Alternatives to SAP Marketing Cloud
Compare SAP Marketing Cloud alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to SAP Marketing Cloud in 2024. Compare features, ratings, user reviews, pricing, and more from SAP Marketing Cloud competitors and alternatives in order to make an informed decision for your business.
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HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot CRM is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot CRM includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes. -
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Mapp Marketing Cloud
Mapp
Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website.Starting Price: $3050/month -
3
ZoomInfo SalesOS
ZoomInfo
Maximize productivity, accelerate pipeline and reach the revenue potential you didn’t imagine possible with ZoomInfo SalesOS. Build an account universe based on your Ideal Customer Profiles and reach decision makers with the largest B2B contact database of 65M+ direct dial phone numbers and 150M+verified email addresses. Identify and reach prospects at the beginning of their buyer’s journey by tracking companies researching solutions like yours across the web. Discover and connect with decision makers from companies exploring your business website. Analyze customer calls, meetings, and emails to drive process changes that impact your bottom line. Build and execute multi-touch sales cadences with our native phone dialer and email tool. Shorten your sales cycle with ZoomInfo Chat, an easy-to-use, data-driven chat bot tool. Set real-time lead alerts to engage best-fit buyers or automate lead-qualifying interactions to free up your internal team. -
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Demandbase
Demandbase
Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers. -
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RollWorks
RollWorks
Whether you’re starting out or scaling up, RollWorks helps you confidently grow revenue by focusing on the right accounts at the right time. Run account-based programs that deliver the right message on the right channel at the right time to the right audience. Whether your goal is new business or expansion, turn your target accounts into opportunities faster than ever. Lay the foundation for your marketing programs. Identify your ideal customer profile, select target accounts, and find key contacts. Run effective cross-channel campaigns. Engage your ICP, target accounts, and key buyers, with ads and sales automation. Have full visibility into your impact. Measure the effectiveness of your ABM at both the account and contact level. This ready-to-go, boss-approved ABM planning template deck will set you up for major props at your next meeting. We created it for you to make it yours. -
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Emarsys
SAP
Deliver the predictable, profitable outcomes that your business demands. And the highly personalized omnichannel experiences that your customers deserve. Eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. Rapidly aligns business objectives with proven, industry-specific customer engagement strategies crowdsourced from leading brands. Delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results. Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience – not just individual channels. Enables fully personalized communication with your customers across all channels, with optimized content for email, social, mobile, web, and direct mail. -
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SALESmanago
Benhauer
We help eCommerce businesses grow sales through deep customer understanding and seamless multi-channel interactions. Our approach collects real-time data on transactions, preferences, and website behavior, stored and managed in our Customer Data Platform. This data powers our Omnichannel Marketing Automation and AI-driven personalization. Our platform, co-developed with e-commerce marketers, introduces innovative tools like zero-party data collection, AI email design, and flexible workflows to address e-commerce challenges. Trusted by global brands like Adidas, Converse, and Crocs, we consistently deliver a 5-10x conversion boost and 40% annual growth, recognized by G2 for excellence. Think of us as an extension of your marketing team, always focused on delivering value, starting with a custom Growth Plan tailored to your business.Starting Price: 0 -
8
CaliberMind
CaliberMind
CaliberMind empowers B2B marketers to optimize pipeline and revenue growth by elevating the insights they need. Integrating your entire tech stack with your CRM allows for easy access to marketing ROI. When early funnel activity can be tied to sales productivity, it’s easy to advocate for the tools your team needs to be effective. These insights also make marketing’s value to the organization a no-brainer. Predicting marketing revenue should be easy. The average marketer has two dozen tools in their marketing tech stack, and instead of making insights clearer, merging information is a struggle. See how our customers are using real-time insights to deliver the right message to the right people at the right time. Marketers waste too much time digging through heaps of data to figure out what happened last quarter. With trend data displayed in an easy-to-read format, it’s easy to spot—and correct for—a gap in pipeline two quarters out.Starting Price: $20000.00/year -
