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About

Enterprise-level digital analytics and customer engagement platform that helps you enhance every customer interaction and deliver a better experience with data-driven insight. Comprehend and enhance every customer interaction. Take real-time actions. Start delivering a better experience. Collect customer behavioral data across your channels automatically from day 1 – without custom development. See each individual customer interaction under a unified customer profile. Analyze customer paths and journeys with visual dashboards. Deep dive into the reason behind with out-of-the box analytics reporting and Dataroid’s data lake. Measure real-time engagement metrics for your communication. Use Dataroid to better understand your customer behavior, enhance digital product experience, and drive retention.

About

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Supported
On-Premises Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Digital analytics and Customer Engagement platform that helps enterprises to enhance every individual customer experience through deep customer insights

Audience

Organizations interested in a cloud or on-premises open source web analytics solution

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Not Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

$23 per month
Free for on-premise use
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 4.5 / 5
design 4.5 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • We have been using Matomo for about a year (we are a web design company), and we keep adding it to the sites we host for our customers. They are very happy with it, particularly as it is far more friendly for occasional users to understand than Google Analytics. The API is good as well. We develop our own website CMS (Zenario) and have integrated Matomo into it; we've managed to create an experience where analytics appear to administrators while in their site, with a link to the Matomo system for further analysis.
  • It gives insightful user analytics. Very easy to implement and the dashboard provides various graphical analytics. The best alternative of Google Analytics platform. A best open-source analytics platform.

Cons

  • Nitpick... the user management system (resetting password etc.) is a little odd and occasionally when creating a user it seems a bit flaky. But really, not much I don't like!
  • Overall it's an outstanding open-source analytics platform.

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

Dataroid
Turkey
www.dataroid.com

Company Information

Matomo
Founded: 2007
New Zealand
matomo.org

Alternatives

Alternatives

Extellio

Extellio

Extellio International AB

Categories

Categories

AB Testing Supported
Content Analytics Supported
Digital Analytics Supported
Heatmap Supported
Web Analytics Supported

Mobile App Analytics Features

A/B Testing Supported
Channel Attribution Not Supported
Cohort Analysis Supported
Funnel Analysis Not Supported
In-App Events Tracking Not Supported
Push Notifications Supported
Retention Tracking Not Supported
Revenue Tracking Not Supported
Uninstall Tracking Not Supported

Web Analytics Features

Campaign Management Supported
Conversion Tracking Supported
Form Analytics Not Supported
Goal Tracking Not Supported
Keyword Tracking Not Supported
Multiple Site Management Not Supported
Pageview Tracking Not Supported
Referral Source Tracking Not Supported
Site Search Tracking Not Supported
Time on Site Tracking Not Supported
User Interaction Tracking Not Supported

Customer Engagement Features

Analytics Not Supported
Churn Management Supported
Communication Management Not Supported
Community Management Not Supported
Content Syndication Not Supported
Feedback Collection Not Supported
Gamification Not Supported
Live Chat Not Supported
Video Content Not Supported

Mobile Marketing Features

Channel Attribution Not Supported
Contextual Targeting Supported
Coupons Not Supported
Email Marketing Not Supported
Engagement Monitoring Not Supported
In-App Marketing Not Supported
Location-Based Marketing Not Supported
Push Notifications Supported
Text Messaging Not Supported
Text-to-Win Not Supported

Product Analytics Features

Attribution Not Supported
Automatic Data Capture Not Supported
Churn Reporting Not Supported
Customer Feedback Collection Not Supported
Customer Guidance Not Supported
Customer Journey Analytics Supported
Data Export Not Supported
Data History Retention Not Supported
Data Labeling Not Supported
Product Engagement Scoring Not Supported
Real-Time Data Analysis Not Supported
Touchpoint Analytics Not Supported
User Segmentation Not Supported

Push Notifications Features

A/B Testing Supported
Analytics Not Supported
Campaign Segmentation Supported
Contextual Targeting Supported
Device Targeting Not Supported
Expiry Notifications Not Supported
Geo Targeting Not Supported
Mobile Notifications Supported
Notification Scheduling Not Supported
Visual Notifications Not Supported
Web Notifications Not Supported

Mobile App Analytics Features

A/B Testing Supported
Channel Attribution Supported
Cohort Analysis Supported
Funnel Analysis Supported
In-App Events Tracking Supported
Push Notifications Not Supported
Retention Tracking Supported
Revenue Tracking Supported
Uninstall Tracking Not Supported

Web Analytics Features

Campaign Management Supported
Conversion Tracking Supported
Form Analytics Supported
Goal Tracking Supported
Keyword Tracking Supported
Multiple Site Management Supported
Pageview Tracking Supported
Referral Source Tracking Supported
Site Search Tracking Supported
Time on Site Tracking Supported
User Interaction Tracking Supported

AB Testing Features

Audience Targeting Not Supported
Campaign Segmentation Not Supported
Funnel Analysis Supported
Heatmaps Supported
Landing Pages / Web Forms Supported
Multivariate Testing Not Supported
Split Testing Supported
Statistical Relevance Analysis Supported
Surveys Not Supported
Test Scheduling Supported
Visual Editor Not Supported

Business Intelligence Features

Ad Hoc Reports Not Supported
Benchmarking Not Supported
Budgeting & Forecasting Not Supported
Dashboard Supported
Data Analysis Supported
Key Performance Indicators Supported
Natural Language Generation (NLG) Not Supported
Performance Metrics Supported
Predictive Analytics Not Supported
Profitability Analysis Not Supported
Strategic Planning Not Supported
Trend / Problem Indicators Not Supported
Visual Analytics Supported

Heatmap Features

Behavioral Mapping Not Supported
Dashboard Not Supported
Dynamic Maps Not Supported
Element Analytics Not Supported
Embeddable Maps Not Supported
For Sales Not Supported
For Science Not Supported
Radial Mapping Not Supported
Territorial Mapping Not Supported
Website Analytics Supported

Marketing Analytics Features

A/B Testing Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Supported

Website Optimization Tools Features

Competitor Analysis Not Supported
Content Management Not Supported
Keyword Research Tools Not Supported
Link Management Not Supported
Performance Metrics Supported
Problem Area Alerts Not Supported

Integrations

Activepieces Not Supported
Cal ID Not Supported
Contentserv Not Supported
CookieHub Not Supported
Data Virtuality Not Supported
Discourse Not Supported
Dome Not Supported
HostBill Not Supported
ITONICS Not Supported
Mazaé Not Supported
ODOSCOPE Not Supported
Sociuu Not Supported
VPiX 360 Not Supported
Varify.io Not Supported
VersaCommerce Not Supported
Webflow Not Supported
Workers by Delos Not Supported
Wplino Not Supported
iubenda Not Supported
upSWOT Not Supported

Integrations

Activepieces Supported
Cal ID Supported
Contentserv Supported
CookieHub Supported
Data Virtuality Supported
Discourse Supported
Dome Supported
HostBill Supported
ITONICS Supported
Mazaé Supported
ODOSCOPE Supported
Sociuu Supported
VPiX 360 Supported
Varify.io Supported
VersaCommerce Supported
Webflow Supported
Workers by Delos Supported
Wplino Supported
iubenda Supported
upSWOT Supported
Claim Dataroid and update features and information
Claim Dataroid and update features and information
Claim Matomo and update features and information
Claim Matomo and update features and information