CANDDi vs. Google Analytics Comparison


CANDDi Campaign and Digital Intelligence	Google Analytics Google	+	+
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About CANDDi is the most advanced visitor tracking tool on the market. Just like the other options out there we show you the companies who visit your site — but we're the only one that can also show you the individuals. Get alerted as soon as a high-value individual has been on your website, and see exactly which pages they've visited. That's how you can contact the right person directly, with a pitch that's specifically tailored to their interests. CANDDi's innovative platform is 100% compliant to data regulations. We only share an individual's personal data when it's gathered through one of our many GDPR-compliant data capture methods.	About Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.
Platforms Supported Windows Supported Mac Supported Linux Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Marketing teams, sales teams, and managers looking to increase conversions and generate more leads	Audience Anyone who wants to track website visitors and get detailed statistics
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing £149/month Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Supported Free Trial Not Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.5 / 5 features 4.8 / 5 design 4.5 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 4.6 / 5 ease 4.5 / 5 features 4.7 / 5 design 4.7 / 5 support 4.6 / 5 Read all reviews
Pros & Cons from Real Users Pros * Its easily to create and customise streams (filters) to meet our specific business needs. * Having the ability to add numerous users to ensure they have quick access to potential and existing leads. * Our sales and marketing teams have the ability to see a visitors entire journey (not just the company but the individual) through our website directly from our Sages CRM & Salesforce which enables our sales team to tailor discussions. * From a marketing perspective its invaluable to have visibility of not only where leads originate from, but also being able to track direct from emails, and e-mailshots etc. The Canddi team provide excellent service, help and support. The data it provides for us is useful in my role. Great range of products to help identify web users and drill down into their specific interests; instant reporting; one of the best support services I have experienced, nothing too much trouble, lots of help available, very quick to respond to need. Helps us track what our clients are interested in and provides us with valuable insights into how they navigate around our site. Canddi also works with our BMS software to help us maximise sales leads. Cons Can't think of anything major but if I had to be picky it would be really useful to be able to sort list views by a column choice and not just by activity or session. Does what it says on the tin. I don't think there are any negatives with CANDDI - I haven't experienced any so far. I don't like the mobile version of canddi as much as the desktop version.	Pros & Cons from Real Users Pros I like how it allows us to identify which products are most popular and adjust our marketing strategies accordingly. In addition, its customized reports and dashboards enable clear visualization of data, helping to make informed decisions quickly. Advanced segmentation features allow us to analyze specific audiences, which is crucial for personalizing user experiences. Google Analytics is essential in our business to understand our customers' behavior and optimize our online strategy. We can see where our visitors come from, what pages they visit and how long they spend in each section. This helps us identify which products are most popular and where we should focus our marketing efforts. I like its ability to provide conversion metrics that are particularly useful for evaluating the effectiveness of our marketing campaigns and adjusting strategies in real time. The enhanced e-commerce tracking feature allows us to analyze product performance and the effectiveness of promotions, which is crucial for maximizing sales. Google Analytics is one of the most trusted platforms that I have used when it comes to data. The user behavior analysis is very good. Also, the conversation rate tracking and the overall website analysis is very good. It offers various competitive features which are remarkable for digital success like Comprehensive data tracking, user friendly interface, customization & flexibility, Integration with other google services. Cons The learning curve is steep, and it takes time to master all its functionalities. Setting up event and conversion tracking correctly takes time and technical knowledge, which can be a challenge for smaller businesses. The sheer amount of data and options available can be overwhelming, making it difficult to identify the most relevant metrics. The new GA 4 is little bit complex and understanding the platform can be a little bit tough. Apart from being a amazing data analytics tool there are various considerations like - Steep learning for advanced features, Data sampling for large websites, Limited historical data in Free version etc.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Campaign and Digital Intelligence Founded: 2009 United Kingdom www.canddi.com	Company Information Google Founded: 1998 United States www.google.com
Alternatives CIENCE GO Show CIENCE	Alternatives Moz Pro Moz
Topline	Piwik PRO
LeadJaw	Semrush
CartStack	Heap Contentsquare
Plerdy View All	Dreamdata.io Dreamdata View All
Categories Conversion Rate Optimization Supported Lead Capture Supported Lead Generation Supported Lead Nurturing Supported Marketing Automation Supported Web Analytics Supported	Categories Content Analytics Supported Conversion Rate Optimization Supported Conversion Tracking Supported Digital Analytics Supported Product Analytics Supported Web Analytics Supported
Web Analytics Features Campaign Management Not Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Not Supported Keyword Tracking Supported Multiple Site Management Not Supported Pageview Tracking Supported Referral Source Tracking Not Supported Site Search Tracking Not Supported Time on Site Tracking Not Supported User Interaction Tracking Supported Show More Features Lead Capture Features Business Card / Badge Scanning Not Supported Dashboard Supported Data Extraction Supported Lead Distribution Supported Lead Notifications Supported Lead Nurturing Supported Lead Qualification Not Supported Lead Scoring Supported Online Forms Not Supported Lead Generation Features Contact Discovery Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Not Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Not Supported Visitor Identification Supported Lead Nurturing Features A/B Testing Not Supported Campaign Management Not Supported Drip Campaigns Not Supported Lead Capture Supported Lead Notifications Supported Lead Scoring Supported Lead Segmentation Supported Performance Metrics Not Supported Personalization Not Supported Pipeline Management Supported Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Not Supported Dynamic Content Not Supported Landing Pages / Web Forms Not Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported	Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Supported User Interaction Tracking Supported
Integrations Blogger Supported Calltracks Supported Instapage Supported Jimdo Supported Squarespace Supported Tumblr Supported Wix Supported WordPress Supported Zoho CRM Supported Bikayi Not Supported Dynatrace Not Supported EZRentOut Not Supported Niceboard Not Supported Octella Not Supported Scriptbee Not Supported TalentLyft Not Supported WebCEO Not Supported vcita Not Supported vivenu Not Supported xFans Not Supported Show More Integrations View All 29 Integrations	Integrations Blogger Supported Calltracks Supported Instapage Supported Jimdo Supported Squarespace Supported Tumblr Supported Wix Supported WordPress Supported Zoho CRM Supported Bikayi Supported Dynatrace Supported EZRentOut Supported Niceboard Supported Octella Supported Scriptbee Supported TalentLyft Supported WebCEO Supported vcita Supported vivenu Supported xFans Supported Show More Integrations View All 2343 Integrations
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