Fullstory vs. Smaply Comparison


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About Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.	About Smaply is the leading platform for journey management, empowering teams to design, manage, and scale customer journeys across organizations. Built for those who put customers at the heart of their operations, Smaply offers robust tools to visualize journey maps and personas, enabling clear alignment and shared understanding across departments. Getting started has never been easier – no more fear of the blank page! With Smaply AI you can create a journey map in minutes, while still being 100% in control every step of the way. With Smaply’s journey management functionality, you can create structured journey hierarchies, maintain consistency across touchpoints, and manage journeys as dynamic, living assets. The platform supports centralized governance while offering flexibility, making it ideal for scaling CX initiatives in complex organizations. One of Smaply’s key strengths is its rich ecosystem of integrations, such as Google Analytics, Microsoft 365, Jira any many more.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Product teams, Data teams, Engineering Teams,	Audience Small teams who are starting out with customer journey mapping, large organizations that want to scale their journey management across the organization
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing €390.00/year We offer 4 pricing tiers: - free plan - repository (€390.00/year) - framework (€690.00/year) - governance (€990.00/year) Also we offer a discount for NGOs, educational purposes, and public services. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.5 / 5 ease 4.7 / 5 features 4.6 / 5 design 4.3 / 5 support 4.1 / 5 Read all reviews
	Pros & Cons from Real Users Pros A simple tool that I can use as a hub for my journey maps. I really like that i can visualize multiple personas on one map, or see current-state and future-state journeys on the same map. Easy to learn, web-based, simple to navigate, exporting features. The tool is super easy to set up and assign team members. The ways I can use Smaply to shape my thinking and creative are just awesome... and so many use cases for this software! For some projects, I use it for messaging to different audiences. I'm also using it to create stories: personas=characters, journey maps=plot. For a particular project, it's easy and interesting to build multiple personas from available data. Building over-time journeys for them is fairly straightforward too. One very nice feature: Link several journeys together. Another feature I like is "stages." After I've analyzed the journey maps, I can relocate persona maps to fit under similar stages. Smaply also has something unique -- and brilliant called stakeholder maps. I plan to build them for each point in personas' journey maps. Essentially, it is a who-to-whom network graph, where you can specify the nature of every link. Wow! It is very easy to find your way in Smaply. Every button is explained, and you can easily create a journey. It also has a lot of features to support the journey and can be connected with different programs. Useful to compare two different journeys too. I LOVE the idea that multiple journeys can be linked or seen in one large format. Most of the journeys I've seen in other platforms are 1 (once in a while 2 at the most). They don't tell the full story that Smaply can. Cons I personally don't like the current interface, however they seem to work on it and I'm curious about the new version that's to come. No undo (CTRL-Z) no simultaneous collaboration, and sometimes there is a lag for saving changes. - I'd like to be able to add multiple Stages. It would allow multiple ways of looking at processes. - I can't figure out how to alter the pop-up form for "Steps," and would like to be able to change it. I find the export options limited. The only way you can see the whole journey is through poster, but it is too big and you can't read without zooming in. Also, you can only design the journey from one person perspective -and this creates a problem. For example, sometimes, we want to show a continuous process where employee starts to do something and HR takes it over from them. But then, the lane of HR becomes empty during employee's actions and this does not look very well in the poster overview. Lastly, two person can't work in the same map at the same time. Limited options for final presentation views are a bit concerning.