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Terminus
Terminus Software
We Power High-Performing Go-to-Market Teams™ Transform how your company generates revenue. Terminus is for sales and marketing teams who care more about generating revenue than generating leads. The foundation of Terminus is our Data Studio. There you can easily understand and prioritize the right targets through firmographic, intent, engagement, psychographic and relationship data. Terminus lets you deliver personalized messages to the right audiences no matter where they are. Orchestrate consistent experiences across display and social advertising, chat, email, and web personalization. Terminus keeps your go-to-market teams aligned from the first touch all the way through renewal and expansion by seamlessly pulling together all of your account data. Automatically alert sales to meaningful engagements, centralize account information, and deliver better pipeline prediction to accelerate opportunities. -
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Ortto
Ortto
Connect your data, segment your audience, deliver seamless experiences, and measure success simply. Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to your business. Powerful segmentation allows you to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data. Send the right message, to the right person, at the right time. Connect with your audiences across the entire customer journey with hyper-personalized omnichannel experiences. It’s intelligent automation that feels human. Data should make decisions simpler, not more complicated. Empower your whole team to make data-driven decisions with insightful visual analytics and reports, while custom dashboards keep your team on target.Starting Price: $509 per month -
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Algonomy
Algonomy
Algonomy’s real-time CDP helps marketers provide consistent personalized customer engagement in the moment. It enables real-time activation of audiences by unifying customer identities across online and offline channels for a single view. It is built for retail with the ability to track customer behavior using 1,200+ measures and dimensions out of the box. It uses ML algorithms to create micro-segments, throw up deep insights and uncover marketing opportunities throughout the customer lifecycle. -
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Factors.ai
Factors.AI
Factor-in your marketing efforts to decode customer behaviour, optimize ROI, and determine marketing’s influence on pipeline and revenue. Robust out of the box integrations to your martech stack, resulting in a 1 week onboarding cycle. Flexible and configurable attribution engine to allocate conversion credit to relevant touchpoints. Consumer grade User Experience for Analysis, defining Custom Events and Dimensions. Library of curated templates based on the best practices from high-performing teams across the globe. Stitch customer journeys from first touch to closed won, to get an integrated view of marketing performance. AI Engine that continuously analyses and diagnoses key metrics, highlighting insights and recommendations. Get a holistic view of the entire Marketing Funnel, minus all dependencies.Starting Price: $99 per month -
13
BuyerGenomics
BuyerGenomics
Software that learns, acquires, & grows customers to maximize growth with mathematical certainty. The intelligent use of machine learning and marketing automation makes the entire predictive marketing process smarter, easier, & a better experience for your customers online and offline. Much more than an old CDP, legacy ESP or CRMs… BuyerGenomics has become the Predictive Marketing Automation (PMA) tool of choice for modern retail marketers. Capturing and organizing customer data is table stakes. BuyerGenomics continuously updates its 360-degree, omnichannel customer profile. As a result BG adapts the contents of the marketing it deploys and the timing of the marketing to produce the most relevant and valuable experience for your customer. So while BuyerGenomics is converting the insights it derives on individual customers into action and revenues, it also produces analytics that inform your marketing strategy in meaningful ways. -
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Synerise
Synerise
Synerise is an AI-driven Customer Data & Experience Platform (CDXP). Comprehensive, data-driven solution that centralizes and utilizes customer data to enhance marketing and engagement. Leveraging advanced artificial intelligence, Synerise aggregates data from various sources, creating detailed, real-time customer profiles. Key Strengths of Synerise Synerise excels in several key areas that set it apart from other platforms: - Real-time capabilities. Powered by TerrariumDB, our proprietary database engine designed specifically for behavioural intelligence, real-time computing - AI Engine. The quality of AI algorithms confirmed by successful participation in: Rakuten Data Challenge 2020; Twitter RecSys AI Challenge 2021; KDD Cup 2021; Booking.com AI Challenge 2021 - Time-To-Market. Confirmed by numerous successful implementations across various clients from various industries. -
