Mixpanel vs. Smaply Comparison


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About At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.	About Smaply is the leading platform for journey management, empowering teams to design, manage, and scale customer journeys across organizations. Built for those who put customers at the heart of their operations, Smaply offers robust tools to visualize journey maps and personas, enabling clear alignment and shared understanding across departments. Getting started has never been easier – no more fear of the blank page! With Smaply AI you can create a journey map in minutes, while still being 100% in control every step of the way. With Smaply’s journey management functionality, you can create structured journey hierarchies, maintain consistency across touchpoints, and manage journeys as dynamic, living assets. The platform supports centralized governance while offering flexibility, making it ideal for scaling CX initiatives in complex organizations. One of Smaply’s key strengths is its rich ecosystem of integrations, such as Google Analytics, Microsoft 365, Jira any many more.
Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Designed for engineering, product, design, and analytics/data teams searching for a solution to manage their operations	Audience Small teams who are starting out with customer journey mapping, large organizations that want to scale their journey management across the organization
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $89 per month Free Version Supported Free Trial Supported	Pricing €390.00/year We offer 4 pricing tiers: - free plan - repository (€390.00/year) - framework (€690.00/year) - governance (€990.00/year) Also we offer a discount for NGOs, educational purposes, and public services. Free Version Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.5 / 5 features 4.8 / 5 design 4.8 / 5 support 4.6 / 5 Read all reviews	Reviews/Ratings Overall 4.5 / 5 ease 4.7 / 5 features 4.6 / 5 design 4.3 / 5 support 4.1 / 5 Read all reviews
Pros & Cons from Real Users Pros The software is straightforward to use; the learning curve is effortless to overcome. The support is an added plus to its advantages because it helps to maintain excellent performance. Mixpanel has proven to be a successful program encompassing a very stable line of work through excellent mechanisms. Mixpanel's environment is quite lovely and provides many tools, especially analytics, to help understand our business's day-to-day running. Its interface is spotless, simple, and pleasing to the users' eye. My data analytics and interpretation of the data have played an essential role in our decision-making. This application has the advantages of giving us a prominent advance in the management and response of all our internal failures and give us an opportunity to take action on marketing and business campaigns. It allows us to perform management analysis on our website and social networks and give us predictive results to apply digital marketing strategies. We found that this application has provided us with innovation when receiving responses from our failures and giving us the opportunity to take marketing actions with its campaign management functions, tracking of interactions between users, analysis of our web pages and a predictive analysis to determine our opportunities in the market. Mixpanel offers an interesting proposal of analytics showing us accurate and clear statistics about the interaction that users have within our web portals. The specialty of this tool is that it offers us a detailed analysis that shows us what information within our page is most shared on social networks by users who visit us. Cons Mixpanel has no built-in guides to help solve problems without contacting support. The graphs could be improved, be more detailed, and I wouldn't say I like that they can't be exported from the application; the visualization is only possible within the dashboard. Its reporting functionality is excellent. We find it unfavorable that Mixpanel does not have an analysis and results in real time but every three hours or daily which does not allow us to take immediate action on any failure or opportunity. Similarly, it is a limitation that its extension is only for mobile devices and we consider that its usability would also be usable from a computer. Since Mixpanel is a purely mobile application, we find it difficult to manage its platform since it is more complete and professional through a computer on certain occasions. Similarly, it does not provide any kind of real-time data, whether data, reports and statistics. One of the biggest drawbacks that organizations that choose to use this service may encounter is that although they have a simple and practical functionality, it is necessary to have some training or prior technical knowledge so that no problems arise in the future due to the complexity of the analytical issue.	