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About

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

About

WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues. Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp. The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns.

Platforms Supported

Windows Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

User Acquisition Managers, App Marketers, Digital Marketers, and App Developers

Audience

Designed for business-to-consumer businesses in a variety of industry verticals, such as hospitality, media, travel, entertainment, e-Commerce, real estate, and so much more.

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

FREE
Free App Analytics is a 100% FREE, no-cost plan available for accounts measuring 10K attributed conversion per month or less.

Paid plans start at $500/mo with pricing options based on monthly attributed conversion volume or monthly active users (MAU).
Free Version Supported
Free Trial Supported

Pricing

Plans & Pricing
Solo Plan - (for 10k monthly active users)
Band Plan - (for 50k monthly active users)
ChoirPlan - (for 100K monthly active users)
Orchestra Plan ( for above 100K monthly active users),
contact WebEngage or visit: https://webengage.com/pricing/
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.5 / 5
ease 4.5 / 5
features 4.0 / 5
design 3.8 / 5
support 4.2 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 4.8 / 5
features 5.0 / 5
design 5.0 / 5
support 4.8 / 5

Pros & Cons from Real Users

Pros

  • I really enjoyed the query interface that allows me to query my data and export the data. Also loved the funnel building interface that allows for multiple apps and build great user drop off funnels and also allows you to export the drop off audience, which can be used for retargeting the users.
  • I really like the user interface and the level of detail the data provides. Kochava is specifically useful for our marketing attribution.
  • I only really use Kochava to create smartlinks for emails & QR code creation. This application makes it easy.
  • Everything is good.

Cons

  • I really wish that they could have built a non historical query interface, which has only limited resources to run queries on your data. So I had to rewrite my queries to use the standard Sql search interface, which wasn't very easy but it worked.
  • Using the customer sql queries and downloading the custom reports is confusing. Sometimes I will try to match data I pull in the reports I download to custom sql queries and I cannot figure out how to make the data match.
  • The only other tab I use is analytics. It was confusing at first and could use some more clarity.
  • Nothing.

Pros & Cons from Real Users

Pros

  • I like WebEngage is that it is designed to be easy to use. Despite being a robust application full of exciting and powerful features, the interface never ceases to seem simple and easy to navigate, so I can access all the information I need and its functions without having to get lost between screens.
  • (+) No effort in managing customer service. (+) Easy to engage with customers from anyplace. (+) Notification and reminders for customer requests. (+) Great User Interface.
  • Intuitive SMS and email conversation platform to engage with customers. Reports are very insightful. Great email personalization feature.
  • WebEngage is a super powerful cross channel marketing automation tool. It serves all my marketing needs within one dashboard making the analytics and re-marketing more effective. It features - - Drag and Drop based Workflow chart - A/B test pre-built campaigns template - Personalized communication based on user's interest history - Visual user life cycle campaigns - Supports channel - Mobile Push, Web Push, Emails marketing, SMS marketing, WhatsApp marketing, Facebook re-marketing etc.
  • WebEngage is very effective in generating a marketing campaign. Using this tool is very easy. It gives you the ability to send personalized messages. It makes marketing campaigns into an automated campaign.

Cons

  • So far, WebEngage has not had anything that I dislike as an application.
  • (-) We have an overall excellent experience with it.
  • I never encountered any problem with this platform.
  • WebEngage is fantastic marketing automation platform, with lots of flexibility and customization. No complains at all.
  • Reports are not very informative and it lacks many data information.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Kochava
Founded: 2011
United States
www.kochava.com

Company Information

WebEngage
Founded: 2011
India
webengage.com

Alternatives

Alternatives

Apxor

Apxor

Apxor Technology Solutions
Trackier

Trackier

CloudStuff Technology Pvt Ltd

Categories

Categories

AB Testing Features

Audience Targeting Supported
Campaign Segmentation Supported
Funnel Analysis Supported
Heatmaps Not Supported
Landing Pages / Web Forms Not Supported
Multivariate Testing Supported
Split Testing Supported
Statistical Relevance Analysis Not Supported
Surveys Not Supported
Test Scheduling Not Supported
Visual Editor Not Supported

Campaign Management Features

Channel Management Supported
Contact Database Supported
Email Marketing Supported
Event Triggered Actions Supported
Lead Management Not Supported
Multi-Campaign Supported

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Supported
Personalization Supported
Predictive Modeling Supported

Marketing Analytics Features

A/B Testing Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Not Supported
Drip Campaigns Not Supported
Dynamic Content Not Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Not Supported
Sales Intelligence Not Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Not Supported
Website Visitor Tracking Supported

