Audience

Designed for business-to-consumer businesses in a variety of industry verticals, such as hospitality, media, travel, entertainment, e-Commerce, real estate, and so much more.

About WebEngage

WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues.

Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp.

The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns.

Pricing

Pricing Details:
Plans & Pricing
Solo Plan - (for 10k monthly active users)
Band Plan - (for 50k monthly active users)
ChoirPlan - (for 100K monthly active users)
Orchestra Plan ( for above 100K monthly active users),
contact WebEngage or visit: https://webengage.com/pricing/

Integrations

Ratings/Reviews - 5 User Reviews

Overall 5.0 / 5
ease 4.8 / 5
features 5.0 / 5
design 5.0 / 5
support 4.8 / 5

Company Information

WebEngage
Founded: 2011
India
webengage.com

Videos and Screen Captures

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Product Details

Platforms Supported
Cloud
Training
Documentation
Live Online
Webinars
In Person
Support
Phone Support
24/7 Live Support
Online

WebEngage Frequently Asked Questions

Q: What kinds of users and organization types does WebEngage work with?
Q: What languages does WebEngage support in their product?
Q: What kind of support options does WebEngage offer?
Q: What other applications or services does WebEngage integrate with?
Q: What type of training does WebEngage provide?
Q: What pricing for support is available for WebEngage?
Q: What pricing for training is available for WebEngage?

WebEngage Product Features

AB Testing

Audience Targeting Supported
Campaign Segmentation Supported
Funnel Analysis Supported
Multivariate Testing Supported
Split Testing Supported
Statistical Relevance Analysis Supported
Surveys Supported
Test Scheduling Supported
Visual Editor Supported
Heatmaps Not Supported
Landing Pages / Web Forms Not Supported

Campaign Management

Channel Management Supported
Contact Database Supported
Email Marketing Supported
Event Triggered Actions Supported
Lead Management Supported
Multi-Campaign Supported

Channel Management

Campaign Management Supported
Channel Analytics Supported
Incentive Management Supported
Inventory Control Supported
Lead Management Supported
Opportunity Management Supported
Order Management Supported
Partner Management Supported
Product Management Supported
Reseller Management Supported

Customer Data Platforms (CDP)

Behavioral Analytics Supported
Campaign Management Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Supported
Personalization Supported
Predictive Modeling Supported

Customer Engagement

Analytics Supported
Churn Management Supported
Communication Management Supported
Community Management Supported
Content Syndication Supported
Feedback Collection Supported
Gamification Supported
Live Chat Supported
Video Content Supported

Customer Journey Mapping Tools

Action Management Supported
Attribution Modeling Supported
Behavioral Analytics Supported
Collaboration Supported
Customer Profiles Supported
Data Import / Export Supported
Predictive Analytics Supported
Surveys & Feedback Supported
Templates Supported

Email Marketing

A/B Testing Supported
Auto-Responders Supported
CAN SPAM Compliance Supported
Customer Surveys Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Supported
Image Library Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Supported
Artificial Intelligence Not Supported
Landing Pages/Web Forms Not Supported

Marketing Analytics

A/B Testing Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Website Analytics Supported
Social Media Metrics Not Supported

Marketing Automation

A/B Testing Supported
Analytics / ROI Tracking Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Supported
Lead Scoring Supported
Sales Intelligence Supported
Segmentation Supported
Website Visitor Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Search Marketing Not Supported
Social Marketing Not Supported

Mobile Marketing

Channel Attribution Supported
Contextual Targeting Supported
Coupons Supported
Email Marketing Supported
Engagement Monitoring Supported
In-App Marketing Supported
Location-Based Marketing Supported
Push Notifications Supported
Text Messaging Supported
Text-to-Win Supported

Push Notifications

A/B Testing Supported
Analytics Supported
Campaign Segmentation Supported
Contextual Targeting Supported
Device Targeting Supported
Expiry Notifications Supported
Geo Targeting Supported
Mobile Notifications Supported
Notification Scheduling Supported
Visual Notifications Supported
Web Notifications Supported

SMS Marketing

2-Way Messaging Supported
Contact Management Supported
MMS Supported
Mass Texting Supported
Message Personalization Supported
Mobile Coupons Supported
Mobile Keywords Supported
Reporting/Analytics Supported
Scheduled Messaging Supported
Shortcodes Supported
Text-to-Win Supported
Artificial Intelligence Not Supported
Polls / Voting Not Supported