Pros & Cons from Real Users Pros A simple tool that I can use as a hub for my journey maps. I really like that i can visualize multiple personas on one map, or see current-state and future-state journeys on the same map. Easy to learn, web-based, simple to navigate, exporting features. The tool is super easy to set up and assign team members. The ways I can use Smaply to shape my thinking and creative are just awesome... and so many use cases for this software! For some projects, I use it for messaging to different audiences. I'm also using it to create stories: personas=characters, journey maps=plot. For a particular project, it's easy and interesting to build multiple personas from available data. Building over-time journeys for them is fairly straightforward too. One very nice feature: Link several journeys together. Another feature I like is "stages." After I've analyzed the journey maps, I can relocate persona maps to fit under similar stages. Smaply also has something unique -- and brilliant called stakeholder maps. I plan to build them for each point in personas' journey maps. Essentially, it is a who-to-whom network graph, where you can specify the nature of every link. Wow! It is very easy to find your way in Smaply. Every button is explained, and you can easily create a journey. It also has a lot of features to support the journey and can be connected with different programs. Useful to compare two different journeys too. I LOVE the idea that multiple journeys can be linked or seen in one large format. Most of the journeys I've seen in other platforms are 1 (once in a while 2 at the most). They don't tell the full story that Smaply can. Cons I personally don't like the current interface, however they seem to work on it and I'm curious about the new version that's to come. No undo (CTRL-Z) no simultaneous collaboration, and sometimes there is a lag for saving changes. - I'd like to be able to add multiple Stages. It would allow multiple ways of looking at processes. - I can't figure out how to alter the pop-up form for "Steps," and would like to be able to change it. I find the export options limited. The only way you can see the whole journey is through poster, but it is too big and you can't read without zooming in. Also, you can only design the journey from one person perspective -and this creates a problem. For example, sometimes, we want to show a continuous process where employee starts to do something and HR takes it over from them. But then, the lane of HR becomes empty during employee's actions and this does not look very well in the poster overview. Lastly, two person can't work in the same map at the same time. Limited options for final presentation views are a bit concerning.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Mixpanel Founded: 2009 United States mixpanel.com	Company Information Smaply Founded: 2012 Austria www.smaply.com
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Categories AB Testing Supported Conversion Tracking Supported Customer Engagement Supported Customer Journey Mapping Tools Supported Customer Retention Supported Data Analysis Supported Digital Analytics Supported eCommerce Analytics Supported eCommerce Tools Supported Machine Learning Supported Marketing Analytics Supported Mobile App Analytics Supported Predictive Analytics Supported Product Analytics Supported Product Management Supported Web Analytics Supported Website Optimization Tools Supported	Categories Business Process Management Supported Customer Data Platforms (CDP) Supported Customer Experience Supported Customer Journey Mapping Tools Supported Customer Satisfaction Supported Customer Success Supported Experience Management Supported Personalization Supported Product Analytics Supported UX Supported
Customer Journey Mapping Tools Features Action Management Not Supported Attribution Modeling Not Supported Behavioral Analytics Supported Collaboration Supported Customer Profiles Supported Data Import / Export Supported Predictive Analytics Supported Surveys & Feedback Not Supported Templates Not Supported Show More Features AB Testing Features Audience Targeting Supported Campaign Segmentation Supported Funnel Analysis Supported Heatmaps Not Supported Landing Pages / Web Forms Not Supported Multivariate Testing Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Not Supported Test Scheduling Supported Visual Editor Supported Customer Engagement Features Analytics Supported Churn Management Supported Communication Management Supported Community Management Supported Content Syndication Not Supported Feedback Collection Supported Gamification Not Supported Live Chat Not Supported Video Content Supported Data Analysis Features Data Discovery Not Supported Data Visualization Supported High Volume Processing Supported Predictive Analytics Supported Regression Analysis Not Supported Sentiment Analysis Not Supported Statistical Modeling Not Supported Text Analytics Not Supported Machine Learning Features Deep Learning Not Supported ML Algorithm Library Supported Model Training Supported Natural Language Processing (NLP) Not Supported Predictive Modeling Supported Statistical / Mathematical Tools Supported Templates Not Supported Visualization Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Not Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Not Supported Social Media Metrics Not Supported Website Analytics Supported Mobile App Analytics Features A/B Testing Supported Channel Attribution Not Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Supported Retention Tracking Supported Revenue Tracking Not Supported Uninstall Tracking Not Supported Predictive Analytics Features AI / Machine Learning Supported Benchmarking Not Supported Data Blending Not Supported Data Mining Not Supported Demand Forecasting Not Supported For Education Not Supported For Healthcare Not Supported Modeling & Simulation Not