Matomo vs. Plausible Analytics Comparison


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About Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.	About The goal of Plausible Analytics is to provide you all the valuable and actionable website traffic metrics at a glance in a simple and modern web analytics dashboard. You get to check your website traffic without deep layers of menus and without a need to create custom reports. Plausible presents you with all the most insightful website statistics on one single page. Web analytics is the process of measuring and analyzing the usage of a website. Website owners use the analytics data to assess the performance of a site, to figure out what they’re doing well and what no so well and to see what they can do to improve and optimize their future efforts. Your site data will never be shared with or sold to any third-parties. It will never be monetized, mined and harvested for personal and behavioral trends. Dig more in-depth and get further insights by filtering. Click on any metric to filter your dashboard by it.
Platforms Supported Windows Supported Mac Supported Linux Supported Cloud Supported On-Premises Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Organizations interested in a cloud or on-premises open source web analytics solution	Audience Web analytics solution for companies
Support Phone Support Supported 24/7 Live Support Not Supported Online Not Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $23 per month Free for on-premise use Free Version Supported Free Trial Supported	Pricing No information available. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.5 / 5 features 4.5 / 5 design 4.5 / 5 support 4.5 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros We have been using Matomo for about a year (we are a web design company), and we keep adding it to the sites we host for our customers. They are very happy with it, particularly as it is far more friendly for occasional users to understand than Google Analytics. The API is good as well. We develop our own website CMS (Zenario) and have integrated Matomo into it; we've managed to create an experience where analytics appear to administrators while in their site, with a link to the Matomo system for further analysis. It gives insightful user analytics. Very easy to implement and the dashboard provides various graphical analytics. The best alternative of Google Analytics platform. A best open-source analytics platform. Cons Nitpick... the user management system (resetting password etc.) is a little odd and occasionally when creating a user it seems a bit flaky. But really, not much I don't like! Overall it's an outstanding open-source analytics platform.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information Matomo Founded: 2007 New Zealand matomo.org	Company Information Plausible Analytics Founded: 2018 Estonia plausible.io
Alternatives Piwik PRO	Alternatives Matomo
Extellio Extellio International AB	Obiyen Analytics Obiyen
Sleek Analytics	Cloudflare Web Analytics Cloudflare
Smartlook	Panelbear
Mixpanel View All	Usermaven View All
Categories AB Testing Supported Business Intelligence Supported Content Analytics Supported Digital Analytics Supported Heatmap Supported Marketing Analytics Supported Mobile App Analytics Supported Web Analytics Supported Website Optimization Tools Supported	Categories Digital Analytics Supported Web Analytics Supported
Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Supported User Interaction Tracking Supported Show More Features AB Testing Features Audience Targeting Not Supported Campaign Segmentation Not Supported Funnel Analysis Supported Heatmaps Supported Landing Pages / Web Forms Supported Multivariate Testing Not Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Not Supported Test Scheduling Supported Visual Editor Not Supported Business Intelligence Features Ad Hoc Reports Not Supported Benchmarking Not Supported Budgeting & Forecasting Not Supported Dashboard Supported Data Analysis Supported Key Performance Indicators Supported Natural Language Generation (NLG) Not Supported Performance Metrics Supported Predictive Analytics Not Supported Profitability Analysis Not Supported Strategic Planning Not Supported Trend / Problem Indicators Not Supported Visual Analytics Supported Heatmap Features Behavioral Mapping Not Supported Dashboard Not Supported Dynamic Maps Not Supported Element Analytics Not Supported Embeddable Maps Not Supported For Sales Not Supported For Science Not Supported Radial Mapping Not Supported Territorial Mapping Not Supported Website Analytics Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Not Supported Retention Tracking Supported Revenue Tracking Supported Uninstall Tracking Not Supported Website Optimization Tools Features Competitor Analysis Not Supported Content Management Not Supported Keyword Research Tools Not Supported Link Management Not Supported Performance Metrics Supported Problem Area Alerts Not Supported
Integrations DataUnlocker Supported Dome Supported DreamApply Supported Letlink Supported Workers by Delos Supported CodeTwo Email Signatures 365 Supported Contentserv Supported Data Virtuality Supported HostBill Supported Kamatera Supported Leo Supported Magnolia Supported ODOSCOPE Supported Sigsync Supported Syntasa Supported VPiX 360 Supported VersaCommerce Supported Webflow Supported Zoho SalesIQ Supported iubenda Supported Show More Integrations View All 55 Integrations	Integrations DataUnlocker Supported Dome Supported DreamApply Supported Letlink Supported Workers by Delos Supported CodeTwo Email Signatures 365 Not Supported Contentserv Not Supported Data Virtuality Not Supported HostBill Not Supported Kamatera Not Supported Leo Not Supported Magnolia Not Supported ODOSCOPE Not Supported Sigsync Not Supported Syntasa Not Supported VPiX 360 Not Supported VersaCommerce Not Supported Webflow Not Supported Zoho SalesIQ Not Supported iubenda Not Supported Show More Integrations View All 18 Integrations
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