GfK Marketing Mix Optimizer Alternatives

We arm courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance. LeadsRx SaaS-based marketing attribution software collects touchpoints across all channels, captures conversions throughout the entire funnel, provides impartial results, and is unrivaled by competitors. Use LeadsRx to see which advertising programs perform the best and which are perhaps wasted ad-spend. By calculating the Return on Ad Spend (ROAS), LeadsRx provides immediate insights that guide marketers in optimizing their budgets across channels. The product also collects customer journey maps to show consumer behavior and the ways marketing programs influence buyer decisions.

At Constant Contact, we deliver for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Attract - Get hot leads faster with email & social marketing, plus retargeting ads. Score leads automatically based on their activity and seamlessly pass them to sales. Nurture - Deliver the right message to the right people, at the right time. With a flexible centralized CRM and infinitely customizable automations, tasks like nurturing leads and sales follow-ups are easier than ever. Grow - Manage more effectively with insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.

Measure and optimize digital marketing with an always-on view of DTC advertising. Move beyond traditional metrics, like clicks and brand site visits, to understand the true impact of digital campaigns on patient behavior. Understand if your campaign is reaching the right audience and driving desired health behaviors. Optimize campaigns earlier and more effectively, both across and within publishers, with weekly data updates. Connect digital campaign spending to business impact and ROI. A modern approach to data and analytics uses technology to protect the privacy of health information. Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Understand how personal and non-personal promotion work together to improve patient outcomes. Direct data integrations from publishers and platforms to enhance measurement, optimization and analytics.

MobiLytix™ Real-Time Marketing is AI-powered real-time interaction management and multichannel marketing automation platform that delivers proven top-line results for CVM marketers. The MobiLytix™ Rewards (MR) platform is an end-to-end engagement marketing solution designed to create reward-based promotional campaigns and loyalty programs. These, in turn, are aimed at enabling enterprises to achieve their business KPIs throughout the consumer’s lifecycle journey. Comviva’s MobiLytix™ Digital Marketing is an all-in-one customer engagement automation platform delivering engaging and personalized customer experiences on digital channels. Driving engagement with customers on digital channels requires content that resonates with users and is presented to them at the right time.

Ridding the world of wasted marketing spend through privacy-friendly attribution, modern Bayesian statistics, and automated data pipelines. Most clients using Recast can improve their blended ROI by 10% within 6 months, achieving faster and more efficient growth. Recast does not use any user-level or cookie data, so it is easy to set up and will not be affected by changing privacy regulations that affect other measurement methodologies. Recast helps optimize your marketing performance by accurately measuring the true impact of your marketing in real time. Built to help modern marketers adjust spend based on real-time performance. Confidence intervals for every ROI, saturation curve, and time shift estimate. Predicts where the next dollar will be most effective because they are different and impactful concepts. Recast’s fully Bayesian model lets us incorporate your business context right into the code.

Powering B2C growth with actionable AI. Rich consumer data, proven algorithms, turnkey integrations — it’s all built in and ready to power your growth in 6-8 weeks. Prioritize, personalize, and optimize every interaction. Expand your reach and focus your ad spend on the right people. With Reach, you can build custom lookalike audiences from over 290MM U.S. consumers and target them across any channel, online and offline. We do one thing: AI for the B2C customer lifecycle, and we’ve been the market leader for 5+ years. We’re connected to 260+ systems, optimizing your work with AI wherever you spend your day. We practice data non-proliferation. You get access to rich data without seeing any one person’s details.

Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.

Leverage industry-leading predictive analytics, with the largest consumer data set available, to measure cross-channel brand campaigns. Brand Lift KPIs like you’ve never seen them before. Linear, Addressable, CTV, and Digital, on one on-demand dashboard, with unprecedented data scale. No more wondering if your campaign hit your custom behavioral targets, see the actual delivery stats by publisher or audience. Upwave plans, measures, and optimizes brand marketing. Our unmatched digital network enables fast, accurate, data collection from millions of everyday consumers. Real-time dashboards for the most accurate up-to-date brand insights, all conveniently accessible on a single platform. Seamless integration with DSPs and social platforms means bid optimization and audiences to improve marketing impact. Our customers are companies across multiple verticals including CPG, technology, and financial services as well as the largest global advertising agencies.

Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Activate a powerful suite of audience, contextual, and cookie-free predictive targeting solutions to reach cross-platform audiences. We empower programmatic advertisers to access actionable target audiences in the DMP or DSP of their choice for campaigns on digital, mobile, CTV, DOOH, and podcasts.

The platform provides you with the tools to uncover the causality behind your marketing activities with no need for user-level data. If your advertising is always on, your measurement should also be always on. Identify the incremental value across digital advertising channels, TV, influencers. Isolate bid changes which lead to no additional traffic. Find marketing activities which cannibalize on your organic user base or across paid marketing. INCRMNTAL works for the marketer. We don’t make the marketer work. Our platform uses the marketing data to perform on-going measurements while campaigns and channels run uninterrupted. Old School Incrementality measurement forced you to stop your campaigns in a country or create a control group. Our platform doesn’t need you to do anything different to show you if your activity is incremental or not.

Benefit from the tools within Objective Platform to either reach your targets in the most cost-effective way or get the highest return from a fixed budget. Don't rely on channel-specific metrics. Evaluate the impact of your marketing investments to your business targets. Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonization from 200+ sources. Get results faster and more accurately. Use modelling to attribute business outcomes to media investments and other relevant factors. Objective and transparent. Use our battle-tested dashboards and reports to understand the drivers of marketing and media performance. The platform helps you quantify the value of marketing investments and identify outliers. Use these learnings to start experimenting.

It gets complicated once you go beyond advertising exclusively on Facebook and Google. Rockerbox solves this problem, providing the marketing infrastructure you need to scale your business quickly and efficiently. Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline). Rockerbox deduplicates your conversions in a fully transparent and customizable platform, ensuring your data is clean and trustworthy. Struggling to understand the impact of your branding? Rockerbox has playbooks. Not sure how to measure OTT, Linear or Direct Mail? Rockerbox has methodologies for each. Are you trying to crack the nut of Facebook views? Synthetic Events are your answer. How quickly do you need a channel to be ROAS positive? How much loss are you willing to accept before a customer becomes profitable?

6sense Revenue AI™ eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue. 6sense Revenue AI™ drives predictable revenue growth by eliminating the expensive, time-consuming guesswork that’s plagued B2B revenue teams for decades. Make the most of every digital investment. Illuminate hidden buyer behavior. Analyze millions of data points to surface in-market accounts. Drive the right action at the right time — across every channel. Lots of companies want what you offer, but your martech systems can’t accurately detect buyer interest. This crucial, dormant data hides in what we call the Dark Funnel™. 6sense illuminates and analyzes these insights. Automate prospect follow up with AI-powered conversational emails. With AI-powered 6sense ® Conversational Email, sales and marketers can craft personalized emails at scale that qualify and convert accounts into sales meetings.

Discover the hidden potential in your digital strategy. Oracle Data Cloud provides award-winning solutions made for every stage of the marketing journey. Reduce waste and protect your ad spend, reach your ideal buyers and prospects, and ensure you measure the metrics that matter to quantify the impact of your online advertising campaigns. Make the biggest impact with your advertising by understanding your customers and most valuable prospects on a whole new level. Discover what makes your audience take action and where to engage them with best-in-class audience and contextual intelligence solutions from Oracle Data Cloud. Protect against fraud while ensuring your ads are in-view and appearing alongside safe, relevant content. Drive campaign success with solutions for viewability, invalid traffic (IVT), and brand safety.

BOSCO™ uses your data combined with our game-changing AI to accurately predict where to spend your marketing budgets for maximum success. BOSCO™ combines your internal marketing data with extensive algorithmic modeling to create personalized reporting dashboards. Our easy-to-use interface provides a single source of truth and enables marketers to make better digital marketing spending decisions using data-driven insights. Using our unique BOSCO™ Index feature, we can rank your domain against the closest competitors in your category. The BOSCO Index™ is a measure of your online footprint and how effective you are with investment in organic and paid media channels. BOSCO™ is built on data from trusted third-party domains, collected from previous digital interactions. BOSCO™ isn’t dependent on your marketing budget, but on whether you’re reaching your online potential in paid and organic search. BOSCO™ identifies ten competitors within your market and scores them.

