Ortto vs. WebEngage Comparison


Ortto	WebEngage	+	+
Learn More Update Features	Learn More Update Features	Add To Compare	Add To Compare


		Related Products Pipedrive Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier. 12,537 Ratings Visit Website Adzooma Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple. 253 Ratings Visit Website ActiveCampaign ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. With a user-friendly interface and a comprehensive suite of features, ActiveCampaign's platform is powerful, accessible, and designed to scale with your business. It's also easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors. Read our ROI report for methodology 17,400 Ratings Visit Website GetResponse GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward. 1,801 Ratings Visit Website Hightouch Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse. 520 Ratings Visit Website Creatio Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, workflows, or scale. Built for midsize and large organizations, it combines best-in-class CRM across sales, marketing, and service with an AI-native, no-code engine that lets business teams automate workflows, deploy AI agents, and adapt processes without developer dependency. The platform includes Creatio Business Studio for building applications and AI agents using natural language and visual designers, and Creatio AI Studio — a dedicated environment for managing the full enterprise agent lifecycle, from building and deploying to governing and optimizing agents at scale. The AI CRM suite covers Marketing, Sales, and Service, each with embedded AI agents that handle routine tasks autonomously so teams can focus on higher-value work. Creatio's Unlimited Enterprise model removes per-seat, per-agent, and per-workflow pricing constraints entirely — the more your people and AI agents do together, the more value you get, without the cost scaling with it. The platform supports industry-specific deployments across 20+ verticals including financial services, manufacturing, high-tech, and public sector, backed by 700+ marketplace add-ons and a global network of 500+ partners. Recognized as a Leader and Strong Performer across multiple Gartner and Forrester reports, Creatio serves thousands of customers in 100+ countries. 589 Ratings Visit Website Knak Knak is the no-code platform that empowers self-sufficient marketing teams to create beautiful, on-brand emails and landing pages — without relying on developers or agencies. Built for speed and collaboration, Knak streamlines campaign production with modular templates, real-time editing, simple collaboration, and seamless integrations with leading MAPs like Adobe Marketo Engage, Salesforce Marketing Cloud, Oracle Eloqua, and more. Whether you're supporting global teams or launching fast-turn campaigns, Knak helps you go from brief to build in minutes—not weeks. Say goodbye to bottlenecks and hello to marketing agility. 169 Ratings Visit Website Maropost Marketing Cloud Automate the moments that move customers to buy. Stop running email in one tool and SMS in another. Marketing Cloud puts lifecycle messaging in one place: email, SMS, journeys, and audience — so your team isn’t maintaining duplicate segments, suppressions, or reporting when campaigns and automations touch the same customer. Built for eCommerce brands running promotional and retention programs at scale. What you get: * Email and SMS campaigns from one contact spine * Journey Builder for abandoned cart, win-back, post-purchase, and promotional automations * Segmentation, acquisition forms, and landing pages * eRFM analytics and campaign revenue reporting * Deliverability controls: authentication, throttling, ISP feedback, and list hygiene * Integrations with third-party and Maropost-native apps Set it up once. Marketing Cloud takes it from there. 152 Ratings Visit Website Plauti For Salesforce and Microsoft Dynamics 365 CE teams who want to run reports, automation and AI only on data they can trust, Plauti is the native data-quality platform that diagnoses, cleans and makes data actionable without it ever leaving the CRM. Unlike bolt-on tools that export your data or native features that stop at detection, Plauti gives configurable, governed control across Salesforce and Dynamics — so the AI, analytics, and revenue engine on top can finally trust the data underneath. 123 Ratings Visit Website Act! Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes Interactive Quotes and Payments, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses. 554 Ratings Visit Website
About Connect your data, segment your audience, deliver seamless experiences, and measure success simply. Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to your business. Powerful segmentation allows you to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data. Send the right message, to the right person, at the right time. Connect with your audiences across the entire customer journey with hyper-personalized omnichannel experiences. It’s intelligent automation that feels human. Data should make decisions simpler, not more complicated. Empower your whole team to make data-driven decisions with insightful visual analytics and reports, while custom dashboards keep your team on target.	About WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues. Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp. The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Startups, SMBs, and enterprises, including B2B & B2C in high-tech, SaaS, e-commerce, and financial services	Audience Designed for business-to-consumer businesses in a variety of industry verticals, such as hospitality, media, travel, entertainment, e-Commerce, real estate, and so much more.