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Lexer
Lexer
Lexer is the Customer Data & Experience Platform of choice for leading brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more. As the only CDP built for retail, we help the world’s most iconic brands drive incremental sales from improved customer engagement. With one of the simplest onboarding processes in the industry, Lexer cleanses and combines data into an enriched single view of the customer with no heavy-lifting required from our customers. We unify data from any system and enrich it with AI-powered predictive analytics, third-party data, and targeted surveys. With CDP-powered insights fueling every use case, Lexer acts as the all-in-one hub for every customer-facing team—including marketing, ecommerce, retail and service. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. -
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Influ2
Influ2
Influ2 is the first person-based marketing platform, pioneering a new approach to account-based marketing. The solution empowers B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company has 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users to build an audience, upload personalized messages and visuals, and monitor all the interactions on both account and individual levels. The behavioral scoring model identifies leads before they submit a lead form. Influ2 includes a person tracker, so marketers can see everyone who has interacted with their campaign by name, company, and other related data. Having this information helps B2B marketers develop more thoughtful and engaging campaigns that result in a 4-7x increase in leads. -
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N.Rich
N Technologies
An ABM platform that has the superior advertising component, with rich segmentation, campaign and opportunity analytics features. Our customers use us to deliver content to their target accounts in a personalised way, generating engagement and 1st party intent data. The data generated is used to trickle down to the relevant individual for a more personalised approach, increasing the chances of a successful business transaction. Split your target account list into several buckets to increase the relevancy of your content when advertising your value proposition. Make use of our segmentation features to increase your reach based on firmographic and technographic data. Separate high intent accounts and target them with lead generation content. -
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Marketo
Marketo
Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.Starting Price: $895 per month -
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MoEngage
MoEngage
MoEngage is an Insights-led customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, Ola, and BigBasket - MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities - -
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Metadata.io
Metadata
Generate demand, not just leads. Metadata is the leading demand generation platform for MQLs, pipeline, ABM, growth, and more. Data driven demand turn accounts into customers. Create a closed-loop B2B demand engine. Integrate your marketing stack, content assets, and goals - Metadata does the rest. Discover your marketing sweet spot. Build audiences using technology usage, buyer intent, firmographic, marketing automation, and CRM data sources. Access to 1.2B contact profiles. Experiment and learn at scale. Metadata’s AI generates hundreds of tests, so you don’t have to! Pinpoint the best performing combinations of creatives, audiences, and results that engage your accounts. Identify demand, optimize to revenue and repeat. Performance, attribution reporting based on pipeline generated, account engagement, existing pipeline influenced, and more. Built to solve the common pains of B2B marketers. We’re committed to building an industry leading and solution for companies. -
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Kwanzoo
Kwanzoo
Kwanzoo delivers the industry’s first Open Go-to-Market (GTM) platform that operationalizes the entire GTM process across all customer-facing roles. Leaders across marketing, sales and success can operate from a single, consistent GTM framework across departments, consolidate their tech stack, and receive actionable insights from a single source of truth. B2B growth, operations and analytics leaders get 6 core GTM capabilities all in one platform - Account-based Marketing, iPaaS, BI & Analytics, Data Lake, Attribution and Sales Intelligence. The platform supports native program execution including best-in-class account-based (ABM) advertising, retargeting and website personalization. 167+ “out-of-the-box” connectors and a point and click API builder you'll integrate easily with all marketing, sales, success, & paid media systems & tools. An open, account-based data model with standard taxonomies and formats enables insights and reports at the speed of business. -
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Uptempo
