AvidTrak vs. GoHighLevel Comparison


AvidTrak	GoHighLevel HighLevel	+	+
Learn More Update Features	Learn More Update Features	Add To Compare	Add To Compare


		Related Products CTM CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes. 939 Ratings Visit Website Phonexa Phonexa is an enterprise-grade tracking and distribution platform for calls, leads, fraud, and compliance, in addition to a fully integrated stack of tools that enable marketers to track and optimize performance. At the core of the Phonexa ecosystem are LMS Sync for intelligent lead management and lead distribution, and Call Logic for advanced call tracking, routing, AI Call Agents, and pay-per-call campaigns, each enhanced by automation and real-time analytics. With a global presence, Phonexa supports clients across diverse industries, including insurance, financial services, home services, and beyond. 244 Ratings Visit Website 800.com 800.com is a business phone and call tracking platform that helps small and growing businesses understand, manage, and respond to inbound calls more effectively. The platform provides local and toll-free numbers, call tracking, call recording, voicemail, SMS, and detailed call reporting so teams can see where calls come from and how they’re handled. Businesses use 800.com to track phone leads across websites, ads, social media, and offline marketing, improve response times, and follow up on missed calls. With integrations for Google Ads, GA4, Meta, Microsoft Ads, and popular CRMs, 800.com connects call data to marketing and sales workflows. The platform is easy to set up, flexible as businesses grow, and designed to turn phone calls into clearer insights and better customer experiences. 2,436 Ratings Visit Website Aircall Aircall is an AI-powered customer communications and intelligence platform that unifies phone, messaging, and call center operations. Designed for sales and support teams, it enhances every interaction with features like AI Voice Agents, real-time conversation coaching, and integrated WhatsApp messaging. With powerful analytics, call recording, and shared inboxes, teams gain clarity and can resolve customer issues faster. The platform is easy to set up, offering quick number claiming, seamless integrations, and customizable workflows. Trusted by over 23,000 companies worldwide, Aircall helps businesses improve connection rates, boost CSAT scores, and streamline onboarding. By combining automation with human-first AI, Aircall reduces busywork so teams can focus on building better customer relationships. 1,838 Ratings Visit Website CallHub CallHub is a digital organizing platform empowering political campaigns, nonprofits, advocacy groups, unions, and businesses with scalable outreach via calling, texting, email, and automation. The platform offers Predictive Dialer for high-volume campaigns, Power Dialer for personalized calls, and Auto Dialer. AI-powered Smart Insights categorize call sentiments. Dynamic Caller ID, Spam Shield, and SHAKEN/STIR compliance maximize answer rates. Text capabilities include Peer-to-Peer Texting, Text Broadcasts, and Text-to-Join with SMS/MMS support, URL tracking, and automated responses. Workflows automation enables multi-channel campaigns. The mobile app allows volunteers join campaigns from smartphones. CRM integrations with NationBuilder, NGP VAN, Salesforce, and Blackbaud ensure seamless sync. CallHub is SOC 2, ISO 27001, GDPR, and TCPA compliant. Trusted by 200,000+ campaigns, it has facilitated 1 billion calls and 750 million texts. 428 Ratings Visit Website Shape Software Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape's suite of services today. 136 Ratings Visit Website TollFreeForwarding Activate your new international phone number in 60 seconds. Choose from phone numbers in over 120+ countries and 1,000 cities. Forward your calls to any phone number in the world. Robust scheduling options allow you to route your calls based on the days and hours of your business. Route your calls to your main call center during business hours and to voicemail during non-business hours. Instantly view detailed information about calls made to your TollFreeForwarding phone number. Learn about your customers' call habits to help make decisions about outbound sales and follow-up. Keep track of your calls by recording all or some of your calls. Recorded calls are stored in call detail records and can be played or downloaded at any time. 3,231 Ratings Visit Website Community Phone Calling made modern. Your business number. Your employees' phones. Our amazing features. A dial menu spoken by our voice actors. Callers press numbers to make purchases, hear MP3s, connect to specific staff, and more. Make and answer calls using your number on multiple phones without the caller ever knowing. Employees hear secret in-house menus, transfer calls, and send voicemails to their email, all from their dialpad. These business features require no new software or hardware. Your dialpad come to life. Porting your business or personal number at the press of a button. Select from our menu of modern voice features for your business or personal line. We'll activate these features on your current phone for you. No work (or learning) required from you. We'll be here to transform your number whenever your desires change. 1,597 Ratings Visit Website TrafficGuard Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1). 89 Ratings Visit Website Act! Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes Interactive Quotes and Payments, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses. 554 Ratings Visit Website