Deliver the best user experience with Personalize users Onboarding, Re-engage inactive users by videos in push notifications, and an Automated user activation campaign. Keep the user coming back to your app, Deliver personalized content and offers to them, Reward them for referring the app to their friends, and Re-target your users even after removing the app! Re-target your customers, as soon as they open your links just once on all major social media, no matter where your customer at, you’ll be able to reach and re-target them. Marketing automation helps you achieve more with your campaigns without doing any extra effort, like a CRM marketing automation tool, Here’s what Appgain’s automation could do for you. Auto-responding to users' behavior with personalized messages. Retargeting Short Link that directs the customer flow to a specific page in your App. Measure ROI /ROAS for each Customer Acquisition channel.

Create and automate visual marketing reports in minutes. Social Media, PPC, SEO, E-mail and other channel marketing analytics in one place to simplify your reporting and campaign assessment. Forget all manual work and human mistakes! Whatagraph’s reports are easy to use and even enjoyable, now you can be calm that even your junior teammates will be capable of understanding and creating multi-source reports fast. Amount of digital marketing data you gather is increasing rapidly. Stay up to date with latest performance in an engaging way. Whatagraph presents data in a way that your clients and teams can easily understand marketing performance and act on it when and where it counts. Set up daily, weekly or monthly automated reports to reach your client's email at the time you select. Customize reports with your own logo, custom color schemes and send them from your own domain. Report the data for several campaigns within different date ranges and sources.

Recover conversions lost due to ITP, private browsing, cross-device and cross-browser customer journeys, and optimize performance of all your marketing channels and campaigns by applying SegmentStream's AI-driven predictive attribution. Collect all your marketing data into your own Google BigQuery data warehouse for automated and deduplicated cross-channel ROI reporting. Enterprise-level solution to unify and stitch all your advertising costs, website and mobile app data, CRM and offline conversions in one place for automated marketing ROI reporting. Visualize reports in your favorite BI tool. Understand the true value of all your marketing channels and campaigns in a post-cookie world by applying SegmentStream predictive attribution. Immediately know the true incremental impact of any marketing traffic sources without waiting for an actual conversion to happen, even if the conversion happens on another browser, device or within a different cookie.

mediarithmics is the modern Customer Data Platform that helps enterprise players revolutionize growth by re-architecting consumer engagement at scale. We power real-time marketing personalization, cookie-less audience monetization, and agile data collaboration within a single technology solution. By de-siloing data across your business, we enable marketing, monetization, product, and data teams to action insights to create more compelling customer experiences.

The ultimate data source on your market and your competitors. Reliable and privacy-first. Foxintelligence measures e-commerce's activity. Nothing is guessed, everything is based on actual transactions. Get access to reliable insights. Access in 1 click to all the products and third-party sellers in the marketplace that perform on your market and invite them to join you! To find out who your consumers really are, what their journeys and consumption habits are, and find out what they are buying from your competitors. To easily integrate this information in PDF or Excel format into your reports to COMEX, Codir, etc. A simple price that adapts to your needs to make intelligence a matter of course. No need to wait until the end of the quarter (or the end of time) to know your online market share and react: with Foxintelligence, adopt the only tool with all the intelligence on e-commerce in real time.

AIQUA is a proactive customer engagement platform that enables you to engage your audience based on their behavior inside and outside of your app or web environment. It helps you leverage AI to increase conversions on marketing owned channels. Drive higher engagement across all devices on all marketing owned channels. Understand and address your audience’s unique requirements the moment they land on your website. Recommend products that your customers are looking for outside of your app and website. Re-engage customers across a wide variety of channels and formats. Leverage AI to preemptively understand your audiences’ interests shown outside of your app and website. Appier's cross screen database maps your users across devices and helps you select the best channel to reach your audience. Engage across mobile app-push notifications, in-app messages, browser-push, SMS, email, messengers and more channels.

Conductor is a best-in-class search and content marketing technology combined with expert strategy services. Our platform provides deep insight into search intent, empowering you to take actions that make an impact across digital channels. Conductor is more than a platform – we're a partner committed to your digital marketing success. Get expert support, strategic guidance, and help with execution from our dedicated Customer Success team.