Uptempo
Markets change. Pivot your marketing plan faster. Uptempo helps you plan, spend and execute with agility. Uptempo’s enterprise marketing operations suite helps teams move with unprecedented speed and change direction when market conditions dictate. Uptempo is the leading SaaS provider of effective and scalable marketing ops management solutions. The company delivers the visibility, control, and agility that enterprise marketers require to optimize their marketing operations. Uptempo tames the complexity of multinational marketing campaigns, budgets, and team workflows, enabling companies to work across borders, cultures, and silos for efficiency and value. Independent research firms recognize Uptempo as a leader in marketing ops. Uptempo is the combination of BrandMaker, Allocadia, and Hive9—driven by a bold vision to help marketers lead with confidence and love their jobs. -
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Jahia
Jahia Solutions Group
Jahia is an Agile Digital Experience Platform serving smart content powered by customer data. Built on a cloud-based platform, Jahia helps organizations leverage their content and customer data to fully engage with their customers. Jahia integrates into existing technology stacks and can be customized to meet each organization’s specific business needs and challenges. The Jahia Platform is the intersection of an enterprise grade platform including a CMS and CDP with the flexibility to plug in to your best of breed products, all while bringing together your different user communities (developers, marketers, end users). It includes the security & scalability required by an enterprise, Out of the Box capabilities & modern APIs needed for a broad range of projects & a new level of usability to empower content contributors. -
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mediarithmics
mediarithmics
mediarithmics is the modern Customer Data Platform that helps enterprise players revolutionize growth by re-architecting consumer engagement at scale. We power real-time marketing personalization, cookie-less audience monetization, and agile data collaboration within a single technology solution. By de-siloing data across your business, we enable marketing, monetization, product, and data teams to action insights to create more compelling customer experiences. -
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D&B Rev.Up ABX
Dun & Bradstreet
D&B Rev.Up is the new open RevTech platform B2B marketers have been waiting for. D&B Rev.Up ABX, the first product on the platform, helps you grow revenue with unified data, targeted audiences, and personalize activations across channels. Plus, track your results. All powered by our industry-leading CDP - and with connectors to whatever Martech or Salestech you already use so you won’t be trapped in yet another tech silo. Learn how Citrix uses Dun & Bradstreet to enhance the way their marketing and sales teams target the right accounts with the right messages to drive increases in pipeline and size of deal. LiveRamp wanted to target more accounts. By deploying Dun & Bradstreet, they expanded their account universe and are running integrated, targeted campaigns to top accounts. Give your audiences the personalized, relevant experiences that will help win them over - and do it consistently across display, paid social, email, web search, and more. -
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Electrik.Ai
Electrik.Ai
Automatically ingest marketing data into any data warehouse or cloud file storage of your choice such as BigQuery, Snowflake, Redshift, Azure SQL, AWS S3, Azure Data Lake, Google Cloud Storage with our fully managed ETL pipelines in the cloud. Our hosted marketing data warehouse integrates all your marketing data and provides ad insights, cross-channel attribution, content insights, competitor Insights, and more. Our customer data platform performs identity resolution in real-time across data sources thus enabling a unified view of the customer and their journey. Electrik.AI is a cloud-based marketing analytics software and full-service platform. Electrik.AI’s Google Analytics Hit Data Extractor enriches and extracts the un-sampled hit level data sent to Google Analytics from the website or application and periodically ships it to your desired destination database/data warehouse or file/data lake.Starting Price: $49 per month -
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Zoho Marketing Automation is an all-in-one marketing automation software that revolutionizes your marketing efforts. With its intuitive features, you can effortlessly generate high-quality leads, engage with your audience across multiple channels, and nurture leads to conversion. From creating personalized campaigns to analyzing website performance, managing lead lifecycles, and optimizing marketing plans, Zoho Marketing Automation empowers you to achieve remarkable results. Whether you run an e-commerce business or need advanced lead nurturing capabilities, this all-in-one solution is designed to supercharge your marketing strategies and drive success. Experience the power of Zoho Marketing Automation and unlock a world of possibilities for your business.Starting Price: $19 per month