Supported Sentiment Analysis Not Supported Product Management Features Collaboration Supported Feedback Collection Not Supported Idea Management Supported Milestone Tracking Supported Prioritization Supported Product Roadmapping Supported Release Management Not Supported Requirements Management Not Supported Resource Management Supported Workflow Management Not Supported Web Analytics Features Campaign Management Not Supported Conversion Tracking Not Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Not Supported Multiple Site Management Not Supported Pageview Tracking Not Supported Referral Source Tracking Not Supported Site Search Tracking Not Supported Time on Site Tracking Not Supported User Interaction Tracking Supported Website Optimization Tools Features Competitor Analysis Not Supported Content Management Not Supported Keyword Research Tools Not Supported Link Management Not Supported Performance Metrics Supported Problem Area Alerts Supported	Customer Journey Mapping Tools Features Action Management Not Supported Attribution Modeling Not Supported Behavioral Analytics Not Supported Collaboration Supported Customer Profiles Supported Data Import / Export Supported Predictive Analytics Not Supported Surveys & Feedback Not Supported Templates Supported Product Analytics Features Attribution Not Supported Automatic Data Capture Not Supported Churn Reporting Not Supported Customer Feedback Collection Supported Customer Guidance Supported Customer Journey Analytics Supported Data Export Supported Data History Retention Not Supported Data Labeling Not Supported Product Engagement Scoring Not Supported Real-Time Data Analysis Supported Touchpoint Analytics Supported User Segmentation Supported Show More Features Business Process Management Features Access Controls / Permissions Not Supported Alerts / Notifications Not Supported Business Process Automation Not Supported Business Rules Management Not Supported Collaboration Supported Process Change Tracking Not Supported Process Mapping Supported Process Modeling & Design Supported Visual Workflow Management Supported Customer Data Platforms (CDP) Features Behavioral Analytics Not Supported Campaign Management Not Supported Customer Profiles Supported Customer Segmentation Not Supported Data Integration Supported Data Matching Not Supported GDPR Compliance Supported Personalization Not Supported Predictive Modeling Not Supported Customer Experience Features Action Management Not Supported Analytics Supported Customer Segmentation Not Supported Dashboard Supported Feedback Management Supported Knowledge Management Supported Multi-Channel Collection Not Supported Sentiment Analysis Not Supported Survey Management Not Supported Text Analysis Not Supported Trend Analysis Not Supported Customer Satisfaction Features 360 Degree Feedback Not Supported Analytics Not Supported Call Reporting Not Supported Complaint Monitoring Not Supported Feedback Collection Supported Survey Management Not Supported Customer Success Features Account Alerts Not Supported Account Management Supported Communication Management Supported Customer Engagement Supported Customer Lifecycle Management Supported Health Score Not Supported Onboarding Supported Revenue Management Not Supported Usage Tracking / Analytics Not Supported Win / Loss Analysis Not Supported Experience Management Features Action Management Not Supported Analytics Supported Customer Segmentation Supported Dashboard Supported Feedback Management Supported Knowledge Management Supported Multi-Channel Collection Supported Sentiment Analysis Not Supported Survey Management Not Supported Text Analysis Not Supported Trend Analysis Not Supported Personalization Features A/B Testing Not Supported Abandoned Cart Saver Not Supported Account Based Marketing Not Supported Behavioral Targeting Not Supported Campaign Segmentation Not Supported Content Analytics Not Supported Contextual Targeting Not Supported Customer Profiles Supported Experience Management Supported Recommendation Engine Not Supported Website Personalization Not Supported UX Features Animation Not Supported For Mobile Not Supported For Websites Not Supported Heatmaps Not Supported Prototyping Supported Screen Activity Recording Not Supported Unmoderated Testing Not Supported Usability Testing Not Supported User Journeys Supported User Research Supported
Integrations Figma Supported 5X Supported Adverity Supported Airbyte Supported ChurnZero Supported DevHub Supported Freshsuccess Supported GetResponse Supported GetTerms Supported HappyFox Chat Supported Ikigai Supported Intercom Supported Matillion Supported Metadome.ai Autodome Supported Miro Not Supported Optimal UX Supported Optimizely One Supported Skypoint AI Platform Supported Survicate Supported UXPressia Supported Show More Integrations View All 307 Integrations	Integrations Figma Supported 5X Not Supported Adverity Not Supported Airbyte Not Supported ChurnZero Not Supported DevHub Not Supported Freshsuccess Not Supported GetResponse Not Supported GetTerms Not Supported HappyFox Chat Not Supported Ikigai Not Supported Intercom Not Supported Matillion Not Supported Metadome.ai Autodome Not Supported Miro Supported Optimal UX Not Supported Optimizely One Not Supported Skypoint AI Platform Not Supported Survicate Not Supported UXPressia Not Supported Show More Integrations View All 15 Integrations
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