About The call tracking platform of choice for Search, Display and Print Advertisers. AvidTrak was created to solve the offline conversion tracking problems that some of our clients were facing. Because of our know-how and expertise in internet advertising and PPC advertising we believe that our solution of call tracking is tailored for the professionals in our space. Track phone calls back to all your marketing and advertisement channels: Search, Social, Display and Print using AvidTrak supplied numbers and tracking software. Enterprise Call Tracking - Use Your Own Numbers and Minutes with AvidTrak software to save Big on call tracking costs. Use Dynamic Phone Number Insertion to know which PPC keyword works best in creating phone call leads. Use Conversion Path Report to know which web page(s) engage your audience and create calls. Record phone conversations of your incoming calls and playback on any device.	About All the tools you need in one platform without having to "duct-tape" multiple platforms together! Capture leads using our landing pages, surveys, forms, calendars, inbound phone system & more. Automatically message leads via voicemail, forced calls, SMS, emails, FB Messenger & more. Use our built in tools to collect payments, schedule appointments, and track analytics. HighLevel is a Full Suite Platform for Agencies. Included in the Platform is a full featured Page Builder to capture leads. Our intuitive platform allows you to create full featured websites with custom menus. Create high-performing and captivating landing pages all in one place. Built right in is the ability to capture leads through Surveys and capture forms. You can integrate directly with our page builder or embed them on your own sites. The major step for many business is to capture appointments and request appointments. We've built our own calendar application within HighLevel.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies that want to track online and offline call conversions.	Audience Sales and marketing teams and agencies
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Free Trial with $20 credit, no credit card required.. Usage fee of $2.00 per Phone Number and 6 cents per local minute and 7 cents per toll free minute. Volume discounts available. Free Version Supported Free Trial Supported	Pricing $97 per month Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 4.0 / 5 ease 3.0 / 5 features 4.0 / 5 design 4.0 / 5 support 2.0 / 5 Read all reviews
Pros & Cons from Real Users Pros Its a great call tracking solution. I use it for tracking my PPC campaigns. Cons I didn't find one. It have all I want, I can track all my campaigns hassle free.	Pros & Cons from Real Users Pros The features, seamless design and multiple integrations are a huge plus for Go High Level. Any amateur like myself can go ahead and create a company and begin with their affiliate almost instantly. Cons The support team, although friendly (except as of my most recent experience) seem to understand very little of what you need help with, as if they have less knowledge than the new user on how the site even functions.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information AvidTrak Founded: 2009 United States avidtrak.com	Company Information HighLevel Founded: 2016 United States www.gohighlevel.com
Alternatives Ringostat	Alternatives Pipedrive
CallSource	CoachIQ
WildJar	monday CRM monday.com
TeleCapture	Go4Clients
PhoneWagon View All	Mirabel's Marketing Manager Mirabel Technologies View All
Categories Call Center Supported Call Recording Supported Call Tracking Supported Conversion Tracking Supported Landing Page Supported Lead Management Supported Marketing Analytics Supported SMS Marketing Supported	Categories Appointment Scheduling Supported Bulk SMS Supported Business Text Messaging Supported Call Tracking Supported CRM Supported Digital Signature Supported Email Marketing Supported Landing Page Supported Lead Management Supported Reputation Management Supported Review Management Supported Sales Supported SMS Marketing Supported Survey Supported Website Builder Supported Workflow Automation Supported
Call Tracking Features Call Log Not Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Not Supported IVR / Voice Recognition Supported Keyword Tracking Supported Landing Page Features A/B Testing Supported Analytics Supported Drag & Drop Not Supported Form Creation Not Supported Real Time Editing Not Supported Responsive Not Supported SEO Management Not Supported Templates Not Supported Lead Management Features Activity Tracking Supported Campaign Management Supported Lead Capture Supported Lead Distribution Not Supported Lead Nurturing Not Supported Lead Scoring Supported Lead Segmentation Not Supported Pipeline Management Not Supported Prospecting Tools Not Supported Source Tracking Supported SMS Marketing Features 2-Way Messaging Supported Artificial Intelligence Not Supported Contact Management Not Supported Mass Texting Supported Message Personalization Not Supported MMS Not Supported Mobile Coupons Not Supported Mobile Keywords Not Supported Polls / Voting Not Supported Reporting/Analytics Not Supported Scheduled Messaging Supported Shortcodes Not Supported Text-to-Win Not Supported Show More Features Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported	SMS Marketing Features 2-Way Messaging Not Supported Artificial Intelligence Not Supported Contact Management Supported Mass Texting Supported Message Personalization Not Supported MMS Supported Mobile Coupons Supported Mobile Keywords Supported Polls / Voting Supported Reporting/Analytics Supported Scheduled Messaging Supported Shortcodes Supported Text-to-Win Supported Show More Features Appointment Scheduling Features Appointment Reminders Supported Automated Scheduling Supported Calendar Sync Supported Client Database Supported Group Scheduling Supported Mobile Access Supported Multi-Location Supported Online Booking Supported Online Payments Supported Recurring Appointments Supported Room Booking Management Supported Reputation Management Features Campaign Management Supported Gamification Supported Response Management Supported Review Generation Supported Review Monitoring Supported Sentiment Analysis Supported Social Media Metrics Supported Social Media Monitoring Supported White Label Not Supported
Integrations 1ClickWebsite Not Supported Blooio Not Supported Callab AI Not Supported Clero Not Supported CloseIQ Not Supported CrankWheel Not Supported FanBasis Not Supported FetchDesk AI Not Supported Grok Bot Not Supported Haber Chat Not Supported Latenode Not Supported Lobbie Not Supported Lucrative AI Not Supported Odella Not Supported PlusVibe Not Supported Primeforge Not Supported RentCast Not Supported SpiceX Not Supported Yaraa.ai Not Supported Show More Integrations	Integrations 1ClickWebsite Supported Blooio Supported Callab AI Supported Clero Supported CloseIQ Supported CrankWheel Supported FanBasis Supported FetchDesk AI Supported Grok Bot Supported Haber Chat Supported Latenode Supported Lobbie Supported Lucrative AI Supported Odella Supported PlusVibe Supported Primeforge Supported RentCast Supported SpiceX Supported Yaraa.ai Supported Show More Integrations View All 133 Integrations
Claim AvidTrak and update features and information Claim AvidTrak and update features and information	Claim GoHighLevel and update features and information Claim GoHighLevel and update features and information