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ORM Technologies
ORM Technologies
ORM delivers an easy to use cloud-based solution that leverages ORM's deep expertise in Optimization and Statistical Analytics. ORM's has available cloud-based solutions focused on enhancing the Sales and Marketing functions in a company. Solutions include Optimized Sales Management and Optimized Marketing Management, both solutions include predictive analytics and optimization as well as an enhanced set of report and data analytical capability. The common theme across all solution areas is a minimum cost savings of 5% - 15% or greater and significantly enhanced reporting and data management. We’re the only sales & marketing performance analytics platform that prescribes clear and direct action plans to give you the insights you need to increase revenue.ORM Technologies believes that data should make decision making easier. It’s like having a personalized data scientist on your team. -
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Propensity
Propensity
Choose from our library of custom-built ABM playbooks to launch quickly and maximize results. Build pipeline with in-market accounts and contacts. Hand off warm accounts to sales every day. Discover qualified in-market accounts and contacts. Use intent data to identify companies that will be interested on your product or service. Create brand awareness with qualified accounts across your TAM using high-quality graphics and memorable programmatic ads. Identify buyers across ads, website visits and form fills. Then, engage across direct mail, marketing emails and social media ads. Align sales and marketing and drive engagement with your best-fit audience. Deepen relationships with the right people across LinkedIn connections, emails and calls. Optimize engagement and receive up to 5X engagement and 20% opportunity creation.Starting Price: $2,000 per month -
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6sense
6sense
6sense Revenue AI™ eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue. 6sense Revenue AI™ drives predictable revenue growth by eliminating the expensive, time-consuming guesswork that’s plagued B2B revenue teams for decades. Make the most of every digital investment. Illuminate hidden buyer behavior. Analyze millions of data points to surface in-market accounts. Drive the right action at the right time — across every channel. Lots of companies want what you offer, but your martech systems can’t accurately detect buyer interest. This crucial, dormant data hides in what we call the Dark Funnel™. 6sense illuminates and analyzes these insights. Automate prospect follow up with AI-powered conversational emails. With AI-powered 6sense ® Conversational Email, sales and marketers can craft personalized emails at scale that qualify and convert accounts into sales meetings. -
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Octane11
Octane11
Octane11 connects, enriches, and organizes all of your B2B data to give you more control, more time, and more insight. B2B Marketing teams are wasting too much time organizing fragmented data sets. Octane11 synthesizes 100% of your data across all paid, owned, and earned sources specifically for B2B needs to power high-impact analytics that saves time, simplify decisions, and deliver more sales intelligence. Leverage Octane11’s built-in, B2B-focused dashboards to analyze all paid, owned, and earned tactics from one screen, export data to your own BI platform like Tableau, Datorama, or Looker, or push directly to tools like Salesforce, Outreach, or Salesloft. Octane11 provides a layer of B2B-specific transformations, enrichment, and insights that work with your existing data warehouse, ELT/ETL, and BI tools, and delivers your enhanced data to built-in analytics or the endpoints of your choice.Starting Price: $3,500 per month -
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Infer
IgniteTech
Infer is artificial intelligence (AI) SaaS platform integrated with multiple MarTech solutions for predictive lead and account scoring and managing hyper-segmented profiles. Identify your most promising prospects, build hyper-targeted segments, and personalize outreach at scale to significantly increased conversion rates. Predictive lead scoring & profile management to optimize and expand your sales and marketing operations. Score large amounts of inbound leads, contacts, and accounts in real-time. Increase ROI by improving MQLs & prioritizing sales efforts on the leads/accounts that will drive the most revenue. Segment and distribute leads appropriately and fairly across sales teams. Identify the effectiveness of campaigns by market segment, to inform ongoing improvement in targeting and segmentation. Identify your most promising prospects, build hyper-targeted segments and personalize outreach at scale to significantly increase conversion rates. -
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Ocean.io
Ocean.io