Mobile Marketing Features

Channel Attribution Supported
Contextual Targeting Supported
Coupons Not Supported
Email Marketing Supported
Engagement Monitoring Supported
In-App Marketing Not Supported
Location-Based Marketing Supported
Push Notifications Supported
Text Messaging Supported
Text-to-Win Not Supported

Push Notifications Features

A/B Testing Supported
Analytics Supported
Campaign Segmentation Supported
Contextual Targeting Supported
Device Targeting Supported
Expiry Notifications Not Supported
Geo Targeting Supported
Mobile Notifications Supported
Notification Scheduling Supported
Visual Notifications Not Supported
Web Notifications Not Supported

Click Fraud Features

Account Alerts Supported
Activity Monitoring Supported
IP Address Monitoring Supported
IP Blocking Supported
Keyword Tracking Supported
Refund Management Not Supported
Risk Assessment Supported
Time on Site Tracking Not Supported

Consent Management Platforms Features

Additional Users / Permissions Not Supported
Automatic Cookie-Blocking Not Supported
CCPA Compliance Supported
CMS Integration Not Supported
Cookie Crawling Not Supported
Design/Branding Customization Not Supported
Fingerprinting Not Supported
GDPR Compliance Supported
IAB Compliance Not Supported
Reporting / Analytics Not Supported
Responsive Design Not Supported
Subdomains Compatibility Not Supported
Tag Manager Integration Not Supported
Whitelabel Solution Not Supported

Data Analysis Features

Data Discovery Not Supported
Data Visualization Supported
High Volume Processing Supported
Predictive Analytics Supported
Regression Analysis Not Supported
Sentiment Analysis Not Supported
Statistical Modeling Supported
Text Analytics Not Supported

Data Management Features

Customer Data Supported
Data Analysis Supported
Data Capture Supported
Data Integration Supported
Data Migration Not Supported
Data Quality Control Not Supported
Data Security Supported
Information Governance Not Supported
Master Data Management Not Supported
Match & Merge Not Supported

GDPR Compliance Features

Access Control Not Supported
Consent Management Supported
Data Mapping Not Supported
Incident Management Not Supported
PIA / DPIA Not Supported
Policy Management Not Supported
Risk Management Not Supported
Sensitive Data Identification Not Supported

Link Management Tools Features

Backlink Management Not Supported
Brand Control Not Supported
Broken Link Discovery Not Supported
Campaign Management Supported
Channel Attribution Supported
Competitor Analysis Not Supported
Link Analytics Supported
Partner Management Supported
Ranking Monitoring Not Supported
Retargeting Supported
URL Shortener Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Supported
ROI Tracking Supported

Marketing Planning Features

Budgeting & Forecasting Not Supported
Collaboration Not Supported
Flowchart Not Supported
Goal Setting / Tracking Not Supported
Marketing Calendar Not Supported
Media Planning Supported
Predictive Analytics Supported
Presentation Tools Not Supported
Project Tracking Not Supported
Spend Management Supported

Mobile App Analytics Features

A/B Testing Supported
Channel Attribution Supported
Cohort Analysis Supported
Funnel Analysis Supported
In-App Events Tracking Supported
Push Notifications Supported
Retention Tracking Supported
Revenue Tracking Supported
Uninstall Tracking Supported

Social Media Marketing Features

Analytics Not Supported
Automated Publishing Not Supported
Contact Management Not Supported
Content Management Not Supported
Conversion Tracking Supported
Customer Targeting Supported
Keyword Filtering Not Supported
Multi-Account Management Not Supported
Post Scheduling Not Supported

Strategic Planning Features

Budgeting & Forecasting Not Supported
Dashboard Not Supported
Goal Setting / Tracking Not Supported
Idea Management Not Supported
KPIs Supported
Modeling & Simulation Not Supported
Roadmapping Not Supported
Scenario Planning Not Supported
Scorecards Not Supported

Subscription Management Features

Cancellation Management Not Supported
Discount / Coupon Management Not Supported
Dunning Management Not Supported
Enrollment Management Not Supported
Product Catalog Not Supported
Recurring Billing Not Supported
Revenue Recognition Supported
Revenue Recovery Tools Supported
Self Service Portal Supported
Subscription Plan Management Not Supported
Tax Management Not Supported
Trial Management Not Supported
Usage Tracking/Analytics Supported

Web Analytics Features

Campaign Management Supported
Conversion Tracking Supported
Form Analytics Not Supported
Goal Tracking Supported
Keyword Tracking Supported
Multiple Site Management Not Supported
Pageview Tracking Supported
Referral Source Tracking Supported
Site Search Tracking Not Supported
Time on Site Tracking Not Supported
User Interaction Tracking Supported

