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About
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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About
While some companies focus inwardly on precisely packaging complex services and technologies, customers yearn for a more personalized experience. It’s possible to shift the perspective outward to build a customer-centric powerhouse that fulfills buyers’ wants and needs. Business leaders ask questions faster than analytics can answer them. By integrating agile management structures, reproducible techniques, and open-source platforms, it’s possible to turn insights from a trickle to a waterfall. Marketing strategies and tactics change constantly, but marketers’ goals remain the same. Build awareness, drive net new leads, and increase loyalty in today’s data-rich, technology-driven and channel-intensive environment. Shrinking demand, margin compression, and changes in customer buying behavior have converged to constrain sales productivity. Growth leaders need a dynamic multichannel coverage planning process to respond to rapid changes in market forces.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Marketers and researchers who want to identify relevant audiences, discover actionable insights and inform their strategies.
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Audience
Businesses searching for a marketing analytics platform
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAudiense
Founded: 2011
United Kingdom
audiense.com
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Company InformationMarketBridge
Founded: 1991
United States
market-bridge.com
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Categories |
Categories |
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Audience Intelligence Features
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Marketing Analytics Features
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Influencer Marketing Features
Campaign Management
CRM
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring
Market Research Features
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
Social Media Analytics Tools Features
Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection
Social Media Marketing Features
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring Features
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
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Integrations
Brandwatch
Buffer
Hootsuite
Meltwater
NetBase Quid
Pulsar Platform
Talkwalker
X (Twitter)
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Integrations
Brandwatch
Buffer
Hootsuite
Meltwater
NetBase Quid
Pulsar Platform
Talkwalker
X (Twitter)
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