Audience
Businesses searching for a marketing analytics platform
About MarketBridge
While some companies focus inwardly on precisely packaging complex services and technologies, customers yearn for a more personalized experience. Itâs possible to shift the perspective outward to build a customer-centric powerhouse that fulfills buyersâ wants and needs. Business leaders ask questions faster than analytics can answer them. By integrating agile management structures, reproducible techniques, and open-source platforms, itâs possible to turn insights from a trickle to a waterfall. Marketing strategies and tactics change constantly, but marketersâ goals remain the same. Build awareness, drive net new leads, and increase loyalty in todayâs data-rich, technology-driven and channel-intensive environment. Shrinking demand, margin compression, and changes in customer buying behavior have converged to constrain sales productivity. Growth leaders need a dynamic multichannel coverage planning process to respond to rapid changes in market forces.
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âMRI-Simmons is a leading provider of actionable insights on the American consumer, offering comprehensive data on consumer attitudes, behaviors, and media usage. It is a consumer insights and activation engine that informs marketing strategy and streamlines data usage to drive business results. MRI-Simmons features intuitive navigation, interactive charts for visual storytelling, and shareable reports and dashboards designed to enhance collaboration. It enables self-service activation, allowing users to fulfill audiences to any DMP, DSP, SSP, or addressable media. âMRI-Simmons' USA study is a nationally representative survey providing insights into consumer attitudes, behaviors, media preferences, and more. It employs address-based probabilistic sampling, measuring real people randomly chosen to represent the U.S. population. This methodological approach ensures the stability of insights and provides an accurate view of the American consumer. â
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Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (âWho knows whoâ). Thanks to how those connections are created between consumers (âHow they know each otherâ), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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YouGov
On-demand access to an ever-growing source of consumer insights. Always-on audience research to over 24 million panel members in 55 markets. We call it living data. Constantly evolving, connected intelligence. Discover what your audience was thinking, feeling, doing, and buying yesterday, 5 years ago, and today. Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Equip yourself with the knowledge to deliver more successful campaigns. With over 24 million registered panel members worldwide, YouGov helps you build the most complete picture of your customersâ complex lives. Our pioneering solutions help the worldâs most recognized brands, media owners, and agencies to explore, plan, activate, and track better marketing activities. YouGov works continuously to remain the biggest, most representative, and most connected proprietary panel in the market.
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Integrations
No integrations listed.
Company Information
MarketBridge
Founded: 1991
United States
market-bridge.com
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