Automate customer engagement with our Drips technology. Go4Clients latest Drips feature uses a combination of SMS, Voice, Email, and Mobile Landing Pages to interact with your customers. Map out the customer journey and let consumers flow down your sales funnel automatically. Trigger messages with different channels based on a user's actions or no actions. Want to BOOST YOUR SALES? Easy. Integrate your current forms to Go4Clients and automate your communications in just a few minutes. Go4Clients allows you to automatically pass data to and from other web services without writing a single line of code. DRIPS make omnichannel and automation simple. Just pick your message and choose the most relevant channel for the very right time. Let’s start connecting with customers anywhere in the globe. Go4Clients has worked across many Industries.

You cannot change what you do not measure. Milestone Analytics helps you maximize your marketing strategy and investment. Measure your digital marketing across all your marketing channels, including your website, mobile, social, and paid search. Compare locations and connect to third-party data like your brand reports. Milestone Analytics is your total digital marketing performance hub and one of the only business intelligence tools you will ever need for your business. Take the chore out of digital marketing analytics. Move beyond website analysis with Milestone Analytics, which puts all critical KPIs at your fingertips, channel distribution, social performance, digital marketing campaigns, reviews and more. All your marketing metrics rolled up and presented in beautiful intuitive charts. Single-source performance view across all marketing channels. Integrate data from your website and marketing distribution channels.

Uncover under-performing campaigns so you can quickly shift ad spend based on your simulation results and maintain your overall budget. We use a probabilistic and windowless measurement that leverages time-series data from your ecommerce platform and marketing channels to get to the heart of what moved the needle. Using your brand’s historical data, forecast the revenue and ROAS of your campaigns at any adjusted spend amount before you change anything. Connect all of your channels in just 10 minutes with our easy, one-time onboarding. You’ll get actionable insights 48 hours later. Marketers can quantify and benchmark the impact of cross-channel awareness on organic search, direct traffic, and other campaigns via.

Maximize your results with smarter online advertising. From landing pages to targeting to design, we'll take care of everything for you. Let us cover the constantly evolving practices of social media while you focus on what you're best at — running your business. The right strategy will get you the right customers. We create strategic ad campaigns to reach the most valuable target audience of paying customers. The ads that make brands and convert are those that send an unmistakable, clear message about a product. LocalAds Features. Through social media, search and re-targeting, our dedicated specialists use data-driven strategies to ensure you’re getting your desired results. Conversion-optimized landing pages. We create ads and landing pages that are optimized for turning leads into customers. Multi-channel approach. We're experts on all ad channels, but we favor the ones that bring the most conversions for your business.

Create profitable marketing campaigns that don’t rely on guesswork. Maralytics is a complete, automated marketing solution that gets data straight from your POS, giving you real-time, reliable figures; or you can upload your own results. Either way, you have the ability to spend your marketing dollars more effectively across top-performing channels, boost your results, and invest in high-performing future campaigns. Access results from traditional or digital campaigns and get insights that tell you the entire ROI story for any type of marketing activity. We’ve partnered with the top POS systems such as Kounta by Lightspeed, Vend, Square and Xero, to provide you with smooth, worry-free integration. And we’re still growing our partners. Generate customized, tailor-made reports with just one click. By using multiple formats, you can gain many insights that are right for your business.

Response Management tracks lead progression down the funnel automatically and tie lead responses to revenue. Get accurate, granular sales and marketing funnel metrics. Evaluate campaign performance and gain insights on every campaign’s impact on revenue and pipeline with Campaign Attribution. Optimize your marketing with confidence. Matchmaker connects leads to accounts in your CRM with smart, customizable matching technology. Enable sales and marketing to engage accounts intelligently. Built on Response Management, measure digital marketing from anonymous first touch to closed won by connecting anonymous digital touches to known leads in your CRM. Thousands of B2B sales and marketing professionals use our solutions to turbocharge their performance measurement.

Intelitics is a simple-to-use and easy-to-decipher, advanced, data driven marketing platform for global advertisers and publishers to engage and create meaningful revenue opportunities together. The first iGaming tracking platform with an emphasis on real-time tracking. Our technology ensures accurate reporting of your KPIs and metrics allowing you to get detailed statistics on the performance of your various campaigns, markets, and products. Accurately track mobile leads and sales along with mobile app installs and in-app events. Track conversions and actions on all devices, including smartphones and tablets. Track all media channels: search, email, display, retargeting, affiliate, etc. Get Big Data insights on the most comprehensive tracking platform available. On one system you can track, analyze, and optimize all your marketing channels. Create custom, data-driven alerts that will keep you informed of critical changes to performance of campaigns and media partners.

