Amplitude vs. Insightech Comparison


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About Amplitude is a digital analytics platform that helps organizations understand user behavior, improve customer experiences, and accelerate product growth with AI-powered insights. The platform combines product analytics, web analytics, session replay, experimentation, feature management, data governance, and AI agents in a single solution. Its AI capabilities allow teams to ask natural-language questions, automate recurring analysis, and receive actionable recommendations directly within their preferred AI tools. Amplitude also enables businesses to launch experiments, personalize user experiences, collect customer feedback, and measure the impact of every product change. With integrations, governance controls, and enterprise-grade security, it provides trusted data for product, engineering, marketing, and executive teams. Amplitude helps organizations make faster, data-driven decisions that improve acquisition, retention, monetization, and overall digital experiences.	About Insightech provides digital teams with clear digital experience insights unhindered by sampled or incomplete data. With Insightech you get all the tools to do thorough marketing reporting, page content analysis, conversion funnel optimisation and website re-platforming in one easy-to-install and run solution. Also benefit from dedicated support, workshops and training to ensure continued success as you advance your organisation's experience analytics capability. Dive deep into your raw data to discover and resolve payment issues, website bugs and coupon code errors with the following features: - Session Replay - Clickmaps - Scrolling Heatmaps - Form Analysis tools - Conversion Funnels - Marketing Analytics Dashboards - Chrome extension plugin which turns your live website into an analytics dashboard
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Amplitude is ideal for product managers, growth teams, marketers, data analysts, engineers, and enterprise organizations seeking AI-powered product analytics, experimentation, customer insights, and digital experience optimization	Audience Retail, Insurance, Financial Services, Banking
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Free Free Version Supported Free Trial Supported	Pricing $10,000 per annum Flexible pricing based on pageviews, data retention, data storage location and level of support. Please request a quote from our team to get an accurate custom estimate of cost. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.0 / 5 ease 3.0 / 5 features 5.0 / 5 design 4.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros With Amplitude, I like that it is a software that is capable to bring out all the possible analytics about the products. It has many different settings and options for analytics and it is possible to get insights in different depths, I like the tool to analyze behavior as it interacts with many aspects to come to a conclusion, such as clicks, views, and more, it goes beyond the basic things and it gains insights that allow us to know which are our most important customers, the demographic and what we can do to improve and increase our leads. Additionally, with Amplitude, I like that we are able to study and measure the engagement of our customers, knowing which customers are more loyal and are happy with our products, knowing exactly the way they interact with us and figure out what aspects of our products or social media is driving down engagement, or driving it up. Amplitude is an innovative, intuitive software that provides good graphs in real time and it is totally customizable thanks to the technology that powers it, it is a software with a lot of intelligence that allows the user to build a set of rules and next steps once the insights have been delivered, in order to start improving the areas that are lacking, it helps optimize the customer engagement and provide the needed help to understand what is going on behind the scenes. Cons What I do not like about Amplitude is the way that the software feels like the first times, it is an incredible software but it lacks the needed and important guides in order to learn be able to fully implement it in a short amount of time. In order to implement it, we needed a lot of help in order to figure out how the software can be used at its most capacity, thankfully, the support was incredibly helpful and was able to attend our questions in a timely manner, and we were able to set everything up. But when it comes to self-assistance, Amplitude does not have this tool implemented very well.
Training Documentation Not Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Amplitude Founded: 2012 United States amplitude.com	Company Information Insightech Founded: 2019 Australia www.insightech.com
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Categories Business Intelligence Supported Customer Journey Mapping Tools Supported Data Analysis Supported Digital Analytics Supported Mobile App Analytics Supported Product Analytics Supported Web Analytics Supported	Categories Digital Analytics Supported Digital Experience Platforms (DXP) Supported Web Analytics Supported
Show More Features Mobile App Analytics Features A/B Testing Not Supported Channel Attribution Not Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Not Supported Push Notifications Not Supported Retention Tracking Supported Revenue Tracking Supported Uninstall Tracking Not Supported	Web Analytics Features Campaign Management Not Supported Conversion Tracking Supported Form Analytics Supported Goal Tracking Not Supported Keyword Tracking Not Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Supported User Interaction Tracking Supported Show More Features Digital Experience Platforms (DXP) Features Alerts / Notifications Supported Auto-Tagging Supported Blogs Not Supported Calendar Not Supported Content Modeling Not Supported Digital Asset Management Not Supported File Sharing Not Supported Form Builder Not Supported Forums / Message Boards Not Supported Headless CMS Not Supported Knowledge Base Not Supported Performance Monitoring Supported Personalization / Segmentation Supported Reporting / Analytics Supported Surveys / Polls Not Supported Templates Not Supported User Management / Permissions Not Supported Version Control Not Supported Wiki Not Supported Workflow Management Not Supported
Integrations Adobe Analytics Supported Appcues Supported BI Book Supported BigLittle RevenUp Supported Churned Supported Cocodly Supported ConfigCat Supported Datazoom Supported Google Analytics Not Supported Iterable Supported Ketch Supported Kochava Supported Lantern Supported Luca Supported Matia Supported Micromerce Supported RNDpoint Supported Seam AI Supported Singer Supported Workato Supported Show More Integrations View All 181 Integrations	Integrations Adobe Analytics Supported Appcues Not Supported BI Book Not Supported BigLittle RevenUp Not Supported Churned Not Supported Cocodly Not Supported ConfigCat Not Supported Datazoom Not Supported Google Analytics Supported Iterable Not Supported Ketch Not Supported Kochava Not Supported Lantern Not Supported Luca Not Supported Matia Not Supported Micromerce Not Supported RNDpoint Not Supported Seam AI Not Supported Singer Not Supported Workato Not Supported Show More Integrations View All 4 Integrations
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