supported For Sales Not Supported For Science Not Supported Radial Mapping Not Supported Territorial Mapping Not Supported Website Analytics Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Not Supported Retention Tracking Supported Revenue Tracking Supported Uninstall Tracking Not Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Supported User Interaction Tracking Supported Show More Features Business Intelligence Features Ad Hoc Reports Not Supported Benchmarking Not Supported Budgeting & Forecasting Not Supported Dashboard Supported Data Analysis Supported Key Performance Indicators Supported Natural Language Generation (NLG) Not Supported Performance Metrics Supported Predictive Analytics Not Supported Profitability Analysis Not Supported Strategic Planning Not Supported Trend / Problem Indicators Not Supported Visual Analytics Supported Website Optimization Tools Features Competitor Analysis Not Supported Content Management Not Supported Keyword Research Tools Not Supported Link Management Not Supported Performance Metrics Supported Problem Area Alerts Not Supported	AB Testing Features Audience Targeting Not Supported Campaign Segmentation Not Supported Funnel Analysis Supported Heatmaps Supported Landing Pages / Web Forms Not Supported Multivariate Testing Not Supported Split Testing Not Supported Statistical Relevance Analysis Not Supported Surveys Not Supported Test Scheduling Not Supported Visual Editor Not Supported Heatmap Features Behavioral Mapping Supported Dashboard Supported Dynamic Maps Not Supported Element Analytics Supported Embeddable Maps Not Supported For Sales Not Supported For Science Not Supported Radial Mapping Not Supported Territorial Mapping Not Supported Website Analytics Supported Marketing Analytics Features A/B Testing Not Supported Campaign Management Not Supported Channel Attribution Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Not Supported Social Media Metrics Not Supported Website Analytics Supported Mobile App Analytics Features A/B Testing Not Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Not Supported Retention Tracking Not Supported Revenue Tracking Not Supported Uninstall Tracking Not Supported Web Analytics Features Campaign Management Not Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Not Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Supported User Interaction Tracking Supported Show More Features Predictive Analytics Features AI / Machine Learning Not Supported Benchmarking Not Supported Data Blending Not Supported Data Mining Not Supported Demand Forecasting Not Supported For Education Not Supported For Healthcare Not Supported Modeling & Simulation Supported Sentiment Analysis Not Supported Product Analytics Features Attribution Supported Automatic Data Capture Supported Churn Reporting Not Supported Customer Feedback Collection Supported Customer Guidance Not Supported Customer Journey Analytics Supported Data Export Supported Data History Retention Supported Data Labeling Not Supported Product Engagement Scoring Not Supported Real-Time Data Analysis Supported Touchpoint Analytics Supported User Segmentation Not Supported Session Replay Features Eye Tracking Not Supported Form Analytics Not Supported Heatmaps Supported Mouse Tracking Supported Optimization Tools Not Supported Session Recording Supported Surveys Not Supported User Experience Analysis Supported User Feedback Not Supported Visitor Segmentation Not Supported UX Features Animation Supported For Mobile Supported For Websites Supported Heatmaps Supported Prototyping Not Supported Screen Activity Recording Supported Unmoderated Testing Supported Usability Testing Supported User Journeys Supported User Research Supported
Integrations Kameleoon Supported Activepieces Supported Clym Not Supported Conzent Supported Discourse Supported Dome Supported DreamApply Supported ElectroNeek Supported HostBill Supported Kamatera Supported Leo Supported Maileon Supported Quickwork Not Supported Readymag Supported Stackhero Supported Syntasa Supported Wplino Supported Zendesk Not Supported Zoho SalesIQ Supported iubenda Supported Show More Integrations View All 55 Integrations	Integrations Kameleoon Supported Activepieces Not Supported Clym Supported Conzent Not Supported Discourse Not Supported Dome Not Supported DreamApply Not Supported ElectroNeek Not Supported HostBill Not Supported Kamatera Not Supported Leo Not Supported Maileon Not Supported Quickwork Supported Readymag Not Supported Stackhero Not Supported Syntasa Not Supported Wplino Not Supported Zendesk Supported Zoho SalesIQ Not Supported iubenda Not Supported Show More Integrations View All 18 Integrations
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