Lebesgue helps eCommerce businesses of all sizes boost their marketing performance and ROI by analyzing all their current digital marketing efforts, and providing actionable insights that are aligned with industry best practices. Connect your Google, Facebook, and Instagram Ads to Lebesgue and immediately discover critical mistakes that have a serious impact on your growth. Get step-by-step recommendations and solve problems faster and easier than ever before. Benchmark your Facebook and Google Ads results against over 1,500 different eCommerce businesses – and check how industry benchmarks change in real-time. Focus on improving your weakest metric, fix your checkout funnel and learn about performance by different campaign types. Learn which landing page has the best performance and leverage insights to scale your marketing performance.

Intuitive Al-based service for sales & marketing analytics. I will show you smart and smooth decisions about your business. As now I know that every day you struggle through: Day by day you feel bored attending marketing department meetings discussing complicated and uninspiring numbers. Every day you login to your CRM, listen to calls, and can’t figure out how to increase sales conversion rate. You spend tons of time trying to put it all together, analyzing your business. Instead of developing it. My smart humans made me operational to overcome that! You need to make game-changing decisions every day. But it’s so difficult to keep up with massive and varying data from multiple sources, tons of excel-docs, manual job and extra hours of your sales and marketing team. You need up-to-date KPI’s and you’re tired of not being able to understand how to make it all more effective. My creators were in your shoes! But they’ve created me and here I am to help you to make the right choices.

IQBlade gives vendors, distributors and resellers in the tech channel unparalleled intelligence about their prospects, partners, competitors, and customers. We analyze more data sources than anyone else and give tailored insights that no one else can. Since our formation in 2016, we have concentrated on providing intelligence and insight to leading tech companies. After becoming part of Tech Data we have extended our services to include modern marketing solutions and additional geographical coverage. As a next-generation digital agency, we deliver results for your business using data-driven marketing, integrated platforms, channel expertise, and the latest communication strategies. Our SaaS-based platform is used by sales and marketing experts in the tech sector to instantly analyze millions of data points to identify the best targets, access deep insights, and decide how to adapt and personalize their engagement to maximize success.

Optimize spend and customer engagement with unified performance data, automated reporting, and cost-saving AI insights. Create an active analysis system. Produce new insights with a connected library of more than 170 connectors for intaking data from every major advertising, commerce, CRM, and database vendor. Make your IT team more efficient with always-on updated connector maintenance and turnkey installation — where you can simply enter your credentials and start unifying your cross-channel marketing performance in minutes. Reporting and dashboards tell the big picture story. But what about actionable insights? With Einstein, you can select a KPI you want to improve and create an always-on pipeline of AI insights. You can answer big-picture questions like how to reduce spend by lowering your CPM or go deeper to see what creative had the largest outlier effects in a recent campaign. Einstein looks at all your data, ranking insights on what’s driving the most engagement.

Automatic behavioral segmentation, customer journey mapping, robust reporting. Sync lists anywhere. The power of a data team in an app. Answer your most complicated marketing questions. Pivot segments across different dates and customer groups to find new opportunities for a winning campaign. Easily plug and play our customer segments into channels like Klaviyo, Google, and Facebook. A single source of truth without writing a single line of code. Segments make data analytics accessible to every business owner, data-savvy or starter. Every company, large or small, should have the power to leverage data in the pursuit of possibilities. As a part of the LinkedIn data team, our job was targeting the right users for different campaigns in an activity we endearingly called “list pulls”. Essentially, we stack-ranked users based on specific criteria and a likelihood to buy target solutions. Our teams developed massive tables covering hundreds of millions of rows of data.