AB Testing Features

Audience Targeting Supported
Campaign Segmentation Supported
Funnel Analysis Supported
Heatmaps Not Supported
Landing Pages / Web Forms Not Supported
Multivariate Testing Supported
Split Testing Supported
Statistical Relevance Analysis Supported
Surveys Supported
Test Scheduling Supported
Visual Editor Supported

Campaign Management Features

Channel Management Supported
Contact Database Supported
Email Marketing Supported
Event Triggered Actions Supported
Lead Management Supported
Multi-Campaign Supported

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Supported
Personalization Supported
Predictive Modeling Supported

Marketing Analytics Features

A/B Testing Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Not Supported
Website Analytics Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Supported
Lead Scoring Supported
Sales Intelligence Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Not Supported
Website Visitor Tracking Supported

Mobile Marketing Features

Channel Attribution Supported
Contextual Targeting Supported
Coupons Supported
Email Marketing Supported
Engagement Monitoring Supported
In-App Marketing Supported
Location-Based Marketing Supported
Push Notifications Supported
Text Messaging Supported
Text-to-Win Supported

Push Notifications Features

A/B Testing Supported
Analytics Supported
Campaign Segmentation Supported
Contextual Targeting Supported
Device Targeting Supported
Expiry Notifications Supported
Geo Targeting Supported
Mobile Notifications Supported
Notification Scheduling Supported
Visual Notifications Supported
Web Notifications Supported

Channel Management Features

Campaign Management Supported
Channel Analytics Supported
Incentive Management Supported
Inventory Control Supported
Lead Management Supported
Opportunity Management Supported
Order Management Supported
Partner Management Supported
Product Management Supported
Reseller Management Supported

Customer Engagement Features

Analytics Supported
Churn Management Supported
Communication Management Supported
Community Management Supported
Content Syndication Supported
Feedback Collection Supported
Gamification Supported
Live Chat Supported
Video Content Supported

Customer Journey Mapping Tools Features

Action Management Supported
Attribution Modeling Supported
Behavioral Analytics Supported
Collaboration Supported
Customer Profiles Supported
Data Import / Export Supported
Predictive Analytics Supported
Surveys & Feedback Supported
Templates Supported

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Not Supported
Auto-Responders Supported
CAN SPAM Compliance Supported
Customer Surveys Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Supported
Image Library Supported
Landing Pages/Web Forms Not Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Supported

SMS Marketing Features

2-Way Messaging Supported
Artificial Intelligence Not Supported
Contact Management Supported
Mass Texting Supported
Message Personalization Supported
MMS Supported
Mobile Coupons Supported
Mobile Keywords Supported
Polls / Voting Not Supported
Reporting/Analytics Supported
Scheduled Messaging Supported
Shortcodes Supported
Text-to-Win Supported

Transactional Email Features

A/B Testing Supported
Contact Database Supported
Dynamic Content Supported
Email Monitoring Supported
Mailing List Management Supported
Reporting/Analytics Supported
Spam Check Supported
Template Management Supported

WhatsApp Marketing Features

Alerts Supported
API Supported
Autoresponder Supported
Bulk Messaging Supported
Campaign Management Supported
Contact Management Supported
Multi-Language Support Supported
Reporting / Analytics Supported

Integrations

Facebook Supported
AdMedia Supported
AppSamurai Supported
Apple Search Ads Supported
Caxita Not Supported
Digital Turbine Supported
Freshpaint Not Supported
HubSpot CRM Not Supported
Instagram Supported
Jampp Supported
Outbrain Supported
Pinterest Ads Supported
Platform.io Supported
Refold Not Supported
SOOMLA Supported
Stackpile Not Supported
TrafficGuard Supported
WordPress Not Supported
X (Twitter) Supported
Xandr Supported

Integrations

Facebook Supported
AdMedia Not Supported
AppSamurai Not Supported
Apple Search Ads Not Supported
Caxita Supported
Digital Turbine Not Supported
Freshpaint Supported
HubSpot CRM Supported
Instagram Not Supported
Jampp Not Supported
Outbrain Not Supported
Pinterest Ads Not Supported
Platform.io Not Supported
Refold Supported
SOOMLA Not Supported
Stackpile Supported
TrafficGuard Not Supported
WordPress Supported
X (Twitter) Not Supported
Xandr Not Supported
Claim Kochava and update features and information
Claim Kochava and update features and information
Claim WebEngage and update features and information
Claim WebEngage and update features and information