Predict future revenue from various industries, countries, and regions. Ocean.io combines your sales performance data with our massive market dataset to create predictive model that shows your revenue potential from various industries, countries, and regions. Create micro-targeted account lists in minutes. Ocean.io creates hyper-targeted lists of companies that are very similar to your best customers - not just in terms of firmographics, but also in terms of what those companies actually do. Refine your Ideal Customer Profile (ICP) based on your actual sales performance data. Get an analysis-ready breakdown of your new business pipeline, and align your team and resources around a common ICP determined by data. Build a smart prediction model that can identify customer and market segments with the highest and lowest churn rates. You can grow your revenue by keeping more customers on board and finding areas for upsell. -
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Apollo.io
Apollo.io
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.Starting Price: $49 per user per month -
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FusionGrove
FusionGrove
The fusion of Account-Based Marketing (ABM) and Account-Based Sales (ABS) drives incremental revenue growth and pipeline velocity. Segment and prioritize high-value accounts using augmented insights. Build structured plays with custom content and guided selling to engage customers. Demonstrate value and measure impact with detailed metrics and reporting dashboards. Orchestrate account-based plays at scale. Engage customers through guided sales motions. FusionGrove enables B2B sales teams, marketing teams, and channel partners to collaboratively transform revenue success. Progress leads and close deals faster. Effectively engage accounts with guided sales motions and optimized content. Directly assign leads to sales reps or channel partners. Improve campaign performance and lead conversion with augmented account insights and precision targeting. Build structured plays that synchronize account-based interactions. -
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CUFinder
CUFinder
Unlock a world of premium leads with CUFinder and elevate your marketing strategy with a league of exceptional, high-quality prospects. Experience the game-changing power of CUFinder's accurate data, a valuable asset that drives your marketing success. Effortlessly connect with targeted companies and their employees using our trusted and up-to-date information. Don't settle for anything less than excellence, embrace the reliability of our data for outstanding results. Experience the fastest and easiest lead generation and data enrichment solution with CUFinder. Unlock the full potential of your business by unveiling hidden opportunities to showcase your products or services before competitors can make their moves. Stay one step ahead in the game with CUFinder's lightning-fast data access. CUFinder revolutionizes academic lead generation, connecting you with potential partners, collaborators, and customers. Our vast database and customizable search criteria save you time.Starting Price: $34 per month -
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Salesforce Marketing Cloud Personalization
Salesforce
Personalize every customer experience with AI and real-time data to optimize conversions and reduce costs. Treat every customer as an individual and drive ROI across your marketing programs with our personalization engine. Create personalized experiences with machine learning and AI. Customize everything, from webpages to in-app experiences, product recommendations, content, and more. Tailor each customer experience for driving a specific KPI, from acquisition to customer retention, using a mixture of real-time user behavior and historical customer data. Improve page personalization with machine learning, informing CTAs like banners or pop-ups. You can even target and test at the speed your customers are browsing, with personalization decisions happening in milliseconds. Use AI to synthesize in-the-moment intent data and past business engagements to identify customer affinities, interests, and preferences. -
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Netcore Cloud
Netcore
Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives you the power to redefine growth. Full stack growth platform for marketers, product and growth managers. Grow your conversion, retention, and revenue with Raman's game-changing predictive intelligence. Marketing and product leaders at customer-centric brands trust Netcore to deliver a world-class customer experience. Powerful, easy to use intelligent customer engagement platform helping you increase conversion & retention. Efficiently automate the delivery of highly personalized campaigns to distinct customers. Netcore Customer Engagement takes the guesswork out of how to engage with customers with data analysis backed by machine learning. Create a unified profile by stitching together data-points from every interaction a customer has with your brand across online & offline channels - website, mobile app, & marketing channels -
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Oracle Marketing
Oracle