Repro is a customer engagement platform that leverages customer data to enable value-added communication across channels such as email, push notifications, web and in-app pop-ups. Data scattered in the real and digital realms . Communication that just delivers emails and pushes. Repro bundles various data and makes customers repeat customers through optimal communication across channels. Deliver messages tailored to your customer journey across channels such as push notifications, in-app messages, and app UI. Customers who visit the website can display banners at the optimal timing based on attribute data and behavior information, announce campaign information, and take approaches such as reminders to drop baskets. You can also use the information on the website for email marketing. We investigated the actual usage of companies that have introduced apps / web service tools.

Get Actionable Insights with AI-Powered Customer Analytics & Business Intelligence. Consumers expect brands to know them and their preferences. Capillary Insights+ offers you deeper understanding and critical insights into your consumer’s behavior and preferences. With so many interaction channels today, it’s difficult to know where your consumer has been and how they engage with your brand. Gather consumer data from all touchpoints and get a 360° single view of consumers with a Consumer Data Platform. Capture data across channels, cleanse and de-dupe consumer records, and enrich consumer records based on each and every activity. Get a 360° single view of each consumer along with transactional and behavioral activity across channels. Increase conversions with personalized messaging and experiences powered by demographical and behavioral customer segmentation through CDP data.

Lifesight is a future-proof, AI-powered marketing measurements platform, powered by a CDP designed to help drive sustainable growth in the privacy-first era. Our key offering Marketing Mix Modeling (MMM) uses historical data to analyze marketing's impact on sales, dissecting variables like ad spend and pricing. It aids informed budget decisions and data-driven strategy enhancements. In addition to MMM, we provide Multi-Touch Attribution (MTA) which offers detailed insights into complex customer journeys, improving marketing understanding. Unlike single-touch models, MTA considers diverse consumer interactions, enhancing strategy optimization and resource allocation. Lifesight also offers Incrementality Testing, which evaluates the true marketing impact through controlled experiments. It distinguishes natural customer behavior from marketing influence, providing valuable insights for strategy refinement, ROI validation, and optimized budget allocation.

Maximize ROI by understanding how your marketing and advertising reaches and impacts audiences throughout the customer journey. Discover what audiences want and connect them to more of the media, music, sports, and video content they love. Measure the impact of your campaigns on brand objectives. Personalize video content with show and celebrity data.

RhythmOne is a market leader in multiscreen digital advertising solutions. Led by advanced TV and powered by one of the most efficient and effective programmatic platforms, we provide innovative solutions for brands to connect with consumers — helping to drive outcomes for advertisers and publishers across all screens. RhythmOne once again tops Pixalate's Global Seller Trust Index. Discover how we deliver brand-safe environments for our clients and partners. As Connected TV continues its evolution to Advanced TV, YuMe by RhythmOne provides scale, precision targeting, custom creative, and unique measurement solutions that let brands extend their linear TV and multiscreen digital video campaigns to connected audiences. RhythmInfluence by RhythmOne connects marketers with passionate influencers that authentically weave branded stories into content and social platforms that consumers trust — delivering powerful results.

In marketing attribution methodologies around the globe there are two fundamentally differentiated approaches deployed. The first one is the top down population based approach which was traditionally done through multiple linear regression which heavily limited the number of media channels and variables that could be quantified at any given time. The second approach is the bottom up approach where individual cookie-based interactions are summed up to form a bigger picture. With Hamilton AI we have developed a new generation of unified measurement models. Models that can both attribute, optimize and allocate the biggest share of most marketing budgets. Namely the paid media spend. All without the disadvantages of the previous models. Scattered and incomparable data combined with multiple dedicated tools to measure the impact of marketing activities are leading to spurious attribution and sub-optimization.

Maximize the effectiveness of your marketing budget by utilizing our cutting-edge tracking and attribution software for precise results. TrackBee can be connected to all advertising channels! The channels are easy to integrate. Also, we actively contribute to the improvement of these advertising channels by sending real-time data back to the platforms. Track with ease despite iOS 14.5, cookie consent, and ad blockers — our solution has you covered. Sign up, connect store and you are ready to go. Gain insight in all your marketing channels within one comprehensive dashboard. In order to enhance the performance of the ad platform's pixel, we send the data back to your pixels. Optimize your ad spend: minimize losses with smart data.