Transactional Email

A/B Testing Supported
Contact Database Supported
Dynamic Content Supported
Email Monitoring Supported
Mailing List Management Supported
Reporting/Analytics Supported
Spam Check Supported
Template Management Supported

WhatsApp Marketing

API Supported
Alerts Supported
Autoresponder Supported
Bulk Messaging Supported
Campaign Management Supported
Contact Management Supported
Multi-Language Support Supported
Reporting / Analytics Supported

WebEngage Verified User Reviews

Write a Review
  • Dominik R.
    Senior Project Manager
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Automate your campaigns the easy way"

    Posted 2021-04-21

    Pros: I like WebEngage is that it is designed to be easy to use. Despite being a robust application full of exciting and powerful features, the interface never ceases to seem simple and easy to navigate, so I can access all the information I need and its functions without having to get lost between screens.

    Cons: So far, WebEngage has not had anything that I dislike as an application.

    Overall: With WebEngage, I do much more than knowing my users and customers. With this program, I can design specific campaigns for segments that I want to incentivize to convert or retain. Also, I can create, straightforwardly, automated campaigns that keep my market segments always up to date with me, either by email, SMS, or even push notifications. All from the simplicity of the application. All of this you can use to grow your brand, ensure loyalty and encourage them to go through the conversion funnel organically. If you need to increase engagement with your products or get to know your customers better, this program is ideal.

    Read More...
  • A WebEngage User
    Senior Technical Support
    Used the software for: 1-2 Years
    Frequency of Use: Weekly
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Simple to manage customer requests"

    Posted 2020-08-28

    Pros: (+) No effort in managing customer service.
    (+) Easy to engage with customers from anyplace.
    (+) Notification and reminders for customer requests.
    (+) Great User Interface.

    Cons: (-) We have an overall excellent experience with it.

    Overall: WebEngage is an absolutely great platform to engage with users. It allows us to interact using SMS, emails and web push. It performs great and better as per our expectations. Overall we had a positive experience with it.

    Read More...
  • A WebEngage User
    Operation manager
    Used the software for: Free Trial
    Frequency of Use: Monthly
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "WebEngage, excellent customer service"

    Edited 2020-08-06

    Pros: Intuitive SMS and email conversation platform to engage with customers.
    Reports are very insightful.
    Great email personalization feature.

    Cons: I never encountered any problem with this platform.

    Overall: To manage customer conversation WebEngage is a very productive platform. It provides me with a great communication platform to engage with the customer using its communication features.

    Read More...
  • ANURAG S.
    Marketing Analyst
    Used the software for: Less than 6 months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Super Marketing Automation"

    Posted 2020-07-01

    Pros: WebEngage is a super powerful cross channel marketing automation tool. It serves all my marketing needs within one dashboard making the analytics and re-marketing more effective. It features -
    - Drag and Drop based Workflow chart
    - A/B test pre-built campaigns template
    - Personalized communication based on user's interest history
    - Visual user life cycle campaigns
    - Supports channel - Mobile Push, Web Push, Emails marketing, SMS marketing, WhatsApp marketing, Facebook re-marketing etc.

    Cons: WebEngage is fantastic marketing automation platform, with lots of flexibility and customization. No complains at all.

    Overall: WebEngage is very powerful marketing automation tool. The customer's life cycle campaign can be easily set using logic based visual workflow chart. This feature is very helpful for our retention and re-activation program. It supports almost all channel of communication for marketing purposes. From a single notification to Scaled up campaigns, all can be controlled easily. In all, It serve the purpose marketing automation and strategy builder. I'm very much satisfied with this.

    Read More...
  • Kunal R.
    Manager
    Used the software for: Free Trial
    Frequency of Use: Weekly
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Easy to Engage with Customers "

    Posted 2020-06-29

    Pros: WebEngage is very effective in generating a marketing campaign. Using this tool is very easy. It gives you the ability to send personalized messages. It makes marketing campaigns into an automated campaign.

    Cons: Reports are not very informative and it lacks many data information.

    Overall: WebEngage is a wonderful company with a customer engagement platform. I use WebEngage to send SMS and email for my marketing campaign. My favorite feature about this tool is you can send a personalized message to the user.

    Read More...
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