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Fullstory Founded: 2012 United States www.fullstory.com	Company Information Smaply Founded: 2012 Austria www.smaply.com
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Categories Conversion Rate Optimization Customer Data Platforms (CDP) Customer Experience Customer Feedback Customer Journey Mapping Tools Digital Analytics eCommerce Analytics Heatmap Insight Engines Mobile App Analytics Mobile App Optimization Product Analytics Sentiment Analysis Session Replay User Research UX Web Analytics Website Optimization Tools	Categories Business Process Management Customer Data Platforms (CDP) Customer Experience Customer Journey Mapping Tools Customer Satisfaction Customer Success Experience Management Personalization Product Analytics UX
Customer Experience Features Action Management Analytics Customer Segmentation Dashboard Feedback Management Knowledge Management Multi-Channel Collection Sentiment Analysis Survey Management Text Analysis Trend Analysis UX Features Animation For Mobile For Websites Heatmaps Prototyping Screen Activity Recording Unmoderated Testing Usability Testing User Journeys User Research Show More Features Customer Feedback Features Alerts / Notifications Behavior Analytics Bug Reports Community Feedback Tools Live Chat Negative Feedback Management Net Promoter Score (NPS) Screenshot / Screen Capture Surveys User Testing Tools Video Feedback Visual Feedback Tools Voice of the Customer (VoC) Website Feedback Heatmap Features Behavioral Mapping Dashboard Dynamic Maps Element Analytics Embeddable Maps For Sales For Science Radial Mapping Territorial Mapping Website Analytics Session Replay Features Eye Tracking Form Analytics Heatmaps Mouse Tracking Optimization Tools Session Recording Surveys User Experience Analysis User Feedback Visitor Segmentation Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Website Optimization Tools Features Competitor Analysis Content Management Keyword Research Tools Link Management Performance Metrics Problem Area Alerts	Customer Data Platforms (CDP) Features Behavioral Analytics Campaign Management Customer Profiles Customer Segmentation Data Integration Data Matching GDPR Compliance Personalization Predictive Modeling Customer Experience Features Action Management Analytics Customer Segmentation Dashboard Feedback Management Knowledge Management Multi-Channel Collection Sentiment Analysis Survey Management Text Analysis Trend Analysis Customer Journey Mapping Tools Features Action Management Attribution Modeling Behavioral Analytics Collaboration Customer Profiles Data Import / Export Predictive Analytics Surveys & Feedback Templates Product Analytics Features Attribution Automatic Data Capture Churn Reporting Customer Feedback Collection Customer Guidance Customer Journey Analytics Data Export Data History Retention Data Labeling Product Engagement Scoring Real-Time Data Analysis Touchpoint Analytics User Segmentation UX Features Animation For Mobile For Websites Heatmaps Prototyping Screen Activity Recording Unmoderated Testing Usability Testing User Journeys User Research Show More Features Business Process Management Features Access Controls / Permissions Alerts / Notifications Business Process Automation Business Rules Management Collaboration Process Change Tracking Process Mapping Process Modeling & Design Visual Workflow Management Customer Satisfaction Features 360 Degree Feedback Analytics Call Reporting Complaint Monitoring Feedback Collection Survey Management Customer Success Features Account Alerts Account Management Communication Management Customer Engagement Customer Lifecycle Management Health Score Onboarding Revenue Management Usage Tracking / Analytics Win / Loss Analysis Experience Management Features Action Management Analytics Customer Segmentation Dashboard Feedback Management Knowledge Management Multi-Channel Collection Sentiment Analysis Survey Management Text Analysis Trend Analysis Personalization Features A/B Testing Abandoned Cart Saver Account Based Marketing Behavioral Targeting Campaign Segmentation Content Analytics Contextual Targeting Customer Profiles Experience Management Recommendation Engine Website Personalization
Integrations Google Analytics Trello BI Book Continually Convert Experiences Invoca Marker.io Meltano Mixpanel New Relic PathPilot Pipedream Productboard SAP Store Singer Split Tableau Unbounce WordPress monday AI work platform Show More Integrations View All 70 Integrations	Integrations Google Analytics Trello BI Book Continually Convert Experiences Invoca Marker.io Meltano Mixpanel New Relic PathPilot Pipedream Productboard SAP Store Singer Split Tableau Unbounce WordPress monday AI work platform Show More Integrations View All 15 Integrations
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