Onclusive is the data science company for marketing and communications. We use artificial intelligence to reveal which strategies drive actual business outcomes, and leverage advanced marketing technologies to deliver a brand’s most valuable content to its intended audience, at scale. The result is thousands of high-performance campaigns around the world. Onclusive helps you get smarter. We empower you; to increase performance, to demonstrate value. We make communications the hero by combining reach and frequency with credibility. Onclusive answers the key questions. What is the story? Where should you tell it and with whom? What is the impact? And, are you moving in the right direction?

Finally, measure ALL your marketing activities (even the soft ones), identify gaps and opportunities in the market, and show how marketing is driving commercial success. Brew is a platform that gives you unprecedented visibility into your company’s marketing, from the marketing strategy to individual activities. With Brew, you will go well beyond share-of-voice to see the impact your company is having across audiences, marketing activities, topics, channels and within your competitive landscape. Measure the impact of your entire marketing effort, from a specific activity to the historically-unmeasurable, like messaging, positioning and brand across all of your competitive landscape. Get visibility on what is happening in your market - what topics are being discussed, which activities are most impactful, where there are gaps - so that you can identify opportunities and take leadership.

Enables intelligent opportunity routing, which will revolutionize your sales and marketing processes. Web Insights is the global leader in website visitor automation, helping B2B enterprise organizations capitalize on engaged website opportunities, in real-time. Benefit from automated lead generation to instantly discover engaged website visitors. Route the right opportunities to the right people at the right time. Empower your team with valuable insight and intelligence. Seamless integrations, endless possibilities. Close more sales than ever before and drive business success. The right opportunities, routed to the right team, at the right time. Engaged opportunities, delivered to your sales, marketing or account management teams, seamlessly and in real-time. Web Insights empowers your business to grow, by giving your team valuable intelligence to enable you to generate more sales, and drive revenue.

WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues. Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp. The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns.

While some companies focus inwardly on precisely packaging complex services and technologies, customers yearn for a more personalized experience. It’s possible to shift the perspective outward to build a customer-centric powerhouse that fulfills buyers’ wants and needs. Business leaders ask questions faster than analytics can answer them. By integrating agile management structures, reproducible techniques, and open-source platforms, it’s possible to turn insights from a trickle to a waterfall. Marketing strategies and tactics change constantly, but marketers’ goals remain the same. Build awareness, drive net new leads, and increase loyalty in today’s data-rich, technology-driven and channel-intensive environment. Shrinking demand, margin compression, and changes in customer buying behavior have converged to constrain sales productivity. Growth leaders need a dynamic multichannel coverage planning process to respond to rapid changes in market forces.

Our tools deliver actionable insights to maximize ROI. Whether your goal is planning, measurement, or optimization, our performance-based marketers and data scientists are here to guide you. AdImpact is designed to show how your placements in linear television, OTT, digital video, and audio are contributing to your overall campaign effectiveness. Used in conjunction with Leavened’s Marketing Mix Model tool, we can make strategic optimization decisions and recommendations based on the entire impact of your marketing investment. AdResponse analyzes minute-level web activity to determine the immediate impact of individual ad instances. Impact is measured against baselines during which no ads are being aired.

Factor-in your marketing efforts to decode customer behaviour, optimize ROI, and determine marketing’s influence on pipeline and revenue. Robust out of the box integrations to your martech stack, resulting in a 1 week onboarding cycle. Flexible and configurable attribution engine to allocate conversion credit to relevant touchpoints. Consumer grade User Experience for Analysis, defining Custom Events and Dimensions. Library of curated templates based on the best practices from high-performing teams across the globe. Stitch customer journeys from first touch to closed won, to get an integrated view of marketing performance. AI Engine that continuously analyses and diagnoses key metrics, highlighting insights and recommendations. Get a holistic view of the entire Marketing Funnel, minus all dependencies.

Our Marketing Mix Modeling software MassTer offers a modern approach to running Marketing Mix Modeling projects. With its user-friendly and intuitive interface, MassTer helps analytical teams perform MMM projects more efficiently. MassTer is designed to help you deliver your end-to-end Marketing Mix Modeling projects efficiently. The best industry practices and advanced modeling techniques are implemented to replicate the MMM project workflow and achieve maximum efficiency. MASS Analytics offers a contemporary MMM approach delivering faster automated and dynamic models powered by Machine Learning to accurately measure the impact of media and marketing in a complex and interactive media landscape.