Accelerate business growth and brand loyalty. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Collect data from more places, apply intelligence at scale, and use insights to deliver personalized experiences in the moments that matter. Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences. Target high-value accounts and individuals, optimize lead generation and progression, boost customer retention and growth, and ensure consistent, personalized messaging across all channels and geographies. -
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Monetate
Monetate
Monetate is an all-in-one personalization solution that empowers companies to get smarter about their customers and deliver engaging experiences across all digital touchpoints. Monetate has been recognized across the industry, achieving recognition as the #1 Personalization Provider to the Top 1000 E-Retailers. Our customers also agree, as Monetate is also the winner of 3 TrustRadius Top Rated Awards. With over 14 years of personalization experience, Monetate has a proven track record of delivering ROI. Create and deliver compelling experiences with the supported of experienced experts, proven playbooks, and actionable insights. From sophisticated A/B testing to AI-driven personalization, harness patented technology to delight your customers with impactful individualized experiences, resulting in increased engagement, conversions, and lifetime value. Monetate provides business users a simple, WYSIWYG interface that delivers personalized experiences at the speed of thought. -
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Revotas
Revotas
Orchestrate campaigns triggered by real-time consumer behavior using Revotas marketing automation platform. Our platform lets you run more effective, efficient campaigns across mobile, email, social, and paid search channels. Create unparalleled customer journey experience and take personalization to a whole new level by leveraging the power of Revotas platform. Using data-driven insights gained from each consumer’s behavioral data, you can improve customer experience and increase conversion. Identify your highest-value subscribers and active consumers, then deliver targeted messages to increase lifetime value. Take a consumer-centric, data-driven approach that automatically personalizes messages at the individual level to increase engagement and loyalty. Predict likely purchase behavior and use AI to adjust results in real-time based on individual behaviors. -
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Zeta Marketing Platform
Zeta Global
Zeta Global is a data-powered marketing technology company that combines the industry’s third largest data set (2.4B+ identities) with results-driven AI to unlock consumer intent, personalize experiences and drive customer acquisition, retention and growth. Everything a marketer needs, from acquisition through retention. Learn who to target and create experiences across every channel to deliver real-time personalization at scale, driving superior outcomes. The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale. Our rare mix of capabilities has been helping brands grow for over a decade. -
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Capillary Insights+
Capillary Technologies
Get Actionable Insights with AI-Powered Customer Analytics & Business Intelligence. Consumers expect brands to know them and their preferences. Capillary Insights+ offers you deeper understanding and critical insights into your consumer’s behavior and preferences. With so many interaction channels today, it’s difficult to know where your consumer has been and how they engage with your brand. Gather consumer data from all touchpoints and get a 360° single view of consumers with a Consumer Data Platform. Capture data across channels, cleanse and de-dupe consumer records, and enrich consumer records based on each and every activity. Get a 360° single view of each consumer along with transactional and behavioral activity across channels. Increase conversions with personalized messaging and experiences powered by demographical and behavioral customer segmentation through CDP data.Starting Price: $25,000 per year -
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BridgeLogic
BridgeLogic WiFi
WiFi marketing, analytics and advertising platform for physical spaces. Working with an existing WiFi connection, BridgeLogic’s platform provides physical locations real-time customer social and demographic data and insight including name, age, gender, social interests, contact information, location, footfall, dwell, frequency of visits and much more. Grow loyalty programs, build customer data and provide revenue opportunities through venue analytics, guest intelligence, marketing automation and advertising. Learn who your best and most loyal customers are with full analytics and reporting (customer name & email address, total connected users, new users, returning users, social connection method, gender) With smart marketing automations, you can automatically send mobile coupons, exclusive offers, email newsletters and timely promotions to your customers long after they’ve visited in-store. From coffee shops, car dealerships, stadiums and on. -
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MSIGHTS
MSIGHTS