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $199 per month Free Version Not Supported Free Trial Supported	Pricing Plans & Pricing Solo Plan - (for 10k monthly active users) Band Plan - (for 50k monthly active users) ChoirPlan - (for 100K monthly active users) Orchestra Plan ( for above 100K monthly active users), contact WebEngage or visit: https://webengage.com/pricing/ Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 4.8 / 5 features 5.0 / 5 design 5.0 / 5 support 4.8 / 5 Read all reviews
Pros & Cons from Real Users Pros Easy to deploy Autopilot on a business website. It provides an automated marketing platform to increase efficiency and revenue. Best email marketing automation. #1- Autopilot can be integrated with slack app gives you complete automated workflow. #2- Its very effortless way to send email and SMS directly to customers inbox. #3- In Slack integration it's notifies real time, about new request. The low cost entry along with the multitude of ways to engage leads on behalf of clients is a great advantage. It works for what it says. It's good for small and medium enterprise. Cons Overall it's an outstanding marketing automation platform. #1- it's an excellent tool, we had overall positive experience. Even being professional some of the tools are complex.	Pros & Cons from Real Users Pros I like WebEngage is that it is designed to be easy to use. Despite being a robust application full of exciting and powerful features, the interface never ceases to seem simple and easy to navigate, so I can access all the information I need and its functions without having to get lost between screens. (+) No effort in managing customer service. (+) Easy to engage with customers from anyplace. (+) Notification and reminders for customer requests. (+) Great User Interface. Intuitive SMS and email conversation platform to engage with customers. Reports are very insightful. Great email personalization feature. WebEngage is a super powerful cross channel marketing automation tool. It serves all my marketing needs within one dashboard making the analytics and re-marketing more effective. It features - - Drag and Drop based Workflow chart - A/B test pre-built campaigns template - Personalized communication based on user's interest history - Visual user life cycle campaigns - Supports channel - Mobile Push, Web Push, Emails marketing, SMS marketing, WhatsApp marketing, Facebook re-marketing etc. WebEngage is very effective in generating a marketing campaign. Using this tool is very easy. It gives you the ability to send personalized messages. It makes marketing campaigns into an automated campaign. Cons So far, WebEngage has not had anything that I dislike as an application. (-) We have an overall excellent experience with it. I never encountered any problem with this platform. WebEngage is fantastic marketing automation platform, with lots of flexibility and customization. No complains at all. Reports are not very informative and it lacks many data information.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Ortto Founded: 2015 Australia ortto.com	Company Information WebEngage Founded: 2011 India webengage.com
Alternatives Mortar MortarAI	Alternatives WonderPush
User.com	Apxor Apxor Technology Solutions
Outgrow	CleverTap
Constant Contact Lead Gen & CRM Constant Contact	User.com
Adobe Marketo Engage Adobe View All	Ortto View All
Categories Account Based Marketing Supported AI Marketing Supported Campaign Management Supported Conversational Marketing Supported Customer Data Platforms (CDP) Supported Customer Journey Mapping Tools Supported Demand Generation Supported Email Marketing Supported Email Template Design Supported Lead Capture Supported Lead Generation Supported Lead Management Supported Marketing Analytics Supported Marketing Automation Supported Mobile Marketing Supported Retargeting Supported Sales Enablement Supported SMS Marketing Supported	Categories AB Testing Supported Campaign Management Supported Channel Management Supported Customer Data Platforms (CDP) Supported Customer Engagement Supported Customer Journey Mapping Tools Supported Email Marketing Supported Marketing Analytics Supported Marketing Automation Supported Mobile Marketing Supported Push Notifications Supported SMS Marketing Supported Transactional Email Supported WhatsApp Marketing Supported
Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Supported Lead Management Supported Multi-Campaign Supported Customer Data Platforms (CDP) Features Behavioral Analytics Not Supported Campaign Management Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Not Supported GDPR Compliance Supported Personalization Not Supported Predictive Modeling Not Supported Customer Journey Mapping Tools Features Action Management Supported Attribution Modeling Not Supported Behavioral Analytics Supported Collaboration Not Supported Customer Profiles Supported Data Import / Export Not Supported Predictive Analytics Not Supported Surveys & Feedback Not Supported Templates Supported Email Marketing Features A/B Testing Supported Artificial Intelligence Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Not Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Supported Social Media Metrics Not Supported Website Analytics Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Not Supported Social Marketing Not Supported Website Visitor Tracking Supported Mobile Marketing Features Channel Attribution Not Supported Contextual Targeting Supported Coupons Not Supported Email Marketing Supported Engagement Monitoring Supported In-App Marketing Not Supported Location-Based Marketing Supported Push Notifications Supported Text Messaging Supported Text-to-Win Not Supported SMS Marketing Features 2-Way Messaging Not Supported Artificial Intelligence Supported Contact Management Not Supported Mass Texting Not Supported Message Personalization Not Supported MMS Not Supported Mobile Coupons Not Supported Mobile Keywords Not Supported Polls / Voting Not Supported Reporting/Analytics Supported Scheduled Messaging Not Supported Shortcodes Not Supported Text-to-Win Not Supported Show More Features Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Supported