Audience

Companies interested in a comprehensive, integrated marketing solution to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view

About Oracle Marketing

Accelerate business growth and brand loyalty. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Collect data from more places, apply intelligence at scale, and use insights to deliver personalized experiences in the moments that matter. Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences. Target high-value accounts and individuals, optimize lead generation and progression, boost customer retention and growth, and ensure consistent, personalized messaging across all channels and geographies.

Other Popular Alternatives & Related Software
1plusX
1plusX
(2 Ratings)
At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.
Learn more
Segment
Segment
(2 Ratings)
Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.
Learn more
Salesforce Agentforce Marketing
Salesforce Agentforce Marketing
(2 Ratings)
Agentforce Marketing, formerly Marketing Cloud, is Salesforce’s AI-powered marketing platform designed to create personalized, two-way customer conversations. It combines unified data, autonomous AI agents, and full-funnel workflows into one connected system. Marketing Cloud enables businesses to deliver cross-channel campaigns that adapt in real time to customer behavior. With a single, trusted view of the customer, teams can coordinate efforts across marketing, sales, and service. The platform includes tools for automation, personalization, analytics, and loyalty management. Built-in AI capabilities help optimize campaigns and continuously improve performance. Agentforce Marketing empowers organizations to increase engagement, ROI, and long-term customer value.
Learn more
Mapp Marketing Cloud
Mapp Marketing Cloud
Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website.
Learn more

Integrations

See Integrations

Ratings/Reviews - 1 User Review

Overall 5.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5
More Reviews Write a Review

Company Information

Oracle
Founded: 1977
United States
www.oracle.com

Videos and Screen Captures

Play Video Oracle Marketing Screenshot 1 Oracle Marketing Screenshot 2
Other Useful Business Software
$300 Free Credits to Build on Google Cloud Icon
$300 Free Credits to Build on Google Cloud

New customers can spin up VMs, build with AI, and query data at no cost.

Put your $300 in credit toward real workloads, then keep building with free monthly usage for 20+ products. No commitment and no charge until you upgrade.
Start Free

Product Details

Platforms Supported
Cloud
Training
Documentation
Support
Phone Support
Online

Oracle Marketing Frequently Asked Questions

Q: What kinds of users and organization types does Oracle Marketing work with?
Q: What languages does Oracle Marketing support in their product?
Q: What kind of support options does Oracle Marketing offer?
Q: What other applications or services does Oracle Marketing integrate with?
Q: What type of training does Oracle Marketing provide?

Oracle Marketing Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Not Supported
Campaign Management Not Supported
Customer Profiles Not Supported
Customer Segmentation Not Supported
Data Integration Not Supported
Data Matching Not Supported
GDPR Compliance Not Supported
Personalization Not Supported
Predictive Modeling Not Supported

Data Management Platforms (DMP)

Ad Network Integration Not Supported
Analytics / ROI Tracking Not Supported
Audience Targeting Not Supported
Behavioral Analytics Not Supported
Campaign Management Not Supported
Competitive Analysis Not Supported
CRM Not Supported
Customer Journey Mapping Not Supported
Data Capture / Transfer Not Supported
Data Visualization Not Supported
Data Classification Not Supported

Marketing Automation

Analytics / ROI Tracking Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Supported
Lead Scoring Supported
Sales Intelligence Supported
Segmentation Supported
Website Visitor Tracking Supported
A/B Testing Not Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Search Marketing Not Supported
Social Marketing Not Supported

Personalization

Recommendation Engine Not Supported
Website Personalization Not Supported
Abandoned Cart Saver Not Supported
Contextual Targeting Not Supported
Experience Management Not Supported
Campaign Segmentation Not Supported
Behavioral Targeting Not Supported
Account Based Marketing Not Supported
A/B Testing Not Supported
Content Analytics Not Supported
Customer Profiles Not Supported

Session Replay

Heatmaps Not Supported
Mouse Tracking Not Supported
Form Analytics Not Supported
Eye Tracking Not Supported
Session Recording Not Supported
Visitor Segmentation Not Supported
User Experience Analysis Not Supported
Optimization Tools Not Supported
User Feedback Not Supported
Surveys Not Supported

Oracle Marketing Additional Categories

Oracle Marketing Verified User Reviews

Write a Review
  • An Oracle Marketing User
    Sales and Marketing Manager
    Used the software for: Less than 6 months
    Frequency of Use: Daily
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Loved Oracle, it's the ultimate solution for digital marketing"

    Edited 2022-11-10

    Pros: The reports about the current campaign shared by Oracle CX marketing in the dashboard are incredibly informative, it helps to understand customer interest. Its UI/UX design is appealing to my usage. Its user segmentation option is a great addon. It can automate the emailing process. Helps to retain customers.

    Cons: Never faced any major issues with Oracle marketing. No cons.

    Overall: I loved how Oracle CX marketing helped us to run a successful auto-piloted digital marketing. It also helped in customer retention, by enabling robust segmentation. Overall, I suggest Oracle CX marketing if you want to make new customers, understand customer interests and want to run a successful marketing campaign.

    Read More...
  • Previous
  • You're on page 1
  • Next