While every enterprise experiences data challenges, we can help you maximize the value of your marketing data. We work as an extension of your marketing team and extended partners to make MarTech work better by integrating people, processes and platforms. When all three of those are in place, you can experience true data-driven decision power. Built from the ground up, the MSIGHTS platform is a suite of applications and integrated services that ensure your data is enterprise and analytics-ready. Take control and enjoy greater transparency while maximizing the value of your marketing data. Our solution packages can be leveraged individually to address specific challenges or combined to realize the full power of MSIGHTS across the marketing and data operations value chain. From implementation through ongoing services, each solution comes with our data expertise and collaborative customer support team. -
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PathFactory
PathFactory
Accelerate B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales. From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want. These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work. Get the most out of every (expensive) click by giving your audience everything they need in real-time. Focus your sales and marketing efforts where your audience is spending the most time. Reduce friction by building real-time content journeys using AI and eliminating hard gating. Create micro-personalized content journeys for your audience in real time based on their content consumption history. -
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TrenDemon
TrenDemon
Trendemon’s goal-based personalization serves every visitor on your site with the right content to move them forward in their customer journey. Our platform connects journey mapping, revenue attribution and web personalization to improve your website's impact on pipeline. Seamlessly integrates with your website, marketing automation and CRM to uncover the journeys through your assets to business outcomes. Provide leadership with visibility on how your digital assets impact CRM opportunities and revenue. Automatically optimize user journeys on your assets with personalized revenue-driven recommendations and hyper targeted calls to action. Accelerate your pipeline with goal-driven personalized content recommendations. Ensure your buyers remain on the right track.Starting Price: $400 per month -
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Enlyft
Enlyft
Enlyft helps B2B companies generate better leads, close more deals, and acquire more customers - faster. Enlyfts AI-driven customer intelligence platform leverages machine learning to profile and predict the buying behavior of millions of companies worldwide, based on technology use, hundreds of business attributes, and real-time buyer intent signals. Increase sales by quickly discovering, prioritizing and engaging with prospects likely to buy your solution. Enlyft’s proprietary data platform contains real-time information on company firmographics, technology usage, buying intent signals and hundreds of additional account attributes. Leverage dedicated machine learning based models to predict future outcomes, by combining Enlyft’s comprehensive account insights with your customer history. Seamlessly integrate account insights into popular B2B Sales and Marketing platforms like Salesforce, HubSpot, Dynamics 365, LinkedIn, and more. Enrich records and keep data fresh. -
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xiQ
xiQ
xiQ’s personality-driven sales and marketing platform combines neuroscience, psychology, and AI to understand the buyer’s mindset. xiQ individualizes sales and marketing for every buyer at every stage of the buying process. xiQ’s proprietary platform discovers and recommends key company and personality insights so you can connect with your audience authentically. xiQ amasses and generates all the customer and prospect data your salespeople need in one place. xiQ uncovers the personality of your contacts so you can find shared traits to build on. xiQ’s 1st-party intent data and sales triggers enable you to engage when they are ready. Behavioral insights are at the core of everything in xiQ, from profiles to content to campaigns. Automatically find the right content for the right people, and the right people for your awesome content. xiQ keeps you up to date so you never miss a reason to reach out to your high-priority contacts.Starting Price: Free -
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Full Circle Insights
Full Circle Insights
Response Management tracks lead progression down the funnel automatically and tie lead responses to revenue. Get accurate, granular sales and marketing funnel metrics. Evaluate campaign performance and gain insights on every campaign’s impact on revenue and pipeline with Campaign Attribution. Optimize your marketing with confidence. Matchmaker connects leads to accounts in your CRM with smart, customizable matching technology. Enable sales and marketing to engage accounts intelligently. Built on Response Management, measure digital marketing from anonymous first touch to closed won by connecting anonymous digital touches to known leads in your CRM. Thousands of B2B sales and marketing professionals use our solutions to turbocharge their performance measurement.