Lead Nurturing Supported Lead Scoring Supported Progress Tracking Supported Prospecting Tools Not Supported Target Account Identification Not Supported Conversational Marketing Features Appointment Scheduling Supported Audience Segmentation Supported Chatbot Not Supported Email Automation Supported Group Messaging Supported Human Handover Supported Lead Distribution Supported Lead Qualification Supported Mobile Messaging Supported Multi-Channel Communication Supported Product Recommendations Not Supported Video Chat Not Supported Lead Capture Features Business Card / Badge Scanning Not Supported Dashboard Supported Data Extraction Not Supported Lead Distribution Supported Lead Notifications Supported Lead Nurturing Supported Lead Qualification Supported Lead Scoring Supported Online Forms Supported Lead Generation Features Contact Discovery Not Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Not Supported Visitor Identification Supported Lead Management Features Activity Tracking Supported Campaign Management Supported Lead Capture Supported Lead Distribution Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Not Supported Prospecting Tools Not Supported Source Tracking Supported Retargeting Features A/B Testing Supported Audience Targeting Supported Behavioral Targeting Supported Conversion Tracking Supported Geo Targeting Supported Mobile Retargeting Supported Personalization Supported Recommendation Engine Not Supported Social Media Retargeting Supported Sales Enablement Features Collaboration Supported Contact Management Supported Content Management Supported Document Management Not Supported Goals / Quota Management Supported Lead Management Supported Meeting Management Not Supported Performance Management Not Supported Presentation Management Not Supported Proposal Management Not Supported Territory Management Supported Training Management Not Supported	Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Supported Lead Management Supported Multi-Campaign Supported Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Supported Personalization Supported Predictive Modeling Supported Customer Journey Mapping Tools Features Action Management Supported Attribution Modeling Supported Behavioral Analytics Supported Collaboration Supported Customer Profiles Supported Data Import / Export Supported Predictive Analytics Supported Surveys & Feedback Supported Templates Supported Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Not Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Not Supported Website Analytics Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported Mobile Marketing Features Channel Attribution Supported Contextual Targeting Supported Coupons Supported Email Marketing Supported Engagement Monitoring Supported In-App Marketing Supported Location-Based Marketing Supported Push Notifications Supported Text Messaging Supported Text-to-Win Supported SMS Marketing Features 2-Way Messaging Supported Artificial Intelligence Not Supported Contact Management Supported Mass Texting Supported Message Personalization Supported MMS Supported Mobile Coupons Supported Mobile Keywords Supported Polls / Voting Not Supported Reporting/Analytics Supported Scheduled Messaging Supported Shortcodes Supported Text-to-Win Supported Show More Features AB Testing Features Audience Targeting Supported Campaign Segmentation Supported Funnel Analysis Supported Heatmaps Not Supported Landing Pages / Web Forms Not Supported Multivariate Testing Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Supported Test Scheduling Supported Visual Editor Supported Channel Management Features Campaign Management Supported Channel Analytics Supported Incentive Management Supported Inventory Control Supported Lead Management Supported Opportunity Management Supported Order Management Supported Partner Management Supported Product Management Supported Reseller Management Supported Customer Engagement Features Analytics Supported Churn Management Supported Communication Management Supported Community Management Supported Content Syndication Supported Feedback Collection Supported Gamification Supported Live Chat Supported Video Content Supported Push Notifications Features A/B Testing Supported Analytics Supported Campaign Segmentation Supported Contextual Targeting Supported Device Targeting Supported Expiry Notifications Supported Geo Targeting Supported Mobile Notifications Supported Notification Scheduling Supported Visual Notifications Supported Web Notifications Supported Transactional Email Features A/B Testing Supported Contact Database Supported Dynamic Content Supported Email Monitoring Supported Mailing List Management Supported Reporting/Analytics Supported Spam Check Supported Template Management Supported WhatsApp Marketing Features Alerts Supported API Supported Autoresponder Supported Bulk Messaging Supported Campaign Management Supported Contact Management Supported Multi-Language Support Supported Reporting / Analytics Supported
Integrations Facebook Supported HubSpot CRM Supported HubSpot Customer Platform Supported Mailchimp Supported Refold Supported Segment Supported SendGrid Supported Shopify Supported Stackpile Supported APIANT Supported BigCommerce Supported Gleam Supported Leadoo Supported LiveChat Supported Meritto Not Supported Pipedream Supported Poplar Supported Rambox Supported Rekomi Supported Xplenty Supported Show More Integrations View All 88 Integrations	Integrations Facebook Supported HubSpot CRM Supported HubSpot Customer Platform Supported Mailchimp Supported Refold Supported Segment Supported SendGrid Supported Shopify Supported Stackpile Supported APIANT Not Supported BigCommerce Not Supported Gleam Not Supported Leadoo Not Supported LiveChat Not Supported Meritto Supported Pipedream Not Supported Poplar Not Supported Rambox Not Supported Rekomi Not Supported Xplenty Not Supported Show More Integrations View All 24 Integrations
Claim Ortto and update features and information Claim Ortto and update features and information	Claim WebEngage and update features and information Claim WebEngage and update features and information